Turn discovery into action with new seamless experiences and integrations from YouTube’s September Demand Gen Drop.

Google has started rolling out its September 2026 spam update worldwide in all languages. The company says the rollout may take up to two weeks to finish.

Self-serve is the buying model in which advertisers operate an ad platform directly, with no sales rep placing the order. How accounts, tiers and fees work.

A holding company is a parent firm that owns and controls other companies. In advertising, the term names the listed groups that own the big agency networks.

UK publisher of The Tab swung to a £43,000 adjusted EBITDA loss as half-year revenue fell 7% to £1.7m. Can 500 creator videos a month replace lost web visits?

National TV sellers saw first integrations go live in August, with OpenAP segments due in Q3. Can shared plumbing erode the switching costs behind Nielsen?

Publishers in every language are in scope from 09:15 PDT; earlier 2026 cycles closed in 19.5 hours to 3 days. The rollout may now run as late as October 8.

Brands using TransUnion's mix and attribution models can now feed in Clear Channel Outdoor RADAR exposure data. Can phone-derived exposures match digital views?

Programmatic buyers could reach Context Networks screens in 23 US TV markets via Place Exchange. How many go live, when, and at what price remains unstated.

57% of CIOs and CTOs name themselves lead decision maker on CMS and DXP choices; CMOs split the job three ways. Which side answers when AI content goes wrong?

Custom SSP deal integrations take 250 to 350 days of work against 50 on a shared standard, Jochen Schlosser estimates. Will AAMP and AdCP merge, coexist or die?

Speed was never the problem. The signals that told you whether an answer was any good traveled with the journey, and they don't survive the trip.

Agencies are offered Media Prima's five FM streams and its Audio+ app through TAP and Triton's marketplace. No start date is set, so when will campaigns run?

Brands get a one-click code to boost creator videos, with Creator Partnerships in 20 countries among 30-plus changes. Which of them reach ad buyers before 2027?

Auto dubbing is AI that transcribes, translates and re-voices a video's speech in another language. How YouTube, Meta and Prime Video run it and where it fails.

Microdrama is scripted fiction shot vertically for phones in one- to two-minute episodes, unlocked with coins, subscriptions or ads. How the format makes money.

Google describes several link displays inside AI Overviews with different destinations. Here's how Search Console counts them and what two September posts show.

Google published details of it's new anti-spam system designed to detect AI content. This is why it may be a part of Google's Spam Update.

Buyers can build targets from 1,200 PC apps and 300-plus usage attributes as SpringServe runs HP TV+ video ads. Markets, pricing and consent stay undisclosed.

AI agents run on your audience data at a scale no human team can match. If that data is wrong, they spread the error faster. Three checks to run first.