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Purple Lotus wins appeal over 10mg THC gummy sold as anxiety relief
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Purple Lotus wins appeal over 10mg THC gummy sold as anxiety relief
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PPC Land
Purple Lotus wins appeal over 10mg THC gummy sold as anxiety relief
Salesperson advice that a THC gummy would calm anxiety without a high was not fraud, judges ruled Oct 13. Where does a bad sales claim stop being deception?
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AdXact DSP gains programmatic access to VIOOH's outdoor screens
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AdXact DSP gains programmatic access to VIOOH's outdoor screens
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PPC Land
AdXact DSP gains programmatic access to VIOOH's outdoor screens
Integration is live across the US, EMEA, Latin America and airports, yet no screen counts, fees or deal terms were disclosed. What does one more DSP really add?
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Freecash passes $500m in user payouts as Almedia nears $1bn run rate
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Freecash passes $500m in user payouts as Almedia nears $1bn run rate
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PPC Land
Freecash passes $500m in user payouts as Almedia nears $1bn run rate
Almedia puts 2025 revenue at $330m and says 9 million people earn on Freecash monthly. Left undefined: which period the run rate annualizes, and if it is gross.
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Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
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Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
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PPC Land
Meta's Muse gains a 33% share of AI browser traffic in 9 days, DataDome finds
Muse's 29.1 million requests in 12 days came 99.3% from Cloudflare and Fastly, not homes. Can bot rules built on ISP signals catch an agent that hides its name?
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Universal Versand faces EU ruling on algorithm that blocks pay-later options
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Universal Versand faces EU ruling on algorithm that blocks pay-later options
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PPC Land
Universal Versand faces EU ruling on algorithm that blocks pay-later options
Refusing invoice or instalment payment on a credit score alone can count as an Article 22 decision. The EU Court now decides how much retailers must prove.
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Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
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Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
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PPC Land
Out-of-home turns a profit for 89% of brands that buy it, Keen data shows
Brands with over $1bn in revenue use OOH at 58%, against 10% below $50m. Digital adoption reached 3.4%, but returns vary widely. Why is the spread so wide?
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Thrad commits $1m in ad spend to AI chat apps testing in-chat ads
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Thrad commits $1m in ad spend to AI chat apps testing in-chat ads
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PPC Land
Thrad commits $1m in ad spend to AI chat apps testing in-chat ads
Consumer AI apps can apply on a rolling basis for advertiser spend routed through Thrad's DSP, double the $500,000 of round one. What do the terms leave out?
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Copyleaks Content Guard flags AI text in WordPress drafts before publication
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Copyleaks Content Guard flags AI text in WordPress drafts before publication
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PPC Land
Copyleaks Content Guard flags AI text in WordPress drafts before publication
Scans start when a post enters Pending status, with a per-post AI score for editors. Copyleaks names no plugin price, and its 99% accuracy claim is unaudited.
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YouTube's creator boost lift claim rises to 30% from 20% on the same data
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YouTube's creator boost lift claim rises to 30% from 20% on the same data
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PPC Land
YouTube's creator boost lift claim rises to 30% from 20% on the same data
Google data for January 2025 to January 2026 backed a 20% figure in May. New Build & Boost playbook also cites 99% incremental reach - so what changed since?
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Google's Universal Cart reaches US Search and Gemini, but not YouTube
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Google's Universal Cart reaches US Search and Gemini, but not YouTube
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PPC Land
Google's Universal Cart reaches US Search and Gemini, but not YouTube
Nike, Sephora, Target and Walmart join at launch, yet YouTube and Gmail, promised in May, are missing. What merchants pay and how carts rank stays undisclosed.
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How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC via @sejournal, @navahf
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How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC via @sejournal, @navahf
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Search Engine Journal
How Do I Measure And Attribute When Clicks Only Tell Part Of The Story? – Ask A PPC
Measure PPC value when AI journeys hide clicks using conversion tracking, impression trends, and CRM data to check platform claims against business outcomes.
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Meta named a future that never came. Amazon Ads Agent names one that exists
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Meta named a future that never came. Amazon Ads Agent names one that exists
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PPC Land
Meta named a future that never came. Amazon Ads Agent names one that exists
Facebook's 2021 rename to Meta backed a metaverse that lost over $70bn. Amazon's Ads Agent rename backs software already live, so the real test is its fees.
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Data Act blocks rivals from using device data for rival products, study finds
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Data Act blocks rivals from using device data for rival products, study finds
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PPC Land
Data Act blocks rivals from using device data for rival products, study finds
Third parties get no IoT data access claim of their own and must negotiate with the device maker, Hanns Ullrich argues. Can the users' consent veto fix that?
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Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
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Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
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PPC Land
Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
Q3 revenue rose 17% to $23.8m and gross profit 30% as creator splits shifted. Does the new floor leave room for the midterm political ad wave expected in Q4?
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Character.ai wage order drops $61,000 severance for an ex-employee
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Character.ai wage order drops $61,000 severance for an ex-employee
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PPC Land
Character.ai wage order drops $61,000 severance for an ex-employee
Line items for the 18 remaining staff add up to $1.3m, not the $1,361,000 total printed. Objections are due October 30, so what can change at the final hearing?
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Character.ai wins interim order to keep its $59m cash system running
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Character.ai wins interim order to keep its $59m cash system running
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PPC Land
Character.ai wins interim order to keep its $59m cash system running
Prepetition card bills capped at $10,000 and objections due October 30, as advertising money keeps landing in the same SVB account ahead of a Nov 17 ruling.
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Meta will turn on product browsing in existing ads on October 28
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Meta will turn on product browsing in existing ads on October 28
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PPC Land
Meta will turn on product browsing in existing ads on October 28
Taps on running Facebook and Instagram ads may open in-app product pages, backed by Meta's own test of 117,700 advertisers. What does its 3% figure leave out?
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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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PPC Land
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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PPC Land
Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?