Channel 4 takes the heaviest hit at 20% and ITV 12%, on cumulative losses of GBP 3.5bn to 2036. Only 15p of every pound leaving linear returns to broadcasters.

Listed events regime: broadcasting rules reserving major sporting fixtures for free coverage. How Group A and B work, who counts as free, what changes in 2027.

Decremental margin is the profit lost per unit of revenue lost, the ratio analysts use to judge how far advertising earnings fall when client spending drops.

Preliminary injunction: a court order halting conduct while a case is decided, granted on four factors and now shaping ad tech, AI agent and platform fights.

A retail media network is the advertising business a retailer runs on its own shop and shopper data. How the inventory, auctions and measurement actually work.

Automattic confirms Matt Mullenweg is back in charge. Questions remain about what exactly happened and who wrote the confirmation.

Sixteen terms in four groups of four, pulled from corners of the job that rarely share a meeting. Two of these groups look more alike than they are.

Ninth Circuit vacated Amazon's injunction against Perplexity's Comet agent, ruling the user does the accessing, as Google starts paying publishers per AI use.

Agencies can downgrade 25% of eligible listings from 1 January 2027; sponsorship money no longer buys tier commitments. Rivals get a listing-by-listing shot.

ACCC is Australia's competition and consumer regulator, the agency behind the ad tech inquiry, the news bargaining code and Australian advertising enforcement.

A vertical listings portal is a single-category index of other people's inventory, sold back to the sellers. How its fees, its feeds and the search units work.

Google is testing a new ad format within AI Mode that appears directly between content — a design not previously documented among other recent AI Mode ad tests.

Learn how local marketers can connect AI discovery to leads using citations, call attribution, prompt libraries, and customer conversation data today.

Google appears to have briefly tested letting users hide sponsored results within the Shopping tab, a feature previously limited to the main search results tab.

AI is coming to ChatGPT ads in the form of a new Text Customization feature, which can personalize headline and description text.

Avoid programmatic's accounting mistake by tracking AI marketing's hidden rework and maintenance hours before automation crowds out long-term strategy.

Google is testing a Search Console pilot that pays publishers when their content contributes to Gemini, AI Overviews, and AI Mode answers.

Case study: a published account of one campaign or deployment and the results claimed for it. How the format is built, who measures it, and why it is contested.

An ebook is a book-length text distributed as a digital file. In marketing it also names the long-form document companies trade for a reader's contact record.