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AI licensing fees may bypass creators, University of Amsterdam paper argues
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AI licensing fees may bypass creators, University of Amsterdam paper argues
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PPC Land
AI licensing fees may bypass creators, University of Amsterdam paper argues
Article 4 licensing pays rightsholders, not necessarily authors. A 15-page IViR paper tests AI levies and residual rights under the UN covenant: who gets paid?
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Google drops ad vendor it listed since 2020 after 45-device spyware attack
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Google drops ad vendor it listed since 2020 after 45-device spyware attack
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PPC Land
Google drops ad vendor it listed since 2020 after 45-device spyware attack
Discover-Tech bid on 3.77bn impressions in four months, reaching almost 200,000 apps and sites. The report asks how a spyware partner stayed certified so long.
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Apple and Meta team up to run Meta's 816B Muse model on two Mac Studios
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Apple and Meta team up to run Meta's 816B Muse model on two Mac Studios
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PPC Land
Apple and Meta team up to run Meta's 816B Muse model on two Mac Studios
Meta sees no user prompts when two 512GB Mac Studios run the model locally. Does the truce after the 2021 tracking fight reach Siri or Apple Intelligence next?
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TripleLift wins first US deal to sell Uber audiences outside Uber's apps
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TripleLift wins first US deal to sell Uber audiences outside Uber's apps
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PPC Land
TripleLift wins first US deal to sell Uber audiences outside Uber's apps
Uber ride and Eats signals now reach display, native and video buyers via private marketplace deals. CTV, pricing and how results get measured go unstated.
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Global streamers push TV into M&A from Sky-ITV to RTL, Rakuten TV exec says
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Global streamers push TV into M&A from Sky-ITV to RTL, Rakuten TV exec says
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PPC Land
Global streamers push TV into M&A from Sky-ITV to RTL, Rakuten TV exec says
Holding companies are buying data software to build curated marketplaces, Stuart Keith says, leaving publishers to match first-party data. Who gets the spend?
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Nectar indexes 6,728 Amazon audience segments to steer search bids
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Nectar indexes 6,728 Amazon audience segments to steer search bids
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PPC Land
Nectar indexes 6,728 Amazon audience segments to steer search bids
Bid boosts in Sponsored Products and Sponsored Brands target repeat buyers and suppress one-time shoppers. What does one test cutting CPC by a third prove?
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Amazon Ads' ₹15,000 starter budget falls short of its ₹500-a-day advice
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Amazon Ads' ₹15,000 starter budget falls short of its ₹500-a-day advice
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PPC Land
Amazon Ads' ₹15,000 starter budget falls short of its ₹500-a-day advice
At ₹500 a day, 45 to 60 days costs ₹22,500 to ₹30,000, not ₹15,000. What new Indian sellers are told, and why ₹26,000 in ad credits depends on further spend.
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YouTube Music labels songs made primarily with generative AI
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YouTube Music labels songs made primarily with generative AI
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PPC Land
YouTube Music labels songs made primarily with generative AI
Tracks where AI wrote both composition and vocals now carry a player-page label for listeners. YouTube gives no accuracy rate or date for its main app rollout.
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Google says URL keywords become irrelevant once a page has content
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Google says URL keywords become irrelevant once a page has content
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PPC Land
Google says URL keywords become irrelevant once a page has content
Emoji are barred from domain names but allowed in URL paths, Gary Illyes and Cherry Prommawin say. Where the video and Google's own URL documentation part ways.
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Yandex.Cloud bot traffic drops 40% as gambling bots move to other hosts
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Yandex.Cloud bot traffic drops 40% as gambling bots move to other hosts
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PPC Land
Yandex.Cloud bot traffic drops 40% as gambling bots move to other hosts
Identical JA4 fingerprints resurfaced on Selectel and Radist, keeping bots on one gambling account running. Why do network blocks fail when workloads move?
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FTC sends $9.8 million to 65,022 Walmart wire transfer scam victims
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FTC sends $9.8 million to 65,022 Walmart wire transfer scam victims
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PPC Land
FTC sends $9.8 million to 65,022 Walmart wire transfer scam victims
Recipients have 90 days to cash checks drawn from Walmart's $10 million June 2025 settlement. What did the FTC say the retailer failed to do on money transfers?
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Salesforce's Hunter agent gets Demandbase intent data with no extra contract
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Salesforce's Hunter agent gets Demandbase intent data with no extra contract
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PPC Land
Salesforce's Hunter agent gets Demandbase intent data with no extra contract
Sales Cloud teams get buying group, intent and engagement signals inside Hunter's pilot. No price, GA date or data limits are given. What does the deal cover?