Sales lift is the rise in purchases caused by advertising, measured by comparing what an exposed audience bought with a matched or randomised control group.

Average order value (AOV) is revenue divided by the number of orders in a period. How platforms calculate it, where it enters ad bidding and why it misleads.

Purchase frequency is the average number of times each buyer purchases a brand, product or category in a set period, the counterpart to penetration in sales.

QSR, or quick-service restaurant, is the trade term for fast-food chains where customers order and pay before eating, and an advertising vertical of its own.

Linear TV is television watched on a fixed channel schedule rather than on demand, the category regulators, ratings firms and buyers set against streaming.

Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.

Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to fill missing user data, update values and reduce measurement gaps.

A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.

Build your case for promotion as an SEO or paid media manager by proving AI's net gains and reskilling your team for strategy, testing, and measurement.

India's 100th-ranked song outdrew nine national No. 1s, while two deaths pushed 12 catalogue tracks into the charts in three days. What can a media plan book?

Lee Enterprises picks up the Sioux Falls Argus Leader, Great Falls Tribune and two other titles. No price was disclosed, and local ad sales now change hands.

RampID-matched CRM, loyalty and app files now build ChatGPT targeting and suppression sets for advertisers. OpenAI lists 63 ad countries: what of the other 52?

Buyers see a 98th-percentile match and paid rate claim from one unnamed DSP, AudienceMix says. Traders keep final approval, so what can the software decide?

Podcast buyers face a chart in which 81 of the top 150 shows sell through iHeart, and SiriusXM does not appear. Why just 28 of 200 survey-ranked shows overlap.

Planners get over 3 billion gameplay signals on 113 million monthly players in eight markets. Can a gaming network's own data win a place in core ad budgets?

Direct mail senders: 34% of 2,000 US adults now rate print more trustworthy than digital, up 9 points. Which Lob figures survive a close read of the charts?

A court brief quotes an OpenAI engineer saying users "won't click" links and cites Microsoft data on lower CTRs in Bing Chat than in search.

Automated requests passed human ones in May 2026, over a year ahead of Cloudflare's forecast, Prince told Decoder. Who pays for the web once ads stop working?

Anthropic's Claude Opus 5.5 prompting guide asks developers to retest effort settings and reconsider chat prompt lines telling Claude to think carefully.

Google is rolling out AI Mode's information monitoring to all users globally after paid subscribers had it first. Search will also suggest monitoring tasks.