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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
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PPC Land
OpenX data puts supply-side targeting at 37% of spend, up from 11% in 2023
Eight buy-side interviews and three years of US transactions back the vendor's claim. CTV use grew 500%, but how much of it comes from OpenX's own products?
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
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PPC Land
Black Friday searches drop 36% in UK since 2019, Marketing Signals finds
Deal-term searches fell 40% and retailer sale queries 68% across 19 UK terms. Is a festive ad budget built on one weekend chasing demand that has now moved?
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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
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ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
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PPC Land
ECN office screens earn 3.4x the attention of comparable DOOH, Lumen finds
Study of 603 office workers in the UK, France and Germany puts the gap at 8.3x against transport screens. What does the 44% recall lift rest on, and who paid?
New post by Search Engine Journal 🔥
Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
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Google’s Universal Cart Is Live: How Carts Get To Your Store via @sejournal, @MattGSouthern
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Search Engine Journal
Google’s Universal Cart Is Live: How Carts Get To Your Store
Universal Cart is rolling out in the U.S. across Search and the Gemini app, with checkout inside the cart or a one-way handoff to the store's own site.
New post by Search Engine Journal 🔥
ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
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ChatGPT Traffic Drop Appears To Be A Tracking Problem via @sejournal, @MattGSouthern
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Search Engine Journal
ChatGPT Traffic Drop Appears To Be A Tracking Problem
ChatGPT-attributed traffic fell sharply in several analytics datasets this month, and analysts tie the drop to ChatGPT links that open without tracking tags.
New post by Moz 🔥
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
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Operationalizing AI: Proven Workflows That Generate Measurable Revenue
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Moz
Operationalizing AI: Proven Workflows That Generate Measurable Revenue
New post by PPC Land 🔥
Google's Universal Cart reaches US shoppers as Meta flips browsing on
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Google's Universal Cart reaches US shoppers as Meta flips browsing on
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PPC Land
Google's Universal Cart reaches US shoppers as Meta flips browsing on
Google's Universal Cart went live in US Search and Gemini, while Meta set in-app product browsing to switch on by default in existing ads on October 28, 2026.
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Bing adds white arrows to sitelinks in ads
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Bing adds white arrows to sitelinks in ads
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Search Engine Watch
Bing adds white arrows to sitelinks in ads
Bing is testing a new sitelink design with a white arrow beside each link on ads, part of a recent run of sitelink design experiments.
New post by Search Engine Journal 🔥
Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
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Google Takes Applications For A UGC Pipeline Separate From Crawling via @sejournal, @MattGSouthern
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Search Engine Journal
Google Takes Applications For A UGC Pipeline Separate From Crawling
Approved forums and social platforms can send content and interaction signals through a separate pipeline. Here's who can apply and how it compares to crawling.
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes
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It’s Possible Your Migration Issues May Be Due To Site Quality via @sejournal, @marie_haynes
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Search Engine Journal
It’s Possible Your Migration Issues May Be Due To Site Quality
Why would a site that ranked fine suddenly fail Google’s quality bar after moving domains? Here’s what I found and what I can’t yet prove.
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AdSense drops TCF error report as consent errors move to Policy center
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AdSense drops TCF error report as consent errors move to Policy center
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PPC Land
AdSense drops TCF error report as consent errors move to Policy center
Consent string errors from EEA, UK and Swiss ad requests now sit under Regulatory issue. Will error codes and seven-day counts survive the Policy center move?
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
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PPC Land
Safari cuts server-set cookies to 7 days on cloaked tracking subdomains
Tracking subdomains whose IPv4 address shares under 16 leading bits with the main site lose cookie life. Does moving tracking to a path on the site fix it?
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Meta's new terms let it crawl business websites to train AI from Oct 30
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Meta's new terms let it crawl business websites to train AI from Oct 30
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PPC Land
Meta's new terms let it crawl business websites to train AI from Oct 30
Clause covers sites tied to any Facebook or Instagram business account and adds AI training rights. Meta says it is about product data. Does the text agree?
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Meta sells brands 3 to 24 hour ad windows that shut out category rivals
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Meta sells brands 3 to 24 hour ad windows that shut out category rivals
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PPC Land
Meta sells brands 3 to 24 hour ad windows that shut out category rivals
Ads Super Burst test flights reached a median 34 million people, Meta says, about 14% of US adults online. The research behind those lift claims is unpublished.
New post by PPC Land 🔥
Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
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Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
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PPC Land
Singapore's Lacuna gains TCF vendor ID 1648 for European consent signals
Vendor ID 1648 lets publisher consent tools name Lacuna's ad exchange in EU consent strings. What the listing proves about compliance, and what it does not.
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
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16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
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PPC Land
16% grant AI data access reluctantly, 7% willingly, Usercentrics finds
Germany's reluctant-yes rate hits 24%, more than double the UK and US, in an 11,000-person survey. Can a consent rate still be read as a real measure of trust?
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
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TikTok gatekeeper appeal should be dismissed, EU court adviser says
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PPC Land
TikTok gatekeeper appeal should be dismissed, EU court adviser says
Advocate General Biondi says the Commission owed ByteDance no second hearing inside the DMA's 45-working-day window. Will judges follow in the first DMA appeal?
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Character.ai faces creditors under oath on November 19, a day before bids
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Character.ai faces creditors under oath on November 19, a day before bids
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PPC Land
Character.ai faces creditors under oath on November 19, a day before bids
No deadline yet for claims against the chatbot maker, so ad partners and states owed money wait, while a Jan 19 cutoff already applies to fraud-type claims.