Ad recall is the share of people who remember seeing an advertisement after exposure, measured by surveys and the most widely used metric in brand lift studies.

October 2 ruling puts the fine at €8.5m, not the €8.6m in the press release, and caps it at €20m using Xandr's turnover. What else did the 54-page text find?

Use your first 30 days as a growth leader to assess where B2B buyers lose trust and reshape marketing channels around how they research and buy.

The one-stop-shop is the GDPR rule that makes the regulator where a company has its main EU establishment the lead authority for its cross-border data cases.

A bid request is the message an ad exchange sends to buyers offering one ad impression for auction, describing the placement, device, user and auction rules.

Three stretches with no recorded step add up to 1,702 days, 69% of the Grindr data case, and the decision never explains them. Why does GDPR enforcement drag?

Meta says the "See Details" CTA is more effective than "Learn More." But what about the other CTA button options?

Competitor complaints and cancellation searches reveal high-intent PPC leads you can convert with offers and landing pages that ease the switch.

A TC String is the encoded record of a user's consent and legitimate interest choices that IAB Europe's TCF passes to ad tech vendors under EU privacy rules.

An omnichannel DSP is a demand-side platform that buys display, video, CTV, audio, mobile and out-of-home ads from one seat, budget and set of audience data.

Verified purchase is a review label showing that the reviewer bought the item through the platform hosting the review, at a price open to most of its shoppers.

A product detail page (PDP) is the web page for a single item, holding its title, images, price, reviews and buy button, and where most retail ad clicks land.

Private marketplace (PMP): an invitation-only programmatic auction in which a publisher offers chosen buyers its inventory through deal IDs and price floors.

Amazon Vine is Amazon's invitation-only programme that gives free products to selected reviewers. How it works, what sellers pay and why regulators watch it.

Penetration rate is the share of a defined population, usually people or households, that owns, uses or buys a product, brand or service within a set period.

Advertiser verification is a platform check confirming who an advertiser is, where it operates and who pays, before or while ads run on Google, Meta and others.

Brand verification is a platform check confirming that an advertiser or sender owns the brand name, logo or trademark it displays before the platform shows it.

Value exchange is the trade in which people give attention, personal data or consent for free content, services or rewards, the bargain behind ad-funded media.

Hyper-personalization tailors ads and offers to one person in real time, using live behavioural and contextual data and AI to predict and write each message.

AI Studio is Google's free web tool for testing Gemini models, getting API keys and building apps; Meta also used the same name for its AI character builder.