Google's John Mueller cast doubt on short-term AI SEO tactics and explained that traditional technical SEO remains relevant.

At Google's rate of return a ChatGPT ad click is worth about $0.26 to advertisers, while one known account paid $1.72. Can ads cover what a free user costs?

Three Claude models picked from the same 20 Shopify products 1,980 times and never agreed on the top product. Here is what decided their picks.

Should you use lookalike suggestions? Meta deprioritized using audience suggestions, so this message for a leads campaign is significant.

Data finds ChatGPT ad visits brought advertisers a fraction of paid search's revenue per visit in U.S. traffic, and most saw no sales from them.

Build demand before BFCM with Meta prospecting, give Google budget room for peak sales, and retarget holiday visitors to drive December purchases.

Google is testing a ‘Visit site’ link in place of the ‘Read more’ link on sponsored results, though both send users to the same page.

Check six hidden Google Ads settings for recommendations, notifications, automated assets, content suitability, and billing control.

Matt Sattel lasted under five months and an interim chief has run the SSP since June. What does the ex-Dentsu Aegis US boss inherit after 15 growth quarters?

Sellers under $10,000 a month in children's, cosmetic and battery lines now need cover. China-based sellers must use AIA, whose insurers can still decline.

Brands, publishers and rival agencies that use RampID now deal with a Publicis unit tied to Epsilon identity. What does the FTC order protect, and for how long?

Google says it has nothing to announce on adding more AI search data to Search Console, ahead of a UK compliance date.

The Athletic uses comment counts to highlight its most discussion-worthy content. It's something more publishers should experiment with.

Pixel-tracked DTC orders join in-room sales for A1, A2 and allowlisted US brands; shared Pixels may double count. LIVE totals stay provisional for two weeks.

Order Analysis now traces GMV to SKUs, creators and content types for US local sellers, yet TikTok says it replaces no settlement record. What stays gated?

From January 11, Google Ads, DV360, SA360 and CM360 tags get unredacted IP addresses while Analytics keeps redaction. Who can opt out, and what consent applies?

Direct deals worth up to $50m a year let publishers keep the full fee but go mostly to the largest groups. Can marketplaces and revenue shares reach the rest?

Android users get the redesign over several weeks with no feature changes, after 14 Workspace icons went gradient in May. What does it mean for RCS ad chats?

seoClarity's Chris Sachs and Aris Vrakas explained how readable pages, shopper language, consistent product feeds, and testing support AI shopping discovery.

TikTok is highlighting two impression share metrics for Search Ads and adding curated keyword packs. Here's what each does.