Keep content working long after launch with a content distribution owner, a repeatable checklist, and a 90-day plan to earn backlinks and AI citations.

Should you optimize for a custom conversion instead of a standard event? It makes sense, but I wouldn't normally recommend it. Here's why...

Trace misleading sale badges and outdated product images to Google's hidden data layer with checks of price history, indexed images, and feed mismatches.

Brands that rank themselves first miss 83% of AI answers using their pages, while spam cycles shrank to 37 days. What do Google's rewritten rules signal next?

Unengaged describes CRM contacts who still receive marketing email but no longer open or click it, a status used to suppress sends and guard sender reputation.

Dormant describes a customer who has stopped buying or engaging for a set period, a CRM status that triggers win-back offers, ad exclusions or data deletion.

Lapsed is the CRM status for a customer who bought before but not within a set window, a cutoff each business, ad platform and regulator draws differently.

Ten parts and 43 sections set duties for data controllers and AI vendors handling personal data, from training to retirement. Will transition periods follow?

DV Rockerbox data puts WeightWatchers' acquisition cost 15.3% below paid search, while DoubleVerify and IAS prepare pilots. What do the early figures leave out?

Restaurant advertisers get a 27% all-channel sales gain and an 8% post-campaign effect on Uber Eats. Will vendor-run tests earn buyers' trust beyond the app?

Exchanges, SSPs and DSPs get reason codes, supply-path analysis and brand safety agents. Pricing, accuracy data and the H1 2027 feature list remain unstated.

Ahrefs’ Constance Tan explains how to turn AI mentions into practical content, outreach, and technical fixes, without treating every citation as a business win.

DoubleVerify and IAS hold roughly three-quarters of verification spend, Weide estimates, yet OpenX is the sole named partner. Will that suffice before 2027?

Large US and UK advertisers would move 28% of budget to the open web, respondents said. Do stated intentions turn into spend once closed-loop tracking exists?

Rejecting cookies left 80.8% of third-party services active, and shared Grok pages sent TikTok a screenshot. Spain's AEPD sought EU review: will regulators act?

GEO, or generative engine optimization, is the practice of shaping content so AI answer engines such as ChatGPT and AI Overviews retrieve, cite or name it.

Domain Authority is Moz's 1-100 score predicting how likely a website is to rank in search, built from link data. How it works, who prices by it, its limits.

DV Rockerbox put WeightWatchers' CPA 15.3% below paid search, a vendor figure aimed at ChatGPT buyers. Which results come with spend, dates and sample sizes?

Nofollow is a link attribute value telling search engines that a link carries no endorsement and should pass no ranking credit. Google now reads it as a hint.

YMYL (Your Money or Your Life) is Google's label for topics where inaccurate pages could harm health, finances, safety or society, and so face stricter checks.