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Samsung TVs gain over 90% more casual and party gamers in North America
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Samsung TVs gain over 90% more casual and party gamers in North America
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PPC Land
Samsung TVs gain over 90% more casual and party gamers in North America
79% of US parents want more family time in a 1,803-adult Ipsos poll for Samsung. No user base backs the growth claim, so what can TV ad buyers take from it?
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Clear Channel wins 3-year ad renewal at 1.9M-passenger Florida airport
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Clear Channel wins 3-year ad renewal at 1.9M-passenger Florida airport
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PPC Land
Clear Channel wins 3-year ad renewal at 1.9M-passenger Florida airport
Brands targeting beach tourists get double-sided digital flags as ECP adds 3 gates. No spend was disclosed, and the term may end as the 2029 terminal opens.
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SheerID: 43% of shoppers would drop a discount that asks for a national ID
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SheerID: 43% of shoppers would drop a discount that asks for a national ID
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PPC Land
SheerID: 43% of shoppers would drop a discount that asks for a national ID
Too many steps deter only 12% of consumers in North America and EMEA, while 38% quit when asked for more than expected. Can consent replace lost tracking data?
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Chile's data protection law faces delay to October 15, 2027
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Chile's data protection law faces delay to October 15, 2027
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PPC Land
Chile's data protection law faces delay to October 15, 2027
Senators trimmed the 12-month delay Kast sought and backed a five-member regulator board, affecting firms that track Chileans. Can it pass before December 1?
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YouTube holiday playbook cites 30% creator ad lift with no source
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YouTube holiday playbook cites 30% creator ad lift with no source
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PPC Land
YouTube holiday playbook cites 30% creator ad lift with no source
Brands are told to make at least half of holiday ad assets creator-led and to budget for 50 conversions. Which of the figures in Google's guide can be checked?
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Character.ai keeps $21.7m bid floor for Disney rivals despite 32 states
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Character.ai keeps $21.7m bid floor for Disney rivals despite 32 states
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PPC Land
Character.ai keeps $21.7m bid floor for Disney rivals despite 32 states
Disney's $700,000 fee, owed by the estate if a rival wins, rests on a claimed $5m in free services. Will users' data get a privacy ombudsman on October 30?
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Acast's North America sales gain 54% to overtake Europe in record quarter
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Acast's North America sales gain 54% to overtake Europe in record quarter
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PPC Land
Acast's North America sales gain 54% to overtake Europe in record quarter
Organic growth slowed to 18% on a marketplace of 140,000+ podcasters and 4,000+ advertisers as revenue per listen rose 20%. What does Backyard add over a year?
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AI-Cited Pages More Often Got Straight To The Answer via @sejournal, @MattGSouthern
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AI-Cited Pages More Often Got Straight To The Answer via @sejournal, @MattGSouthern
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Search Engine Journal
AI-Cited Pages More Often Got Straight To The Answer
Pages cited by AI often answered a question in their first lines, though the gap was smaller against pages AI pulled up but didn’t cite.
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Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
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Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
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PPC Land
Bing loses 45.6% of web visits in a year, OneLittleWeb estimates
ChatGPT rose 35.86% to 70.78bn visits to rank fifth, yet tracked websites got 0.2% of visits from AI. Why do Microsoft's own Bing figures point the other way?
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Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
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Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
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PPC Land
Magnite SpringServe publishers gain Comscore ad targeting without viewer IDs
Future Today is among the first sellers, pairing its viewing data with contextual signals across CTV slots. Missing so far: prices, markets and any results.
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Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
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Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
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PPC Land
Taboola gains Motorola lockscreens for its DeeperDive AI answer engine
Select moto g phones in seven named markets, from the UK to Argentina, get it in phases through 2027. Which publishers supply the answers, and will ads follow?
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Publicis Norway says Adform's MCP server cuts its Excel prep time
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Publicis Norway says Adform's MCP server cuts its Excel prep time
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PPC Land
Publicis Norway says Adform's MCP server cuts its Excel prep time
Campaign reporting makes up almost a third of AI agent queries, Adform says, as early users score it 9.5 of 10. Who answered, and can agents edit campaigns?
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AdRoll: display ad prices for new shoppers drop 45% before holidays
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AdRoll: display ad prices for new shoppers drop 45% before holidays
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PPC Land
AdRoll: display ad prices for new shoppers drop 45% before holidays
Retargeting CPMs fell 29.1% and B2B ABM CPMs rose 4.4% for advertisers on AdRoll. Will cheaper display reach last while Meta costs climb toward Black Friday?
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Sprinklr opens beta of six AI agents that turn briefs into campaigns
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Sprinklr opens beta of six AI agents that turn briefs into campaigns
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PPC Land
Sprinklr opens beta of six AI agents that turn briefs into campaigns
Only 27% of 807 US practitioners in Sprinklr-backed research can quantify AI results precisely. Can the agent beta, launched without test data, show its work?
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Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
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Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
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PPC Land
Apple puts its new Keynote and Pages AI assistant behind a $12.99 plan
Outside AI agents gain edit access to Keynote, Pages and Numbers on macOS 27, and Final Cut Pro absorbs MotionVFX. What will free iWork users get in November?
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Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
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Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
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PPC Land
Iraq cuts internet 18 times for school exams, Cloudflare Q3 data shows
Power failures caused 14 of 49 disruptions, cutting Honduras traffic by 63% for three hours. Iraq's latest exam round was due to run into Q4, to October 10.
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Google's Genie 4 simulates people who talk back in real time
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Google's Genie 4 simulates people who talk back in real time
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PPC Land
Google's Genie 4 simulates people who talk back in real time
Gemini 3.8 Flash guides scenes as an agent in the loop and SynthID will mark all output, yet only trusted testers have it. When do AI Ultra subscribers get in?
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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PPC Land
Amazon calls AI usage metrics 'deeply flawed' but keeps using them
Teams at the 10th and 90th percentiles of AI adoption face closer study under Amazon's revised SDE guideline. Which outcome metrics will replace token counts?
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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PPC Land
StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
Brands and agencies can pool CRM data and retargeting segments around ChatGPT ad exposure in Data Hub, but how a view is matched, and where, goes unexplained.
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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PPC Land
Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
Pixels from TikTok, LinkedIn and Facebook ran as Outlier freelancers trained AI, noyb alleges. Will regulators in four countries fine a firm with no EU base?