Receipt validation and SKU-level data now reach shoppers inside AI assistants, with an MCP server for loyalty marketing. Can enrollment survive the chat window?

Seats for the October 30 Bengaluru event go by application, not first come, and registration shuts October 15. No stream, no recording. Who gets in, and when?

Structured data is machine-readable markup that labels page content for parsers: formats, schema.org vocabulary, rich results, adoption figures and disputes.

Search Console is Google's free reporting service for verified site owners: how its metrics are counted, where its data stops, and why the numbers get disputed.

Google Trends indexes relative search interest from 0 to 100: how that scale is built, what Google filters out of it, and why analysts keep misreading the data.

E-E-A-T is Google's shorthand for experience, expertise, authoritativeness and trust, the quality framework its human raters apply when scoring search results.

Specifications move to Markdown across 77 public repositories where any developer can file an issue. Final snapshots stay, but version history changes hands.

Server-side requests carry undisclosed daily caps, with expanded access sold for a fee later. Publishers gain an answer surface that reports no clicks at all.

PatientPoint runs 145,000 ad screens in 32,000 US medical offices as point-of-care pharma spend passes $1.2bn, while car and game ad surfaces lack measurement.

Sixteen terms, four groups of four. Today's grid reaches well outside programmatic, and one of the four groups is much harder to close than it looks.

Prescriber records on more than 3 million clinicians feed brand-specific models pharma marketers run across CTV, social and the open internet. Who audits them?

Brands paying influencers in Ireland face a 55-point credibility gap, as 72% of adults prize genuineness. Four in five want AI use flagged. What earns trust?

Mark Vins and Ziwe opened TIFF's first day for YouTube, yet ad buyers get no release date beyond later this year. What does the slate mean for TV ad budgets?

Brandcast is YouTube's annual upfront pitch to advertisers, staged in New York since 2012. How it feeds TV buying, what it launched and where it is contested.

YouTube Premium is Google's paid subscription that strips ads from YouTube and bundles YouTube Music. How tiers, prices and creator payouts work, and disputes.

Creator economy: the market in which independent creators earn from audiences they build, via ad revenue shares, brand deals and fan payments. How it works.

Match rate is the share of records one ad platform can link to identities held by another. How it is computed for customer lists, cookie syncs and clean rooms.

Prepare for the Local Services Ads move to Performance Max with CallRail’s checks for historical reports, campaign budgets, tracking numbers, and lead quality.

Google has announced the availability of “Collected Info,” a Business Profile tab that lets owners inspect details gathered by its automated assistant. But deleting an outdated record does not change other information already on the listing, according to…

Microsoft Advertising says advertisers remain responsible for the AI-generated content in their campaigns, including when Microsoft’s own tools create it. Its guidance covers required disclosures, permission to use someone’s likeness or voice, and preserving…