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Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
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Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
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PPC Land
Advertisers gain access to 500+ Spain and Portugal screens via VIOOH
Media buyers reach 320 million monthly impressions in 75+ cities, from fuel stations to Madrid-Barajas. Pricing, buying routes and measurement remain unstated.
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Microsoft Clarity lets brands edit what counts as a branded AI query
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Microsoft Clarity lets brands edit what counts as a branded AI query
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PPC Land
Microsoft Clarity lets brands edit what counts as a branded AI query
Site owners can add abbreviations, translations and typos to Clarity's brand lists 57 days after the AI query split. Do past reports get reclassified? Unstated.
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IAB Tech Lab finalises v2.3 podcast counting rules covering video
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IAB Tech Lab finalises v2.3 podcast counting rules covering video
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PPC Land
IAB Tech Lab finalises v2.3 podcast counting rules covering video
No public comments required edits, leaving hosts, buyers and vendors on server logs until v3.0 opens for comment in mid-2027 - what will count beyond downloads?
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Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
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Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
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PPC Land
Amazon Ads puts 4-step DVA+ campaign builder in US closed beta
Invoice-only billing applies to sellers, vendors and off-Amazon brands, with cards planned for Q1 2027. Open beta is expected in late October, then 35 markets.
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Meta tests faster publishing for top members of Facebook groups
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Meta tests faster publishing for top members of Facebook groups
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PPC Land
Meta tests faster publishing for top members of Facebook groups
One test role would replace contributor badges and the group expert role, while Forum's Ask tries comparison prompts. Admin tool detail is due in coming weeks.
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Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
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Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
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PPC Land
Apple's iOS 27 blocks The Trade Desk from serving ads on Safari
Apple's iOS 27 update blocks The Trade Desk's ad delivery domains on Safari, as Amazon renames its DSP and AppLovin sues Unity over mobile ad data collection.
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AppLovin sues Unity to halt Ad Quality data collection within 5 business days
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AppLovin sues Unity to halt Ad Quality data collection within 5 business days
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PPC Land
AppLovin sues Unity to halt Ad Quality data collection within 5 business days
Court papers say Unity's kit read per-impression MAX revenue, waterfalls and screen touches in publishers' apps. Unity offered a MAX switch-off, so why sue?
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Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
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Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
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PPC Land
Safari 27 blocks The Trade Desk's ads via 11 lines WebKit merged in February
UID2, ID5, LiveRamp and Permutive domains share a private Apple list with adsrvr.org, cutting DSP buyers off iOS 27 Safari. Could WebKit exempt a single host?
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NYSE halts Getty Images trading after shares fall to 12 cents
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NYSE halts Getty Images trading after shares fall to 12 cents
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PPC Land
NYSE halts Getty Images trading after shares fall to 12 cents
Image supplier to agencies and publishers carries $2.07 billion of debt against $51.6 million of cash; a bond grace period ends near October 1. Chapter 11 next?
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Google's AI answer on Lily Ray's SEO world title cites one source: her own
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Google's AI answer on Lily Ray's SEO world title cites one source: her own
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PPC Land
Google's AI answer on Lily Ray's SEO world title cites one source: her own
At an invite-only Austrian summit of 25 experts and 30 attendees, peers voted Ray's talk the best of the year. Can AI tell real prizes from self-made boasts?
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How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
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How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar] via @sejournal, @lorenbaker
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Search Engine Journal
How Are Enterprise SEO Pros Measuring AI Overviews & LLMs? [Webinar]
Tom Capper of STAT explains how enterprise SEO pros can measure AI Overviews, AI Mode, and LLM visibility and fit it into their reporting.
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OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
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OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
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Search Engine Journal
OuterBox Launches OBxFrontier to Kill Busywork With Custom AI
OuterBox launches OBxFrontier, a custom AI development service that maps workflow challenges and builds agents around existing systems to reduce manual work.
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The AI Search Metrics I Use To Track Client Pipelines
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The AI Search Metrics I Use To Track Client Pipelines
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Search Engine Journal
The AI Search Metrics I Use To Track Client Pipelines
See whether AI search reaches buyers and creates qualified opportunities with five measures covering brand presence, answer accuracy, and attribution.