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PPC Land starts Marketing Is Calling, a daily 10-minute ad tech podcast
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PPC Land starts Marketing Is Calling, a daily 10-minute ad tech podcast
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PPC Land
PPC Land starts Marketing Is Calling, a daily 10-minute ad tech podcast
Each episode reads the Landline newsletter aloud on Spotify and YouTube. The site also now files stories in five sections. What sits where, and how to listen?
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Google feeds rank trackers swapped results on 8% of pages, Nozzle finds
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Google feeds rank trackers swapped results on 8% of pages, Nozzle finds
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PPC Land
Google feeds rank trackers swapped results on 8% of pages, Nozzle finds
Tracked sites vanished from the top 10 on 58.6% of poisoned pages, a hit to every agency ranking report. Can vendors filter it out, or is the data now broken?
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B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell
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B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar] via @sejournal, @hethr_campbell
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Search Engine Journal
B2B Lead Generation: How To Choose Your 2027 Marketing Channels [Webinar]
Choose your next B2B lead generation channel, plan a test budget and measure results. Join CallRail and Matter Made on October 29 at 2 p.m. ET. Register now.
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Meta Drops Training From Its Crawl Clause And Keeps The Crawl via @sejournal, @MattGSouthern
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Meta Drops Training From Its Crawl Clause And Keeps The Crawl via @sejournal, @MattGSouthern
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Search Engine Journal
Meta Drops Training From Its Crawl Clause And Keeps The Crawl
Meta removed training from the crawling clause in its upcoming Commercial Terms. The permission to crawl sites tied to business users is still in place.
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WhatsApp help pages hid 102 AI orders, one barring regulator referrals
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WhatsApp help pages hid 102 AI orders, one barring regulator referrals
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PPC Land
WhatsApp help pages hid 102 AI orders, one barring regulator referrals
Text on 80 of 545 WhatsApp help pages told a support bot to skip regulators and GDPR. WhatsApp blames a bug. How long were the orders live, and who read them?
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Cloud providers lose switching fees in January 2027, ACM guidance says
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Cloud providers lose switching fees in January 2027, ACM guidance says
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PPC Land
Cloud providers lose switching fees in January 2027, ACM guidance says
Draft runs 52 pages with a 28-question contract checklist for cloud providers; comments close on November 6. Which parallel-use fees survive the 2027 cutoff?
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StackAdapt survey: 42% say silos waste over a fifth of programmatic budget
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StackAdapt survey: 42% say silos waste over a fifth of programmatic budget
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PPC Land
StackAdapt survey: 42% say silos waste over a fifth of programmatic budget
Only 7% of 885 marketers run fully unified measurement, and 10% almost always run omnichannel. Why has reported growth cooled as capabilities keep piling up?
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ChatGPT drops to 74.5% of marketers as Claude climbs to 72.3%, Basis finds
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ChatGPT drops to 74.5% of marketers as Claude climbs to 72.3%, Basis finds
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PPC Land
ChatGPT drops to 74.5% of marketers as Claude climbs to 72.3%, Basis finds
Only 6.5% of 184 surveyed marketers measure AI returns against benchmarks, yet 51.1% now run agents. What happens when automation outruns the proof it works?
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Trade Desk claims 41% higher ROAS for retail data, without a sample size
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Trade Desk claims 41% higher ROAS for retail data, without a sample size
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PPC Land
Trade Desk claims 41% higher ROAS for retail data, without a sample size
APAC campaigns using retail data saw 125% higher ROAS and EMEA 150%, per platform data excluding Walmart DSP. What do the June 2025-June 2026 figures measure?
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Safari 27 blocks identity firms that turn email addresses into tracking IDs
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Safari 27 blocks identity firms that turn email addresses into tracking IDs
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PPC Land
Safari 27 blocks identity firms that turn email addresses into tracking IDs
Domain-level block covers iOS, iPadOS, macOS and visionOS 27, WebKit says, naming no vendors. Policy grants no exceptions. What is left for identity providers?
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Cloudflare's Clairic model cuts AI pipeline cost 49% in its own test
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Cloudflare's Clairic model cuts AI pipeline cost 49% in its own test
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PPC Land
Cloudflare's Clairic model cuts AI pipeline cost 49% in its own test
Extraction and a decision took 0.68 seconds, against 38 for GLM-5.3, in a damage-claim test. Open weights are promised, but can it handle multi-step arithmetic?
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Google forces UAE CFD and forex advertisers to hold one of three licences
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Google forces UAE CFD and forex advertisers to hold one of three licences
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PPC Land
Google forces UAE CFD and forex advertisers to hold one of three licences
UAE crypto exchanges gain the federal CMA as a fourth licence option from October 21, while VARA is left off the CFD list. What did the old 2019 rule allow?
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Google shows Gemini fitting shoppers into outfits built from screenshots
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Google shows Gemini fitting shoppers into outfits built from screenshots
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PPC Land
Google shows Gemini fitting shoppers into outfits built from screenshots
Stylist Sydney Bordonaro's method needs only a photo and item screenshots, not product listings. Will retailers know when Gemini puts a shopper in their goods?
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monday.com's Harmony voice AI lifted car broker's deals 9%, client says
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monday.com's Harmony voice AI lifted car broker's deals 9%, client says
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PPC Land
monday.com's Harmony voice AI lifted car broker's deals 9%, client says
Sales call agents reply in about 200ms on task-specific models and run on Twilio in four markets. What sits behind the 70% contact rate, and what stays hidden?
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Polsat wins top spot in Poland's video rankings with 19.05% share
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Polsat wins top spot in Poland's video rankings with 19.05% share
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PPC Land
Polsat wins top spot in Poland's video rankings with 19.05% share
Warner Bros. Discovery slipped to 18.41% and TVP to 18.03% as live volleyball lifted Polsat. Can broadcasters hold the lead once the sport calendar moves on?
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Amazon backs 960MW Indiana nuclear plan on a former coal plant site
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Amazon backs 960MW Indiana nuclear plan on a former coal plant site
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PPC Land
Amazon backs 960MW Indiana nuclear plan on a former coal plant site
Twelve 80MW Xe-100 reactors would sit on a former coal site in Sullivan County, with Amazon as first buyer. No cost or start date given. What is agreed so far?
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Prime Video puts all 8 Terminal List episodes in 240+ markets on October 21
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Prime Video puts all 8 Terminal List episodes in 240+ markets on October 21
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PPC Land
Prime Video puts all 8 Terminal List episodes in 240+ markets on October 21
Amazon credits the franchise with 100M+ viewers but gives no period or method. The Chris Pratt series lands on ad-supported Prime Video; what did buyers get?
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Pinterest says 36% of its ad impact comes after a campaign's eighth week
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Pinterest says 36% of its ad impact comes after a campaign's eighth week
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PPC Land
Pinterest says 36% of its ad impact comes after a campaign's eighth week
Black Friday is 39 days away, so a Pinterest campaign started now hits week eight on December 14. Two festive guides, one hidden footnote set: what holds up?
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LinkedIn tests paying US creators for pre-roll ads on their videos
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LinkedIn tests paying US creators for pre-roll ads on their videos
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PPC Land
LinkedIn tests paying US creators for pre-roll ads on their videos
Select US creators earn when pre-roll ads run on their videos, and Business Premium members can sell 1:1 calls. What share does LinkedIn keep? It has not said.