In this Ads Decoded episode, we discuss ad creative — and how it can make or break your YouTube campaigns.

YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others' clips without significant changes.

Google's guidance on AI-generated content now says to fact-check it by hand before publishing, and the review extends to titles, alt text, and other metadata.

Sixteen terms, four groups of four. Saturday's grid leans on the commercial and legal edges of the job, and one group is tighter than it looks.

Google AI Overviews antitrust suit dismissed: Judge Mehta found no agreement to sell Penske traffic, as SPUR published its AI content tracking standard v1.0.

Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating counts below the ad title.

Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and a short description.

Google's AI Mode monitoring and OpenAI's dots keep working after a request. Tasks, sources, and controls differ, as do the questions about site visibility.

Channels, videos and replies already posted by users in Indonesia aged 15 and younger will vanish from public view. No start date is set. Can they still watch?

Aggregator channels face a quieter demotion: YouTube set no start date, no recovery window and no status screen. What does that mean for Shorts advertisers?

One stadium show surfaced about $1m over tier pricing, SeatGeek says, as three top US promoters adopt the tool. How far do its forecasts hold at real onsales?

Live TV viewing averaged 4.8m against 6.2m a year earlier, a gap UK publishers and ad buyers now weigh. What do Taboola's presenter numbers really measure?

Buyers in France, Italy, Spain, Sweden, Denmark, Norway and Finland join UK and German peers in Q4. Last year's Q4 plan slid into 2026 - will this one hold?

Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.

Use landing page best practices as a starting point when a/b testing. Let your account data guide what to test, how to test it, and when to challenge the standard in practice.

Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.

Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.

Publishers' AI-written titles, meta descriptions, schema and alt text now fall under the same human review step. Does the September spam update connect to it?

Roku households in Mexico can add nine originals now and 17 more shows from October 15, yet no price was published. What does an ad-free library leave buyers?

Publishers in the AdX class keep a $1.72bn overcharge claim, while Inform's $479m video case falls. Project Bernanke and EDA evidence now heads toward a jury.