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Google's Genie 4 simulates people who talk back in real time
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Google's Genie 4 simulates people who talk back in real time
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PPC Land
Google's Genie 4 simulates people who talk back in real time
Gemini 3.8 Flash guides scenes as an agent in the loop and SynthID will mark all output, yet only trusted testers have it. When do AI Ultra subscribers get in?
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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Amazon calls AI usage metrics 'deeply flawed' but keeps using them
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PPC Land
Amazon calls AI usage metrics 'deeply flawed' but keeps using them
Teams at the 10th and 90th percentiles of AI adoption face closer study under Amazon's revised SDE guideline. Which outcome metrics will replace token counts?
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
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PPC Land
StackAdapt lets advertisers retarget ChatGPT ad viewers on CTV and display
Brands and agencies can pool CRM data and retargeting segments around ChatGPT ad exposure in Data Hub, but how a view is matched, and where, goes unexplained.
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
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PPC Land
Scale AI faces 5 GDPR complaints over tracking of Outlier AI trainers
Pixels from TikTok, LinkedIn and Facebook ran as Outlier freelancers trained AI, noyb alleges. Will regulators in four countries fine a firm with no EU base?
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Meta's developer MCP gains six tools that let AI agents create apps
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Meta's developer MCP gains six tools that let AI agents create apps
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PPC Land
Meta's developer MCP gains six tools that let AI agents create apps
Four of the six write to developer accounts after a confirmation, and app creation is capped at 15 calls a day. Meta has set no date for full availability.
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LinkedIn members with AI literacy skills 78% more likely to be hired
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LinkedIn members with AI literacy skills 78% more likely to be hired
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PPC Land
LinkedIn members with AI literacy skills 78% more likely to be hired
Job postings needing AI literacy rose about 65% a year, marketing included, yet 1.2% of members list an AI skill. Who is getting the new jobs AI helped create?
New post by Search Engine Journal 🔥
Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern
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Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern
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Search Engine Journal
Google Gives Restaurants Direct Control Over Ordering Providers
Restaurants can now turn off specific third-party ordering providers in the Business Profile dashboard instead of waiting on each provider to remove them.
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WordPress Announces Another Security Release: Version 7.1.4 via @sejournal, @martinibuster
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WordPress Announces Another Security Release: Version 7.1.4 via @sejournal, @martinibuster
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Search Engine Journal
WordPress Announces Another Security Release: Version 7.1.4
WordPress announced security release version 7.1.4 to fix 22 vulnerabilities with some that have been sitting in core since version 4.7.
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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Google Search Growth Slows Again, AI Mode Is Partly Why via @sejournal, @MattGSouthern
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Search Engine Journal
Google Says Lower AI Mode Monetization Weighed On Search Growth
Google Search revenue growth slowed for a second straight quarter, and lower AI Mode monetization was one reason given.
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Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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Google Search sales gain just $79m on Q2 as query growth hits 5-year high
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PPC Land
Google Search sales gain just $79m on Q2 as query growth hits 5-year high
Search revenue growth fell to 12% from 17% in Q2 and YouTube ads slowed to 9%. With no paid click or CPC data, advertisers cannot see how AI Mode is priced.
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Game: The budget always lands where the dashboard looks best
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Game: The budget always lands where the dashboard looks best
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PPC Land
Game: The budget always lands where the dashboard looks best
Sixteen terms, four groups of four. Friday's grid is the hardest of the week, with one set pulled out of the utility room and tiles that refuse to stay put.
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YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
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YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
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PPC Land
YouTube ad revenue gains 9% to $11.2bn, its slowest growth of 2026
Ad sales rose $152m on Q2 even as YouTube took a record 15.8% of US TV time in August. Music and Premium hit 150m subscribers. Are ads or fees driving growth?
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Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
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Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
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PPC Land
Google's ad growth slows to 10.5% as AI Mode ads go to 10 more markets
Alphabet's Q3 ad revenue rose 10.5% to about $82 billion as AI Mode squeezed search ad slots, and Google said ads in AI Mode would now reach 10 more markets.
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Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
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Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
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PPC Land
Alphabet's free cash flow drops to negative $9.1bn despite $26.2bn profit
Capex of $51.4bn equalled 121% of operating cash flow, and Alphabet sold $12.4bn of stock and $28.7bn of notes. Q4 needs $63-73bn more to meet its 2026 plan.
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Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
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Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
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PPC Land
Microsoft's search and ad sales, now with LinkedIn, gain 10% to $6.6bn
Bing advertisers lose their search-only figure: ex-TAC growth of 12% now blends in LinkedIn ads. December guidance calls for low-double-digit growth again.
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Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
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Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
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PPC Land
Disney keeps Character.ai's ex-CEO and staff even if outbid, 8 states say
Illinois, Virginia, Alaska and five more states signed on October 28, so 39 states and DC now back the objection. Will the bidding rules survive October 30?
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PayPal faces FTC probe into its advertising of fees and purchase protection
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PayPal faces FTC probe into its advertising of fees and purchase protection
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PPC Land
PayPal faces FTC probe into its advertising of fees and purchase protection
Third FTC demand since 2022 targets how PayPal markets fees and buyer protection to consumers. Its 10-Q never names PayPal Ads. What does it tell ad buyers?
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TransUnion cuts $11m of advertising for its consumer credit business
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TransUnion cuts $11m of advertising for its consumer credit business
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PPC Land
TransUnion cuts $11m of advertising for its consumer credit business
Emerging Verticals, home to its marketing solutions, rose to $351m, up 5.6% organically. What does the 10-Q show about the identity data that advertisers buy?
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Microsoft tests a way to tell its AI what your ads should never say
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Microsoft tests a way to tell its AI what your ads should never say
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Search Engine Watch
Microsoft tests a way to tell its AI what your ads should never say
Microsoft is testing up to 40 messaging guidelines for AI-generated ads, giving advertisers a way to steer claims, tone and wording before review.