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Prediction markets show no partisan bias in data since 1880, NBER paper finds
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Prediction markets show no partisan bias in data since 1880, NBER paper finds
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PPC Land
Prediction markets show no partisan bias in data since 1880, NBER paper finds
Non-US races were the lone outlier, with markets overrating right-leaning candidates by 1.42 points. What the data shows as Google keeps prediction ads open.
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DoorDash plans loyalty tools for 80,000 restaurants on third-party POS
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DoorDash plans loyalty tools for 80,000 restaurants on third-party POS
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PPC Land
DoorDash plans loyalty tools for 80,000 restaurants on third-party POS
Restaurant loyalty members order 1.8 times as often, DoorDash says, as DashOS merges delivery and dine-in profiles. What data stays blinded and who pays for it?
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MonsterCloud owner faces 3 fraud counts over $8M in secret ransom payments
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MonsterCloud owner faces 3 fraud counts over $8M in secret ransom payments
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PPC Land
MonsterCloud owner faces 3 fraud counts over $8M in secret ransom payments
One client paid about $150,000 in 2023 for a key bought from hackers for $8,200, prosecutors allege. What did the no-ransom pitch hide from victims and banks?
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Search campaigns drop to 41% of Google Ads clicks in Brainlabs data
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Search campaigns drop to 41% of Google Ads clicks in Brainlabs data
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PPC Land
Search campaigns drop to 41% of Google Ads clicks in Brainlabs data
Organic sessions fell 10.5% across 54 Brainlabs clients and AI visits made up only 5% of the loss. Can paid search price a click whose decision it never saw?
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IAS gains ChatGPT Ads safety pilot without access to user conversations
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IAS gains ChatGPT Ads safety pilot without access to user conversations
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PPC Land
IAS gains ChatGPT Ads safety pilot without access to user conversations
OpenAI says DV and IAS test its safeguards in a controlled setting, while an Oct 5 IAS post calls for continuous checks of live dialogue. What can be verified?
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Abbott Elementary reaches 100 episodes in Season 6 on ABC and Hulu
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Abbott Elementary reaches 100 episodes in Season 6 on ABC and Hulu
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PPC Land
Abbott Elementary reaches 100 episodes in Season 6 on ABC and Hulu
Season 6 aired October 7 at 8:30 p.m. on ABC and streamed next day on Hulu. Disney stresses family viewing but cites no ratings. What does that leave buyers?
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Google ties Playground game creation to AI plans for US adults 18+
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Google ties Playground game creation to AI plans for US adults 18+
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PPC Land
Google ties Playground game creation to AI plans for US adults 18+
Prompt-built games publish to a public gallery, and a Unity Spark 3D tie-in sits in testing with no beta date. What can free accounts build, if anything at all?
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Meta blocks new US political ads for 8 days before the midterm vote
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Meta blocks new US political ads for 8 days before the midterm vote
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PPC Land
Meta blocks new US political ads for 8 days before the midterm vote
Ads must be authorized by October 13 and serve an impression before October 27 to run. What happens to edits, issue ads and the hours after the polls close?
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Brands can block YouTube ads beside AI slop under new IAS tool
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Brands can block YouTube ads beside AI slop under new IAS tool
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PPC Land
Brands can block YouTube ads beside AI slop under new IAS tool
YouTube buyers using IAS get exclusions refreshed daily, built on YouTube Data API signals Google does not review. Which platforms follow, and are Shorts in?
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Olyzon's AI agents now shift CTV budgets across 4 DSPs in live buys
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Olyzon's AI agents now shift CTV budgets across 4 DSPs in live buys
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PPC Land
Olyzon's AI agents now shift CTV budgets across 4 DSPs in live buys
Buyers keep seats at Trade Desk, Amazon DSP, DV360 and Yahoo DSP while caps and audit logs bound each agent. What do the partner lists and missing figures show?
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Meta's Muse draws 4 of 6 shopping picks from 2 websites, Profound finds
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Meta's Muse draws 4 of 6 shopping picks from 2 websites, Profound finds
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PPC Land
Meta's Muse draws 4 of 6 shopping picks from 2 websites, Profound finds
Catalog of 60 products from 30 merchants yields just 2 of Muse's 6 picks in a 50-prompt test. Can retailers even see the agent when it lands on their pages?
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Yext's multiplayer Scout agents go live for staff while customers wait
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Yext's multiplayer Scout agents go live for staff while customers wait
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PPC Land
Yext's multiplayer Scout agents go live for staff while customers wait
Marketing teams, franchisees and partners would direct the same Scout agents from shared data. Does shared context close the 37% EBIT gap Yext itself cites?
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Snap claims 19.3% higher iROAS than social in new budget campaign
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Snap claims 19.3% higher iROAS than social in new budget campaign
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PPC Land
Snap claims 19.3% higher iROAS than social in new budget campaign
Nearly one billion users and a Measured study anchor Snapchat's September 30 pitch to media planners, but its footnote cites 12.9%. Which figure covers what?
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Neal Mohan bets YouTube's future on brand deals and 35-country affiliates
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Neal Mohan bets YouTube's future on brand deals and 35-country affiliates
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PPC Land
Neal Mohan bets YouTube's future on brand deals and 35-country affiliates
MKBHD, Paddy Galloway and Jenny Hoyos weighed video tests, dynamic thumbnails and Ask YouTube on camera. Will the tools flatten what makes a channel distinct?
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Pinterest says 1 in 2 European users keep shopping after Christmas
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Pinterest says 1 in 2 European users keep shopping after Christmas
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PPC Land
Pinterest says 1 in 2 European users keep shopping after Christmas
TUI reached 41% more people with Premiere Spotlight in its German Q5 push, per Pinterest's guide. Its 9 footnotes are hidden, so what do the figures prove?
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Amazon DSP advertisers in 9 countries get brand penetration maps without AMC
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Amazon DSP advertisers in 9 countries get brand penetration maps without AMC
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PPC Land
Amazon DSP advertisers in 9 countries get brand penetration maps without AMC
Pre-built indices built from tracked ASINs refresh weekly and reach self-service buyers and tech providers via API. What do they show, and what stays hidden?
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