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Meta named a future that never came. Amazon Ads Agent names one that exists
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Meta named a future that never came. Amazon Ads Agent names one that exists
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PPC Land
Meta named a future that never came. Amazon Ads Agent names one that exists
Facebook's 2021 rename to Meta backed a metaverse that lost over $70bn. Amazon's Ads Agent rename backs software already live, so the real test is its fees.
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Data Act blocks rivals from using device data for rival products, study finds
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Data Act blocks rivals from using device data for rival products, study finds
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PPC Land
Data Act blocks rivals from using device data for rival products, study finds
Third parties get no IoT data access claim of their own and must negotiate with the device maker, Hanns Ullrich argues. Can the users' consent veto fix that?
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Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
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Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
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PPC Land
Audioboom lifts 2026 EBITDA forecast to at least $7.7m after record Q3
Q3 revenue rose 17% to $23.8m and gross profit 30% as creator splits shifted. Does the new floor leave room for the midterm political ad wave expected in Q4?
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Character.ai wage order drops $61,000 severance for an ex-employee
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Character.ai wage order drops $61,000 severance for an ex-employee
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PPC Land
Character.ai wage order drops $61,000 severance for an ex-employee
Line items for the 18 remaining staff add up to $1.3m, not the $1,361,000 total printed. Objections are due October 30, so what can change at the final hearing?
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Character.ai wins interim order to keep its $59m cash system running
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Character.ai wins interim order to keep its $59m cash system running
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PPC Land
Character.ai wins interim order to keep its $59m cash system running
Prepetition card bills capped at $10,000 and objections due October 30, as advertising money keeps landing in the same SVB account ahead of a Nov 17 ruling.
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Meta will turn on product browsing in existing ads on October 28
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Meta will turn on product browsing in existing ads on October 28
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PPC Land
Meta will turn on product browsing in existing ads on October 28
Taps on running Facebook and Instagram ads may open in-app product pages, backed by Meta's own test of 117,700 advertisers. What does its 3% figure leave out?
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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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PPC Land
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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PPC Land
Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?
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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
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PPC Land
ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?
New post by Search Engine Journal 🔥
Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
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Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Universal Cart Is Live: How Carts Get To Your Store
Universal Cart is rolling out in the U.S. across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.
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ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
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ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
New post by Moz 🔥
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
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Operationalizing AI: Proven Workflows That Generate Measurable Revenue
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Moz
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
New post by PPC Land 🔥
Google's Universal Cart reaches US shoppers as Meta flips browsing on
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Google's Universal Cart reaches US shoppers as Meta flips browsing on
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PPC Land
Google's Universal Cart reaches US shoppers as Meta flips browsing on
Google's Universal Cart went live in US Search and Gemini, while Meta set in-app product browsing to switch on by default in existing ads on October 28, 2026.
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Bing adds white arrows to sitelinks in ads
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Bing adds white arrows to sitelinks in ads
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Search Engine Watch
Bing adds white arrows to sitelinks in ads
Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent run of sitelink design experiments.
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Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
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Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
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Search Engine Journal
Google Takes Applications For A UGC Pipeline Separate From Crawling
Approved forums and social platforms can send content and interaction signals through a separate pipeline. Here's who can apply and how it compares to crawling.
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes
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Search Engine Journal
It’s Possible Your Migration Issues May Be Due To Site Quality
Why would a site that ranked fine suddenly fail Google’s quality bar after moving domains? Here’s what I found and what I can’t yet prove.
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AdSense drops TCF error report as consent errors move to Policy center
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AdSense drops TCF error report as consent errors move to Policy center
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PPC Land
AdSense drops TCF error report as consent errors move to Policy center
Consent string errors from EEA, UK and Swiss ad requests now sit under Regulatory issue. Will error codes and seven-day counts survive the Policy center move?
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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PPC Land
Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
Tracking subdomains whose IPv4 address shares under 16 leading bits with the main site lose cookie life. Does moving tracking to a path on the site fix it?
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Meta's new terms let it crawl business websites to train AI from Oct 30
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Meta's new terms let it crawl business websites to train AI from Oct 30
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PPC Land
Meta's new terms let it crawl business websites to train AI from Oct 30
Clause covers sites tied to any Facebook or Instagram business account and adds AI training rights. Meta says it is about product data. Does the text agree?