New post by PPC Land 🔥
EU Kids Act draft sets 15 as age for unsupervised social media accounts
Continue reading »
EU Kids Act draft sets 15 as age for unsupervised social media accounts
Continue reading »
PPC Land
EU Kids Act draft sets 15 as age for unsupervised social media accounts
Very large platforms would wait up to 30 days for Brussels to clear new features. Thursday's plan still needs Parliament, the Council and a test France failed.
New post by Search Engine Journal 🔥
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Continue reading »
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Continue reading »
Search Engine Journal
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Spot false claims and impersonators in AI search, then prioritize brand protection fixes, abuse reports, and monitoring that help users find official channels.
New post by PPC Land 🔥
Phone use while watching TV gains 14 points among US 55-64s: Omdia
Continue reading »
Phone use while watching TV gains 14 points among US 55-64s: Omdia
Continue reading »
PPC Land
Phone use while watching TV gains 14 points among US 55-64s: Omdia
Nearly three in four US television viewers now split attention with a handset, 76% among 35-44s. Which screen do advertisers and broadcasters actually reach?
New post by PPC Land 🔥
Wurl tags 140 billion monthly streaming TV impressions with content data
Continue reading »
Wurl tags 140 billion monthly streaming TV impressions with content data
Continue reading »
PPC Land
Wurl tags 140 billion monthly streaming TV impressions with content data
Yahoo DSP, StackAdapt and Viant are wiring in KERV, Peer39 and IRIS.TV signals set before each bid. What backs the claimed 70% share of ad-supported streaming?
New post by PPC Land 🔥
Clear Channel wins back Pensacola airport ad concession it ran until 2012
Continue reading »
Clear Channel wins back Pensacola airport ad concession it ran until 2012
Continue reading »
PPC Land
Clear Channel wins back Pensacola airport ad concession it ran until 2012
Brands gain LED walls and a digital concourse network reaching 3.1M yearly PNS travelers, but the contract's length and investment size have not been disclosed.
New post by PPC Land 🔥
Google suspended 38x more US ad accounts than TV had advertisers
Continue reading »
Google suspended 38x more US ad accounts than TV had advertisers
Continue reading »
PPC Land
Google suspended 38x more US ad accounts than TV had advertisers
8.3 billion ads blocked worldwide and 245,000 publisher sites actioned in 2025, per VAB. Still missing: how long violating ads ran before Google caught them.
New post by PPC Land 🔥
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Continue reading »
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Continue reading »
PPC Land
Podcasts to take 48% of US digital audio ad spend by 2030, VAB report shows
Some 88% of weekly listeners already consume shows on video platforms, per data VAB compiled. Can measurement keep pace as streamers sign more podcast deals?
New post by PPC Land 🔥
Teads hires 2 commercial leaders after suspending 2026 guidance
Continue reading »
Teads hires 2 commercial leaders after suspending 2026 guidance
Continue reading »
PPC Land
Teads hires 2 commercial leaders after suspending 2026 guidance
Alex Underwood, formerly of Reddit, Spotify and Google, takes North America as Alena Morris joins in New York. Can a new sales bench revive enterprise growth?
New post by PPC Land 🔥
Fairing beta users gain up to 50% more attribution data from same orders
Continue reading »
Fairing beta users gain up to 50% more attribution data from same orders
Continue reading »
PPC Land
Fairing beta users gain up to 50% more attribution data from same orders
Shoppers who pick podcast, YouTube or ChatGPT get a follow-up naming the show, creator or prompt. Beta began September 10; wider release is due in January 2027.
New post by PPC Land 🔥
Riddle finds 78% of interactive content shares escape web analytics
Continue reading »
Riddle finds 78% of interactive content shares escape web analytics
Continue reading »
PPC Land
Riddle finds 78% of interactive content shares escape web analytics
Publishers embedding quizzes and polls held starters 112 seconds across 3.8 billion views, over 4x Chartbeat's average. Can owned formats offset lost search?
New post by PPC Land 🔥
Chrome puts publishers' ad loads on public record with 4 new metrics
Continue reading »
Chrome puts publishers' ad loads on public record with 4 new metrics
Continue reading »
PPC Land
Chrome puts publishers' ad loads on public record with 4 new metrics
Only sites naming an authorized seller in ads.txt are measured, at the 75th percentile of page views. No thresholds exist yet, so how will buyers use the data?
New post by Search Engine Journal 🔥
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot via @sejournal, @MattGSouthern
Continue reading »
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Cloudflare Lets Sites Disallow AI Training Without Blocking Googlebot
Cloudflare's Disallow AI Training keeps mixed-use crawlers available for search. Google and Apple honor training opt-outs; Bing robots.txt support is pending.
New post by Search Engine Journal 🔥
Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
Continue reading »
Google Adds New Ad Experience Metrics To CrUX Report via @sejournal, @martinibuster
Continue reading »
Search Engine Journal
Google Adds New Ad Experience Metrics To CrUX Report
Google is adding another layer of site measurement for quantifying how many ads users encounter and the resources they consume.
New post by PPC Archives - Search Engine Watch 🔥
Google makes publisher ad load visible in Chrome’s real-user data
Continue reading »
Google makes publisher ad load visible in Chrome’s real-user data
Continue reading »
Search Engine Watch
Google makes publisher ad load visible in Chrome’s real-user data
Chrome’s new CrUX metrics let advertisers and publishers measure visible ads, viewport density, CPU use and network cost—without giving the industry a definition of an acceptable ad experience.
New post by PPC Land 🔥
Game: Marketing keeps absorbing other trades' vocabularies
Continue reading »
Game: Marketing keeps absorbing other trades' vocabularies
Continue reading »
PPC Land
Game: Marketing keeps absorbing other trades' vocabularies
Sixteen terms, four groups of four, pulled from four corners of the same job. One group reads as plain English until you notice who actually says it.
New post by PPC Land 🔥
Chrome now measures ad load on every website and publishes the data
Continue reading »
Chrome now measures ad load on every website and publishes the data
Continue reading »
PPC Land
Chrome now measures ad load on every website and publishes the data
Chrome adds ad count, density and weight metrics to its CrUX report, giving buyers a Google-defined measure of publisher ad load, with no thresholds set yet.