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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
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Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
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PPC Land
Taylor Swift's Patient Zero loses 45% of YouTube views in its second week
Global views fell from 24.8M to 13.7M as a 49-week-old country song retook the US No. 1. Official videos drew a median 64% of song views - where was the rest?
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Apple to sell nine LG and Schneider smart home devices with no extra app
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Apple to sell nine LG and Schneider smart home devices with no extra app
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PPC Land
Apple to sell nine LG and Schneider smart home devices with no extra app
Camera video sits end-to-end encrypted in iCloud+ for 10 days, with prices from $39.95 to $399.95. The EU gets none of it - so where does that leave HomeView?
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Apple's $149 HomePod mini 2 ships on October 30 without Siri AI
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Apple's $149 HomePod mini 2 ships on October 30 without Siri AI
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PPC Land
Apple's $149 HomePod mini 2 ships on October 30 without Siri AI
Siri AI reaches the speaker only in a later update, in English, in eight countries, while pre-orders span 25-plus markets. What do the others actually get?
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Samsung smart glasses weigh 41g in leak, down from a reported 50g
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Samsung smart glasses weigh 41g in leak, down from a reported 50g
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PPC Land
Samsung smart glasses weigh 41g in leak, down from a reported 50g
Gentle Monster and Warby Parker frames come in 26 versions, with US sales set for November. Pricing is still absent, and Samsung has not confirmed the specs.
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Bing shows sites the AI search queries where rivals get cited and they don't
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Bing shows sites the AI search queries where rivals get cited and they don't
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PPC Land
Bing shows sites the AI search queries where rivals get cited and they don't
Opportunity queries list grounding queries where other sites are cited and a site is not, in ranges. Small sites may not see the beta. How reliable is the data?
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Google claims 20% Demand Gen conversion uplift from tag gateway setups
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Google claims 20% Demand Gen conversion uplift from tag gateway setups
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PPC Land
Google claims 20% Demand Gen conversion uplift from tag gateway setups
Insurer The Zebra logged 16% more conversions in Google's October Demand Gen Drop. Enhanced conversions for DV360 and Analytics are now listed as coming soon.
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Gemini app tasks mode works while users are away, for $19.99 and up
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Gemini app tasks mode works while users are away, for $19.99 and up
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PPC Land
Gemini app tasks mode works while users are away, for $19.99 and up
Argon, Google's newest model, joins Antigravity coding on Mac and 40-plus apps such as Shopify for Pro and Ultra users. Free-tier access and limits go unstated.
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Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern
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Google Adds Experimental Soft Navigation Metrics To CrUX via @sejournal, @MattGSouthern
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Search Engine Journal
Google Adds Experimental Soft Navigation Metrics To CrUX
Experimental Core Web Vitals that count in-app page changes are now in the Chrome UX Report, with Search Console set to follow.
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Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern
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Bing Webmaster Tools Sorts AI Search Queries Into Topics via @sejournal, @MattGSouthern
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Search Engine Journal
Bing Webmaster Tools Sorts AI Search Queries Into Topics
Bing's AI Performance report adds a view that sorts cited queries into topics and lists queries where other sites are cited but your site isn't.
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Meta says its GEM ads model lifted conversions 18.9% across its apps
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Meta says its GEM ads model lifted conversions 18.9% across its apps
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PPC Land
Meta says its GEM ads model lifted conversions 18.9% across its apps
Click-through rates rose 12% as Meta folded ad prediction for every surface into one model trained on thousands of GPUs. What can advertisers actually check?
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Google podcast hosts can't name the PDF crawl limit it documents as 64MB
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Google podcast hosts can't name the PDF crawl limit it documents as 64MB
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PPC Land
Google podcast hosts can't name the PDF crawl limit it documents as 64MB
Converted PDFs rank like HTML pages in AI Overviews, Martin Splitt and John Mueller say, yet get refetched rarely. Why a new filename may beat an edited file.
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ADOTAT: ID5 stays on Safari blocklist as Trade Desk gets 13-day fix
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ADOTAT: ID5 stays on Safari blocklist as Trade Desk gets 13-day fix
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PPC Land
ADOTAT: ID5 stays on Safari blocklist as Trade Desk gets 13-day fix
Lattin quotes ID5 docs telling partners to always send IP address and user agent. Apple has not named its reason. Can consent hold up against Safari's rules?
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Game: What a strategist actually does between kickoff and the deck
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Game: What a strategist actually does between kickoff and the deck
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PPC Land
Game: What a strategist actually does between kickoff and the deck
Sixteen terms, four groups of four. A standard Thursday grid that runs from page markup to planning theory, with one group that is easier to see than to name.
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Disney pays $20m for Character.ai's IP and $180m for its staff
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Disney pays $20m for Character.ai's IP and $180m for its staff
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PPC Land
Disney pays $20m for Character.ai's IP and $180m for its staff
Disney will pay $20m for Character.ai's IP and about $180m to its staff as the app heads for wind-down, while Google, Meta and Apple reprice AI for their users.
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Apple developer terms let one subscriber buy app seats for a group
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Apple developer terms let one subscriber buy app seats for a group
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PPC Land
Apple developer terms let one subscriber buy app seats for a group
Group Purchases, Apple Business volume seats and new limits on customer tax data now sit in Schedules 2 and 3. What does the short changelog leave unexplained?
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IAB Tech Lab says Apple can block ad vendors remotely with no appeal
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IAB Tech Lab says Apple can block ad vendors remotely with no appeal
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PPC Land
IAB Tech Lab says Apple can block ad vendors remotely with no appeal
Rowena Lam's October 13 essay tells publishers to move bidding and identity to the edge, citing no speed or privacy data. How much does the record support?