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Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
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Google Adds Fake Author Warning To Helpful Content Guidance via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Fake Author Warning To Helpful Content Guidance
Google's people-first content guidance now warns site owners against fabricated author profiles, a form of deception its rater guidelines already described.
New post by Search Engine Journal 🔥
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
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OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Founding Member: Make LLMs Write Like An Aircraft Manual
Andrej Karpathy suggests asking LLMs to explain topics in an aerospace writing standard, or to answer with diagrams, HTML pages, or custom explainer videos.
New post by PPC Land 🔥
Google tells sites to manually factcheck all AI content before publishing
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Google tells sites to manually factcheck all AI content before publishing
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PPC Land
Google tells sites to manually factcheck all AI content before publishing
Publishers' AI-written titles, meta descriptions, schema and alt text now fall under the same human review step. Does the September spam update connect to it?
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Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
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Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
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PPC Land
Disney+ Perks in Brazil gains PlayKids with 230 hours of Portuguese content
Roku households in Mexico can add nine originals now and 17 more shows from October 15, yet no price was published. What does an ad-free library leave buyers?
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Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
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Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
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PPC Land
Google loses bid to end $1.5bn Gannett and Daily Mail ad tech suits
Publishers in the AdX class keep a $1.72bn overcharge claim, while Inform's $479m video case falls. Project Bernanke and EDA evidence now heads toward a jury.
New post by Search Engine Journal 🔥
Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
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Shopify Now Enrolls Your Store In Every New AI Shopping Channel via @sejournal, @slobodanmanic
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Search Engine Journal
Shopify Now Enrolls Your Store In Every New AI Shopping Channel
One default setting shared eligible Shopify stores' products with Meta on launch day. What auto-enrolment, direct checkout, and the shopper count really mean.
New post by PPC Land 🔥
Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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PPC Land
Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales?
New post by PPC Land 🔥
Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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PPC Land
Websites still face $5,000 wiretap claims after SB 690, IAB paper says
More than 4,000 CIPA lawsuits and tens of thousands of demand letters target site owners. Data sent before a banner click stays open to private suit in 2027.
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52% of professionals delete cold outreach unread, Firmable finds
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52% of professionals delete cold outreach unread, Firmable finds
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PPC Land
52% of professionals delete cold outreach unread, Firmable finds
Another 30% of 1,009 full-time workers skim then discard it, and just 1% almost always reply. What still earns an answer when 61% distrust AI-written pitches?
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Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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PPC Land
Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
Vendor data puts Q2 pet product revenue up 20% with stockout losses down 63%. Can a 50-plus-signal model fix campaigns that only look inefficient on Chewy?
New post by PPC Land 🔥
DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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PPC Land
DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
Brands buying host reads still deal with TWiT directly, while Global's Captivate hosts every show from Q4. Who sells which slot when 2027 budgets get locked?
New post by PPC Land 🔥
Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
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Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
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PPC Land
Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
Advertisers on Hallmark's linear, streaming and FAST channels get deduplicated reach, 8 days after iSpot's JIC renewal. What does the deal leave undisclosed?
New post by PPC Land 🔥
62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
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62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
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PPC Land
62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
Just 66 of the 1,000 most-visited Chrome origins answered an llms.txt request, a 6.6% rate for publishers weighing AI files. Why do redirects lead the faults?
New post by PPC Land 🔥
AI developers in Japan face web disclosures to train on data without consent
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AI developers in Japan face web disclosures to train on data without consent
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PPC Land
AI developers in Japan face web disclosures to train on data without consent
Draft rules would put each exempt data-sharing deal on one crawlable page naming both parties. Leaks hitting one person, 84% of reports, may get batch filing.
New post by PPC Land 🔥
Discord opens auction-priced ad buying to studios of any size by early 2027
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Discord opens auction-priced ad buying to studios of any size by early 2027
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PPC Land
Discord opens auction-priced ad buying to studios of any size by early 2027
Game marketers get a 15-second rewarded mobile video on an app with 90 million daily users, priced by bids. Which rules behind those prices remain undisclosed?
New post by PPC Land 🔥
Experian's checks on AI shopping agents gain DataDome behavior monitoring
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Experian's checks on AI shopping agents gain DataDome behavior monitoring
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PPC Land
Experian's checks on AI shopping agents gain DataDome behavior monitoring
Merchants get each agent session read in under 2 milliseconds, the vendor claims, with no checkout rebuild. But Fastly took on intent in July - who does what?
New post by PPC Land 🔥
43% of retail media buyers say they underuse in-store media, IAB finds
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43% of retail media buyers say they underuse in-store media, IAB finds
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PPC Land
43% of retail media buyers say they underuse in-store media, IAB finds
Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go.