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MongoDB loses its CEO of 10 months to Meta's new enterprise AI unit
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MongoDB loses its CEO of 10 months to Meta's new enterprise AI unit
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PPC Land
MongoDB loses its CEO of 10 months to Meta's new enterprise AI unit
Muse, Business Agent, Muse API and Muse Code are the first tools Meta will package for firms and developers, with no price or date. Where do advertisers fit?
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NHL's 32 clubs gain Adobe AI tools to personalise fan content
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NHL's 32 clubs gain Adobe AI tools to personalise fan content
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PPC Land
NHL's 32 clubs gain Adobe AI tools to personalise fan content
Over 200 million supporters in 147 countries sit behind the hockey deal, spanning GenStudio and Journey Optimizer. Which terms did neither side put in writing?
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Adobe puts US online holiday spend at $275.1 billion, up 6.7%
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Adobe puts US online holiday spend at $275.1 billion, up 6.7%
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PPC Land
Adobe puts US online holiday spend at $275.1 billion, up 6.7%
Cyber Monday is set for $15.1 billion as AI-referred visits to US retailers climb 130%, while social media's revenue share grows four times faster than search.
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Viant opens fee-free CTV deal buying across 94% of programmatic demand
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Viant opens fee-free CTV deal buying across 94% of programmatic demand
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PPC Land
Viant opens fee-free CTV deal buying across 94% of programmatic demand
Private marketplace and guaranteed streaming deals now route via FreeWheel, SpringServe and Publica with no charge to either side. Where does that leave SSPs?
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Google drops live prices and trip dates in EU Search, then blames Brussels
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Google drops live prices and trip dates in EU Search, then blames Brussels
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PPC Land
Google drops live prices and trip dates in EU Search, then blames Brussels
Trip-date search and some spam penalties are also gone for EEA users, Google's search chief said. Rival search engines get its query data from January 2027.
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OpenAI's monetization VP talks ChatGPT ads at StackAdapt's AI forum
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OpenAI's monetization VP talks ChatGPT ads at StackAdapt's AI forum
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PPC Land
OpenAI's monetization VP talks ChatGPT ads at StackAdapt's AI forum
Marketers get broadcasts September 29 in North America and September 30 in EMEA and APAC, with replays October 1. Why does a DSP share its stage with OpenAI?
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Cloudflare targets Q1 2027 for its first quantum-safe web certificates
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Cloudflare targets Q1 2027 for its first quantum-safe web certificates
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PPC Land
Cloudflare targets Q1 2027 for its first quantum-safe web certificates
Sites on free ACME certificates may get a new issuer, with a 2012 GlobalSign root and bids at Chrome, Apple, Microsoft and Mozilla. What would a switch take?
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Every Cloudflare account gains a free AI tool to read one security feed
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Every Cloudflare account gains a free AI tool to read one security feed
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PPC Land
Every Cloudflare account gains a free AI tool to read one security feed
Indicators pulled from each report stay 30 days in an account's private dataset; three paid tiers get more. What makes analysts trust tags a machine applied?
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Fubo's $64.99 sports plan gains local channels for 36 teams as add-ons
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Fubo's $64.99 sports plan gains local channels for 36 teams as add-ons
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PPC Land
Fubo's $64.99 sports plan gains local channels for 36 teams as add-ons
Twenty-two MLB, nine NHL and five NBA clubs sit on 27 regional networks priced by market. Fubo withheld the extra charge, so what will a home-team fan pay?
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Amazon puts Yelp plumber and roofer ads on order confirmation pages
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Amazon puts Yelp plumber and roofer ads on order confirmation pages
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PPC Land
Amazon puts Yelp plumber and roofer ads on order confirmation pages
Sponsored Services ads carry Call and Quote buttons on three page types for US home and auto advertisers. No pricing or performance figures were published.
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Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
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Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
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Search Engine Journal
Trust As A Conversion Lever: How To Test Credibility In A Regulated Industry
Test whether honest expectations and money-back guarantees improve healthcare CRO, using refunds and repeat purchases to judge results beyond conversions.
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Walmart DSP advertisers gain 3D mobile ad formats via Big Happy
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Walmart DSP advertisers gain 3D mobile ad formats via Big Happy
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PPC Land
Walmart DSP advertisers gain 3D mobile ad formats via Big Happy
Big Happy puts turnaround at under 72 hours for mobile creative and 14 days for 3D out-of-home assets. Pricing, minimums and audience matching remain unstated.
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Guideline adds WRAP Cloud for TV and CTV ratings with no installs
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Guideline adds WRAP Cloud for TV and CTV ratings with no installs
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PPC Land
Guideline adds WRAP Cloud for TV and CTV ratings with no installs
Local daily ratings and multi-market reports move to hosted software for publishers, agencies and brands. The release gives no date for its AI and MCP features.
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VAB deck lists 8 ways fans engage with TV, film and sports for marketers
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VAB deck lists 8 ways fans engage with TV, film and sports for marketers
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PPC Land
VAB deck lists 8 ways fans engage with TV, film and sports for marketers
Deloitte data put monthly streaming bills at $71 for fans against $56 for non-fans, while some inputs date to 2018. What does the framework prove for buyers?
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Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
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Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
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PPC Land
Streaming programmatic ad views gain 44% in Europe, FreeWheel finds
Unique advertisers buying programmatically rose 25% across 15 markets, and guaranteed deals hold 71% of Europe's volume against 27% in the US. What explains it?
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Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
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Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
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PPC Land
Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
Media buyers reach 320 million monthly impressions in 75+ cities, from fuel stations to Madrid-Barajas. Pricing, buying routes and measurement remain unstated.
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Microsoft Clarity lets brands edit what counts as a branded AI query
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Microsoft Clarity lets brands edit what counts as a branded AI query
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PPC Land
Microsoft Clarity lets brands edit what counts as a branded AI query
Site owners can add abbreviations, translations and typos to Clarity's brand lists 57 days after the AI query split. Do past reports get reclassified? Unstated.