New post by PPC Land 🔥
Netflix ad plan to reach nine EMEA countries on March 1, 2027
Continue reading »
Netflix ad plan to reach nine EMEA countries on March 1, 2027
Continue reading »
PPC Land
Netflix ad plan to reach nine EMEA countries on March 1, 2027
DSP buyers get Netflix pause ads next month and income targeting later, as UK ad-tier viewers pass 14 million. What is still unclear before the 2027 switch-on?
New post by PPC Land 🔥
Home security brand gains 29 points of unaided awareness in Consumable test
Continue reading »
Home security brand gains 29 points of unaided awareness in Consumable test
Continue reading »
PPC Land
Home security brand gains 29 points of unaided awareness in Consumable test
Monthly podcast consumers posted a 7-point favorability rise against 4 across 2,158 US adults. Did sound alone do the work, or the image and video versions?
New post by Search Engine Journal 🔥
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Continue reading »
Google Spam Update, Image Search Data In GSC – SEO Pulse via @sejournal, @MattGSouthern
Continue reading »
Search Engine Journal
Google Spam Update, Image Search Data In GSC – SEO Pulse
Google's September spam update may take up to two weeks, Search Console adds image-based search data, reports look at traffic from Search and AI Mode.
New post by PPC Land 🔥
58% of finfluencer posts give weak risk warnings, Finance Watch finds
Continue reading »
58% of finfluencer posts give weak risk warnings, Finance Watch finds
Continue reading »
PPC Land
58% of finfluencer posts give weak risk warnings, Finance Watch finds
Bank, neobank and broker apps in four EU states showed 40 cases of steering users to preferred picks. Could the Commission's Q4 fairness law outlaw such design?
New post by PPC Land 🔥
Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds
Continue reading »
Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds
Continue reading »
PPC Land
Cost per order drops 18% in 2025 Black Friday week, Billy Grace finds
Median CPMs climbed from EUR 6.50 to EUR 8.83 for ecommerce advertisers as first-time buyers took 66% of orders. Is a model crediting unclicked ads the reason?
New post by PPC Land 🔥
AlohaJet cuts AI agent token use 54% in Aloha's own benchmark
Continue reading »
AlohaJet cuts AI agent token use 54% in Aloha's own benchmark
Continue reading »
PPC Land
AlohaJet cuts AI agent token use 54% in Aloha's own benchmark
Agent builders get a claimed 88% task success rate against 51% for Chrome DevTools MCP on WebArena. Why does the 2.2x speed figure rest on a different rival?
New post by PPC Land 🔥
B2B sales teams estimate 32% of their CRM data is flawed, Firmable finds
Continue reading »
B2B sales teams estimate 32% of their CRM data is flawed, Firmable finds
Continue reading »
PPC Land
B2B sales teams estimate 32% of their CRM data is flawed, Firmable finds
75% of 222 B2B sellers would pick perfect prospect data over the best AI assistant, yet 23% use AI to rank leads. What happens when records feed ad platforms?
New post by PPC Land 🔥
EDPB's Google search data letter clashes with its own guidance, lawyer says
Continue reading »
EDPB's Google search data letter clashes with its own guidance, lawyer says
Continue reading »
PPC Land
EDPB's Google search data letter clashes with its own guidance, lawyer says
Dated May 5 and posted in September, the board's 33 comments call rivals' click data highly unique. Which fixes reached the July 16 order, and which did not?
New post by PPC Land 🔥
Adthena ranks fixes for rising search ad costs using competitor data
Continue reading »
Adthena ranks fixes for rising search ad costs using competitor data
Continue reading »
PPC Land
Adthena ranks fixes for rising search ad costs using competitor data
Six account sources are listed at launch, OpenAI Ads among them, for paid search teams. Changes stay manual, while Meta and Amazon links remain in development.
New post by PPC Land 🔥
Pixalate API adds show titles to CTV bids across 13,900 channels
Continue reading »
Pixalate API adds show titles to CTV bids across 13,900 channels
Continue reading »
PPC Land
Pixalate API adds show titles to CTV bids across 13,900 channels
DSPs, SSPs and exchanges in a US-only private beta send two fields and receive a 0-to-1 confidence score. How reliable is the guess inside Tubi or Pluto TV?
New post by PPC Land 🔥
Anthropic loses bid to keep Reddit's 5 scraping claims in federal court
Continue reading »
Anthropic loses bid to keep Reddit's 5 scraping claims in federal court
Continue reading »
PPC Land
Anthropic loses bid to keep Reddit's 5 scraping claims in federal court
Judge Trina Thompson found Anthropic bound by Reddit's user agreement, citing 100,000 alleged bot visits. Can platform terms now outrank copyright in AI cases?
New post by PPC Land 🔥
Google Customer Match gains raw IP matching, minus users in 32 countries
Continue reading »
Google Customer Match gains raw IP matching, minus users in 32 countries
Continue reading »
PPC Land
Google Customer Match gains raw IP matching, minus users in 32 countries
Advertiser files sent without a timestamp default to an IP's latest known user, per Google's help page. Three header spellings leave the correct column unclear.
New post by PPC Land 🔥
Adform says AI assistants can access 800 of its ad platform capabilities
Continue reading »
Adform says AI assistants can access 800 of its ad platform capabilities
Continue reading »
PPC Land
Adform says AI assistants can access 800 of its ad platform capabilities
FLOW buyers got 29 read-only skills in July, and Dell and Publicis Groupe tried the wider server at Cannes. Can agents now change live campaigns, or only read?
New post by PPC Land 🔥
McDonald's runs third-party ads on drive-thru boards at 450 US restaurants
Continue reading »
McDonald's runs third-party ads on drive-thru boards at 450 US restaurants
Continue reading »
PPC Land
McDonald's runs third-party ads on drive-thru boards at 450 US restaurants
Franchisees running most of roughly 14,000 US sites sit outside the test, yet a $1bn media arm is the goal. What can brands buy there, and how is it measured?
New post by PPC Land 🔥
AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite
Continue reading »
AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite
Continue reading »
PPC Land
AI buying agents gain Samsung, iHeartMedia and DIRECTV ad space via Magnite
Pause screens, TV home screens, podcasts and local stations now reach agency buyers inside Magnite Orchestration, yet no fees or volumes appear. Who is buying?
New post by PPC Land 🔥
Facebook's own tests show standard ad measurement often off by 3x, Dhir says
Continue reading »
Facebook's own tests show standard ad measurement often off by 3x, Dhir says
Continue reading »
PPC Land
Facebook's own tests show standard ad measurement often off by 3x, Dhir says
For ad buyers, 663 experiments put machine-learning estimates of upper-funnel lift at a median 83%, against a randomized 29%. Which lift figures count as proof?