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Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
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PPC Land
Spanish-language TV ads beat English ones by 24% per viewer, EDO finds
World Cup ads that kept airing after the final drew a 43% stronger response, yet just 19% of 233 debuts did so. Can a search spike stand in for future sales?
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Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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Websites still face $5,000 wiretap claims after SB 690, IAB paper says
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PPC Land
Websites still face $5,000 wiretap claims after SB 690, IAB paper says
More than 4,000 CIPA lawsuits and tens of thousands of demand letters target site owners. Data sent before a banner click stays open to private suit in 2027.
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52% of professionals delete cold outreach unread, Firmable finds
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52% of professionals delete cold outreach unread, Firmable finds
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PPC Land
52% of professionals delete cold outreach unread, Firmable finds
Another 30% of 1,009 full-time workers skim then discard it, and just 1% almost always reply. What still earns an answer when 61% distrust AI-written pitches?
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Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
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PPC Land
Pet brands gain CommerceIQ's AI bid and budget automation on Chewy Ads
Vendor data puts Q2 pet product revenue up 20% with stockout losses down 63%. Can a 50-plus-signal model fix campaigns that only look inefficient on Chewy?
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DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
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PPC Land
DAX US wins dynamic ad sales across TWiT's 13 tech podcasts
Brands buying host reads still deal with TWiT directly, while Global's Captivate hosts every show from Q4. Who sells which slot when 2027 budgets get locked?
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Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
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Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
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PPC Land
Hallmark Media's streaming ads gain iSpot tracking to sales and site visits
Advertisers on Hallmark's linear, streaming and FAST channels get deduplicated reach, 8 days after iSpot's JIC renewal. What does the deal leave undisclosed?
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62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
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62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
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PPC Land
62% of top-1,000 sites with a sitemap fail at least one check, lintlab finds
Just 66 of the 1,000 most-visited Chrome origins answered an llms.txt request, a 6.6% rate for publishers weighing AI files. Why do redirects lead the faults?
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AI developers in Japan face web disclosures to train on data without consent
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AI developers in Japan face web disclosures to train on data without consent
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PPC Land
AI developers in Japan face web disclosures to train on data without consent
Draft rules would put each exempt data-sharing deal on one crawlable page naming both parties. Leaks hitting one person, 84% of reports, may get batch filing.
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Discord opens auction-priced ad buying to studios of any size by early 2027
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Discord opens auction-priced ad buying to studios of any size by early 2027
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PPC Land
Discord opens auction-priced ad buying to studios of any size by early 2027
Game marketers get a 15-second rewarded mobile video on an app with 90 million daily users, priced by bids. Which rules behind those prices remain undisclosed?
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Experian's checks on AI shopping agents gain DataDome behavior monitoring
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Experian's checks on AI shopping agents gain DataDome behavior monitoring
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PPC Land
Experian's checks on AI shopping agents gain DataDome behavior monitoring
Merchants get each agent session read in under 2 milliseconds, the vendor claims, with no checkout rebuild. But Fastly took on intent in July - who does what?
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43% of retail media buyers say they underuse in-store media, IAB finds
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43% of retail media buyers say they underuse in-store media, IAB finds
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PPC Land
43% of retail media buyers say they underuse in-store media, IAB finds
Inventory scale ranks in the top three for 59% of 100 US decision-makers, ahead of measurement and CPM. Who owns the channel may decide where the budgets go.
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Jounce rates 98% of audited Jamloop CTV spend as premium direct
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Jounce rates 98% of audited Jamloop CTV spend as premium direct
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PPC Land
Jounce rates 98% of audited Jamloop CTV spend as premium direct
Advertisers buying across 300+ national networks and 800+ local outlets get log-level data. Unanswered: which partners and months the audit sample covered.
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UK government faces 2-month deadline to answer MPs and peers on AI law
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UK government faces 2-month deadline to answer MPs and peers on AI law
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PPC Land
UK government faces 2-month deadline to answer MPs and peers on AI law
20 recommendations would put due diligence duties on AI developers, not just deployers, and ban emotion inference. Will ministers back a statutory regulator?
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Judge Castel sends Google's $1.72bn ad tech damages claims to a jury
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Judge Castel sends Google's $1.72bn ad tech damages claims to a jury
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PPC Land
Judge Castel sends Google's $1.72bn ad tech damages claims to a jury
Google ad tech damages claims head to trial after Judge Castel denied summary judgment, as Apple quietly widened its iOS 27 blocklist to hundreds of data firms.
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Google shopping ads missing product images on mobile
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Google shopping ads missing product images on mobile
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Search Engine Watch
Google shopping ads missing product images on mobile
Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a test or a bug.
New post by PPC Archives - Search Engine Watch 🔥
Yahoo sponsored results now showing more blue hyperlinks
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Yahoo sponsored results now showing more blue hyperlinks
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Search Engine Watch
Yahoo sponsored results now showing more blue hyperlinks
Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.
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Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
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Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Google Wants AI Content Fact-Checked, Gemini UTM Tags – SEO Pulse
Google adds fact-checking to its AI content guidance, Gemini links show UTM tags, desktop CTR fell in Q2, and a judge dismisses two AI suits.
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ID5 faces Apple's iOS 27 Safari block as CEO says regulators should look
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ID5 faces Apple's iOS 27 Safari block as CEO says regulators should look
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PPC Land
ID5 faces Apple's iOS 27 Safari block as CEO says regulators should look
Apple's remote Safari list can block hundreds of ad tech and data firms with no iOS update. Does Roche's argument about a 30% app commission survive the record?