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Re-uploaded Shorts lose reach as YouTube favours original clips
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Re-uploaded Shorts lose reach as YouTube favours original clips
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PPC Land
Re-uploaded Shorts lose reach as YouTube favours original clips
Aggregator channels face a quieter demotion: YouTube set no start date, no recovery window and no status screen. What does that mean for Shorts advertisers?
New post by PPC Land 🔥
SeatGeek's TourIQ sold 29% more tickets than projected at a 13% lower price
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SeatGeek's TourIQ sold 29% more tickets than projected at a 13% lower price
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PPC Land
SeatGeek's TourIQ sold 29% more tickets than projected at a 13% lower price
One stadium show surfaced about $1m over tier pricing, SeatGeek says, as three top US promoters adopt the tool. How far do its forecasts hold at real onsales?
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Strictly stories draw 2.2m page views in a week, four times Emmerdale
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Strictly stories draw 2.2m page views in a week, four times Emmerdale
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PPC Land
Strictly stories draw 2.2m page views in a week, four times Emmerdale
Live TV viewing averaged 4.8m against 6.2m a year earlier, a gap UK publishers and ad buyers now weigh. What do Taboola's presenter numbers really measure?
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Pinterest advertisers in 7 more markets to gain AudienceProject reach data
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Pinterest advertisers in 7 more markets to gain AudienceProject reach data
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PPC Land
Pinterest advertisers in 7 more markets to gain AudienceProject reach data
Buyers in France, Italy, Spain, Sweden, Denmark, Norway and Finland join UK and German peers in Q4. Last year's Q4 plan slid into 2026 - will this one hold?
New post by Search Engine Journal 🔥
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) via @sejournal, @coreydmorris
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How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step) via @sejournal, @coreydmorris
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Search Engine Journal
How We Build An SEO Content Roadmap For The AI Search Era (Step-By-Step)
Build an SEO content roadmap that prioritizes leads and revenue, using intent, keyword clusters, and AI Overview data to decide which content to create first.
New post by PPC Hero 🔥
Landing Page Best Practices: When to Trust Them and When to Question Them
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Landing Page Best Practices: When to Trust Them and When to Question Them
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PPC Hero
Landing Page Best Practices: When to Trust Them and When to Question Them - PPC Hero
Use landing page best practices as a starting point when a/b testing. Let your account data guide what to test, how to test it, and when to challenge the standard in practice.
New post by Search Engine Journal 🔥
Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
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Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Fake Author Warning To Helpful Content Guidance
Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.
New post by Search Engine Journal 🔥
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
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OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.
New post by PPC Land 🔥
Google tells sites to manually factcheck all AI content before publishing
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Google tells sites to manually factcheck all AI content before publishing
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PPC Land
Google tells sites to manually factcheck all AI content before publishing
Publishers' AI-written titles, meta descriptions, schema and alt text now fall under the same human review step. Does the September spam update connect to it?
New post by PPC Land 🔥
Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
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Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
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PPC Land
Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
Roku households in Mexico can add nine originals now and 17 more shows from October 15, yet no price was published. What does an ad-free library leave buyers?
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Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
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Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
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PPC Land
Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
Publishers in the AdX class keep a $1.72bn overcharge claim, while Inform's $479m video case falls. Project Bernanke and EDA evidence now heads toward a jury.
New post by Search Engine Journal 🔥
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
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Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
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Search Engine Journal
Shopify Now Enrolls Your Store In Every New AI Shopping Channel
One default setting shared eligible Shopify stores' products with Meta on launch day. What auto-enrolment, direct checkout, and the shopper count really mean.
New post by PPC Land 🔥
Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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PPC Land
Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales?
New post by PPC Land 🔥
Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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PPC Land
Websites still face $5,000 wiretap claims after SB 690, IAB paper says
More than 4,000 CIPA lawsuits and tens of thousands of demand letters target site owners. Data sent before a banner click stays open to private suit in 2027.
New post by PPC Land 🔥
52% of professionals delete cold outreach unread, Firmable finds
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52% of professionals delete cold outreach unread, Firmable finds
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PPC Land
52% of professionals delete cold outreach unread, Firmable finds
Another 30% of 1,009 full-time workers skim then discard it, and just 1% almost always reply. What still earns an answer when 61% distrust AI-written pitches?
New post by PPC Land 🔥
Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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PPC Land
Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
Vendor data puts Q2 pet product revenue up 20% with stockout losses down 63%. Can a 50-plus-signal model fix campaigns that only look inefficient on Chewy?
New post by PPC Land 🔥
DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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PPC Land
DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
Brands buying host reads still deal with TWiT directly, while Global's Captivate hosts every show from Q4. Who sells which slot when 2027 budgets get locked?