Google Analytics now supports app conversions in its performance and attribution reports. Availability varies by property, and budgeting stays web-only.

Bring your PR team's Wikipedia, podcast, and Reddit expertise into your SEO strategy to build the third-party signals that support AI visibility.

OpenAI's Dots can review connected apps and run scheduled checks between conversations. Here's what the help pages permit, and where the read-only limit sits.

Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for a keyword.

Not every SEO task needs a frontier model. Testing Chrome's built-in Gemini Nano showed what local AI can handle and where it fails.

Only 8% of US adults use agentic AI and 18% call agents a good idea, a 7,675-person survey shows. Which brands get picked once software handles the shopping?

Low-traffic sites added a net 34,700 entries across the top 50,000 US publishers, while 46% of Tier 1 SSP domains stay duplicated. What does Q4 buying inherit?

Agencies on Prisma get a first link to Neo, the self-serve TV platform WBD opened in 2025. What happens to that connection if Paramount closes its takeover?

Contract is no legal basis for profiling Facebook and Instagram users in Nigeria, a Lagos judge held, setting an 8-week compliance clock that ends in November.

Sellers signing up by December 31 get a Quick Plus year worth up to $720, as a Claude plugin opens in US beta. Who approves actions taken while sellers sleep?

Small and midsize sites in the pilot get under 0.1% of ad revenue, while one early entrant tops $1 million a year. What sets the payout, and who can check it?

The Information reports LiveRamp is expanding its OpenAI partnership to enable customer targeting for ChatGPT ads. Here is what PPC advertisers should know.

NYSE suspended Getty Images trading at 12 cents as $1.47 billion of debt came due, while Google stripped live prices from EU Search and Viant cut CTV fees.

Sixteen terms, four groups of four. Two of the groups look like exactly the same kind of thing, and separating them is where Friday's grid bites.

Click-through rate is the share of impressions ending in a click, a ratio that prices cost-per-click auctions, grades ads and tracks traffic lost to AI answers.

Web scraping is software extracting data from web pages for reuse elsewhere. How scrapers fetch and parse pages, what courts ruled and why AI raised the stakes.

Google Business Profile is Google's free listing that lets a local business manage its details and reviews on Search and Maps. How it ranks, and its disputes.

Section 638.51 claims against website and app operators pass to the attorney general alone in 2027, pending cases included. Other CIPA sections may come next.

A new report says Google's AI contribution pilot pays publishers widely different amounts, and some participants still can't tell how payouts are calculated.

Cloudflare's Monetization Gateway charges AI agents per request in a closed beta, and Pay Per Use pays publishers for the AI uses that buyers report.