New post by PPC Land 🔥
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Continue reading »
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Continue reading »
PPC Land
ACCC fines digiDirect $99,000 over misleading strikethrough discounts
Five notices cover a $149 keyboard shown to Australian shoppers against a crossed-out $229. Other retailers from two sales sweeps remain under investigation.
New post by PPC Land 🔥
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Continue reading »
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Continue reading »
PPC Land
Brinkema forces Google to honor all 19 fixes it drafted, Messer's tally shows
Only 4 of the 19 rate high for publishers on Messer's scorecard, and Google's proposed deadlines for all 4 run 12 months. Which survive the October 2 filing?
New post by PPC Land 🔥
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Continue reading »
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Continue reading »
PPC Land
Cancelled bookings still count as sales in IAB Europe's travel ad draft
Sponsored listings on Booking.com, Expedia or Skyscanner would get 7-day attribution and display 30 days. What could change before feedback closes October 23?
New post by PPC Land 🔥
IAB Europe draft cuts in-store ad impression formula to six inputs
Continue reading »
IAB Europe draft cuts in-store ad impression formula to six inputs
Continue reading »
PPC Land
IAB Europe draft cuts in-store ad impression formula to six inputs
Footfall, not screen plays, becomes the starting point for retail media networks counting store audiences. What else changes before comments close October 23?
New post by PPC Land 🔥
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
Continue reading »
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
Continue reading »
PPC Land
Moulinex gains 2.5x click-through rate from Equativ and Valiuz shoppable ads
In-store tills took 75% of revenue in Groupe SEB's May-to-June Cookeo pilot built on data from French retailers. Where does the claimed near-3x ROAS come from?
New post by PPC Land 🔥
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Continue reading »
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Continue reading »
PPC Land
Agencies, not clients, usually carry AI label duty, IAB Austria guide says
Brands that pick the AI tool or write prompts can become deployers too, as can publishers that personalise ads. Austrian competition law adds a second exposure.
New post by PPC Land 🔥
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Continue reading »
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Continue reading »
PPC Land
YouTube creators gain income as fans spend Jewels after 3 free weekly hypes
Channels under half a million subscribers drew 1 billion boosts across 75 million videos. Paid ones now name backers, but at what price and in which markets?
New post by PPC Land 🔥
YouTube Shopping commission payouts double as enrolment tops 1.3M
Continue reading »
YouTube Shopping commission payouts double as enrolment tops 1.3M
Continue reading »
PPC Land
YouTube Shopping commission payouts double as enrolment tops 1.3M
Agency partners will share hundreds of millions of dollars in YouTube incentives over the next couple of years. Will advertisers be told what agencies get?
New post by PPC Land 🔥
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Continue reading »
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Continue reading »
PPC Land
YouTube to test up to 3 versions of one video on real viewers, Shorts too
Creators would see retention curves for each cut, a September 25 Studio demo shows, with up to three thumbnails per video. What's unclear for sponsored uploads?
New post by PPC Land 🔥
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Continue reading »
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Continue reading »
PPC Land
YouTube will let creators edit Shorts by chatting with Gemini in early 2027
Video makers watched takes sorted by outfit colour, cut to a hip-hop beat and given camera shake in a demo posted September 25. What has the company not said?
New post by PPC Land 🔥
YouTube's AI answer tool rises over 500% since December, reaching 140M users
Continue reading »
YouTube's AI answer tool rises over 500% since December, reaching 140M users
Continue reading »
PPC Land
YouTube's AI answer tool rises over 500% since December, reaching 140M users
Viewer questions are matched to the exact second of a creator's video by a custom Gemini model. Nobody has said how usage was counted, or on which screens.
New post by PPC Land 🔥
YouTube will let live reactors keep ad revenue from others' videos
Continue reading »
YouTube will let live reactors keep ad revenue from others' videos
Continue reading »
PPC Land
YouTube will let live reactors keep ad revenue from others' videos
Original uploaders get attribution, added view credit and a veto, per YouTube's September 23 blog. Showdowns follow in 2027 - but what is the default setting?
New post by PPC Land 🔥
YouTube's AI search to gain product cards that send shoppers to retailers
Continue reading »
YouTube's AI search to gain product cards that send shoppers to retailers
Continue reading »
PPC Land
YouTube's AI search to gain product cards that send shoppers to retailers
Comment summaries, spec comparison tables and frame-level video search are headed to Ask YouTube for US viewers. How it ranks rival models is still undisclosed.
New post by PPC Land 🔥
Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
Continue reading »
Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
Continue reading »
PPC Land
Scope3 becomes Apostra, a 40-person bet on AI agents that trade ads
No cut of media spend: brand buying agents reach adapters for Google, Meta, Amazon, Reddit and ChatGPT Ads. A raise is planned by mid-2027 - can add-ons pay?
New post by PPC Land 🔥
Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
Continue reading »
Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
Continue reading »
PPC Land
Amazon puts eBay, Shopify, TikTok and Walmart orders inside Seller Central
More than 95% of Amazon's independent sellers use other channels, Amazon says. US accounts get the free tools gradually - which features work now, which wait?