Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.

Multipliers from 1.1x to 5x join flat amounts in Search, Shopping, PMax and Demand Gen this month. What happens to a $20 bonus on a $50 cart versus $1,000?

Help-page notices read as new on October 22 repeat Google's March 10, 2022 text, when Russia-based advertisers lost global reach. What has actually changed?

Belgian cinemas got Lukas Dhont's war drama on October 21, France follows November 18. Listings disagree on its runtime by seven minutes - which figure holds?

Audioboom rose to 15.5M average weekly downloads from 14.9M, holding second among US podcast sales networks. Can anyone close a gap that is still 51.8M wide?

OpenAI details how the ChatGPT ad stack uses a custom LLM orchestrator to interpret multi-turn intent, run auctions, and serve sponsored placements.

Agencies say Advantage+ adds sitelinks, translations and AI images to ads they never opted in. Exverus pulled live ads. Who pays when Meta's own tools err?

DV360 buyers can now apply LinkedIn job title, industry and seniority data to US streaming TV via Microsoft Monetize. What carries over from the DSP routes?

Trade group for 2,000-plus US publishers calls Meta's revised crawl clause anticompetitive and says members do not consent. Will Meta respond before Oct 30?

Spend data covering 41,000 zip codes and 210 markets goes to Madhive's local TV sellers and buyers. What changes as midterm money competes for local inventory?

Use roundups and comparison posts to win customers, build trust, and grow your audience by helping readers choose rather than chasing rankings.

Meta's October 30 terms make advertisers solely responsible for its AI ad edits and let it crawl their sites, in a week of 26% ad growth and a $25bn court fine.

Moz partners with Profound to deliver industry-leading SEO metrics and citation data directly inside Profound’s AI marketing platform.

Semrush finds AI Overviews on 88% of tracked commercial keywords, yet new studies put ChatGPT traffic at 0.62% of Google organic as Ahrefs flags altered data.

Sixteen terms, four groups of four. Friday's grid is the hard one: three sets come from rooms marketers rarely sit in, and the fourth needs a second look.

Google appears to be testing a new design for sitelinks in AI Mode ads, adding arrows next to links that previously appeared without them.

LinkedIn adds professional audience targeting to CTV ads in Google's DV360, while its published DSP guide leaves the new platform's terms unspecified.

Google will require passkeys in Merchant Center for actions like adding users and assigning permissions starting as soon as October 29, 2026, while sign-in itself stays unchanged.

Rank trackers describe how they check suspect Google results, what customers see during checks, and what they say about reprocessing and past results.

ChatGPT is testing two ad carousels from the same brand in its results, expanding on its recent tests of multiple product feed ads from a single brand.