Google CEO Sundar Pichai says the future of Search is an agentic layer that unifies the Search and AI experiences.

Reddit adds campaign forecasts and an optimization score as its planner rolls out through October, with budget automation across more ad objectives.

Webflow launches Campaigns for landing pages and ads alongside an existing CMS, with form integrations, Google Ads connections and sales reporting.

Review keywords triggering an AI Overview jumped from 30.14% to 89.04% in 12 months. Comparison pages now share answers with Zapier, YouTube and review sites.

Google's new robots.txt video says the standard covers crawling, not how content gets used, and recommends percent-encoding non-English robots.txt paths.

A PPC expert shares her honest AI learning journey, why mastering AI is about progress, not speed, and why it's perfectly OK if you feel left behind right now.

Spend, clicks, views and attributed orders per product appear in catalog campaign charts, per a LinkedIn post. Meta has yet to document how they are counted.

Netflix adds a conversion pixel and expands its API for more than 20 event types, with Trade Desk audience targeting scheduled to begin in November.

Build Reddit into your PR strategy to spot customer problems, offer useful responses, and track how community conversations turn into news coverage.

Google is testing a sticky “Sponsored results” heading in AI Mode that stays visible as users scroll through ads, similar to the existing design in regular search results.

Agent Profiles arrive within a month and split agent orders from shoppers' own. Agents never see card numbers, so who answers when a bot buys the wrong thing?

As AI answers replace the list of links, SEO shifts from earning a ranking to earning a place in the answer.

CPCs at one UK homeware retailer rose from about 17p to 27p in a week, per smec. Its hosts say unaffected rivals raised tROAS. Is that a Q4 opening or noise?

Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.

Multipliers from 1.1x to 5x join flat amounts in Search, Shopping, PMax and Demand Gen this month. What happens to a $20 bonus on a $50 cart versus $1,000?

Help-page notices read as new on October 22 repeat Google's March 10, 2022 text, when Russia-based advertisers lost global reach. What has actually changed?

Belgian cinemas got Lukas Dhont's war drama on October 21, France follows November 18. Listings disagree on its runtime by seven minutes - which figure holds?

Audioboom rose to 15.5M average weekly downloads from 14.9M, holding second among US podcast sales networks. Can anyone close a gap that is still 51.8M wide?

OpenAI details how the ChatGPT ad stack uses a custom LLM orchestrator to interpret multi-turn intent, run auctions, and serve sponsored placements.

Agencies say Advantage+ adds sitelinks, translations and AI images to ads they never opted in. Exverus pulled live ads. Who pays when Meta's own tools err?