New controls in Google Ads let marketers categorize channel groupings by priority and better control how budget is allocated

Coalition cites 2.1 million US accounts declared under 18 and wants opt-outs honored by any buyer. Will states seek a privacy ombudsman before November 24?

Low priority channels get a daily cap set as a share of average budget, from October 15. Display Expansion on Search ends in February 2027. What will it shift?

SpringServe stays exclusive CTV video ad server in three regions; H/L runs the first agentic Home Screen buy for Toyota dealers. What does the agent automate?

Google's new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.

Learn what ChatGPT ads look like, how they work, how much they cost, and get expert insight to see if they're a good option for your business.

An AI influencer is a computer-generated persona that posts, gathers followers and endorses brands on social media like a human creator, yet no person exists.

Short-form video is brief, usually vertical video served in swipeable feeds such as TikTok, Reels, Shorts and Spotlight, now a core ad format for advertisers.

A walled garden is a closed ad platform, such as Google, Meta or Amazon, that keeps its users' data, its inventory and its measurement inside its own systems.

Preferred programmatic partner: the ad tech firm, usually an SSP, that a media owner or agency names as its main programmatic route, often without exclusivity.

A creative agent is AI software that builds, adapts, previews or serves ad creative on request, a role formalised in the Ad Context Protocol since late 2025.

Google Ads now lets advertisers rank channels and cap Display and partner spend by percentage, as 40 attorneys general set terms for Character.ai's user data.

Coywolf Pack makes EmDash more powerful, aids WordPress migration, and adds SEO tools supporting search engine discovery and indexing.

Discover how Google Ads conversion tracking errors, duplicate conversions and static values can inflate ROAS, and how to audit your settings to get a more accurate picture of campaign performance.

Prepare for a potential Panda-style Google update by tackling scaled AI content and fake authors that could put your entire site's rankings at risk.

Learn the best times to buy. Our new When to Buy Guide uses Google Search and discount data to show when holiday deals peak.

Universal Cart helps make holiday shopping easier. It’s now available in the U.S. across Search and the Gemini app.

Sixteen terms, four groups of four. Friday's grid is the hard one: it leans on the plumbing under the platforms, and one group rewards a groan.

Search Ads 360 is Google's enterprise tool for managing paid search across Google Ads, Microsoft Advertising and other engines, with shared bids and reporting.

The Google Display Network is the set of more than 2 million websites, apps and videos outside search where Google Ads places display ads via AdSense and AdMob.