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Adelaide gains four video curators as AU ecosystem hits 100 partners
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Adelaide gains four video curators as AU ecosystem hits 100 partners
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PPC Land
Adelaide gains four video curators as AU ecosystem hits 100 partners
Pixability, Sightly, Silverpush and Cadent VuePlanner will grade curated YouTube and CTV buys with AU. No pricing or test data came. How solid is the 100 count?
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
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PPC Land
Shelly Palmer's 4 questions sort real AI agents from rebranded chatbots
Marketers face split vendor rules: Klaviyo's definition keeps human sign-off, Amazon's guide writes it out. IAB Tech Lab's CEO backs the test. Who signs off?
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
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PPC Land
Grindr acquires PrEP provider Freddie for $250m, adding HIV prevention in-app
Up to $70m more rides on 2027 targets. US and Canadian users can reach Freddie from the app's Health center. Will patient data stay apart from Grindr's ads?
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
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PPC Land
Apple's AI research lifts its quarterly costs by up to 13% to $20.8bn
Siri AI's server costs now land in Services cost of sales, and heavy users will be able to buy more capacity. Can 2.5bn daily Siri requests make AI pay its way?
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Google turns off Search for K-12 students as EU adviser weighs Gemini
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Google turns off Search for K-12 students as EU adviser weighs Gemini
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PPC Land
Google turns off Search for K-12 students as EU adviser weighs Gemini
Google will switch off Search and Gemini for K-12 student accounts, an EU court adviser set limits for Gemini answers and Amazon cut impression counts by 63%.
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Democrats win Congress: what changes for AI rules, privacy and advertising
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Democrats win Congress: what changes for AI rules, privacy and advertising
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PPC Land
Democrats win Congress: what changes for AI rules, privacy and advertising
Democrats won the Senate and are projected to take the House, upending GOP plans to preempt state AI and privacy laws and putting the FTC under new scrutiny.
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Game: Nobody agrees on what counted until the invoice arrives
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Game: Nobody agrees on what counted until the invoice arrives
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PPC Land
Game: Nobody agrees on what counted until the invoice arrives
Sixteen terms, four groups of four. Thursday's grid sits mid-week, and one set has spent far more time in the weights room than in the media plan.
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Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
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Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
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PPC Land
Meta faces R$1m daily fine if it scrapes Brazilian media sites for AI
ABERT, ANJ and ANER members can refuse Meta's crawl clause and keep Facebook, Instagram, WhatsApp and Threads accounts. Meta has five days to contest the order.
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
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TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
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PPC Land
TikTok Shop AI estimates extra orders per listing fix ahead of Black Friday
US sellers also get AI-made videos and photos in minutes and one list of every campaign they qualify for. Which fees and deadlines does the guide leave out?
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Anthropic's first profitable quarter came with a $66.3bn net loss
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Anthropic's first profitable quarter came with a $66.3bn net loss
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PPC Land
Anthropic's first profitable quarter came with a $66.3bn net loss
Operating income of $974m beat the $559m forecast the WSJ reported in May. Convertible note charges caused the loss, so what is left of the profit after Q3?
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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Is AI Mode doomed? What Alphabet's $482bn sell-off really says
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PPC Land
Is AI Mode doomed? What Alphabet's $482bn sell-off really says
One X post shows Google's AI Mode button missing two days after Schindler said AI Mode earns less. With its ads still expanding, is it a retreat or a test?
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Apple blocks under-18s from Apple Watch features that listen to conversations
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Apple blocks under-18s from Apple Watch features that listen to conversations
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PPC Land
Apple blocks under-18s from Apple Watch features that listen to conversations
With Siri Recap on, an always-on S11 model listens for speech and sends condensed text to Apple's cloud, with no cue for people nearby. Is that eavesdropping?
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Google offers exit packages in 5 more countries as AI costs mount
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Google offers exit packages in 5 more countries as AI costs mount
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PPC Land
Google offers exit packages in 5 more countries as AI costs mount
Swiss staff who took the deal got a month's pay per year of service, up to 12 months, and DeepMind was left out. Could layoffs follow, as they did once before?
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Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation via @sejournal, @brentcsutoras
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Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation via @sejournal, @brentcsutoras
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Search Engine Journal
Reddit Is Going Logged-In Only – Brands Still Need To Be In The Conversation
Reddit conversations still shape purchase decisions through search and AI, giving brands reasons to stay engaged and watch how login tests affect access.
New post by PPC Archives - Search Engine Watch 🔥
Bing adds new heading above Shopping ads
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Bing adds new heading above Shopping ads
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Search Engine Watch
Bing adds new heading above Shopping ads
Bing is testing a new heading above its Shopping ads, in addition to the existing ‘Sponsored’ tag in the corner, making it clearer that the results are paid
New post by Search Engine Journal 🔥
The 11 SEO Features Every CMS Should Ship With (Most Still Don’t) via @sejournal, @sallymills
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The 11 SEO Features Every CMS Should Ship With (Most Still Don’t) via @sejournal, @sallymills
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Search Engine Journal
The 11 SEO Features Every CMS Should Ship With (Most Still Don’t)
Cut recurring developer tickets with CMS SEO essentials like canonical tags and indexing controls, plus automation, redirect safeguards, and real examples.
New post by PPC Archives - Search Engine Watch 🔥
Google tests new Shopping ad layout on mobile Shopping tab
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Google tests new Shopping ad layout on mobile Shopping tab
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Search Engine Watch
Google tests new Shopping ad layout on mobile Shopping tab
Google is testing two new layouts for Shopping ads in its mobile Shopping tab. One moves product images to the left of the listing, while another places the “Sponsored” label below the image.
New post by PPC Archives - Search Engine Watch 🔥
Google Ads removes campaign-level language targeting from Search campaigns
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Google Ads removes campaign-level language targeting from Search campaigns
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Search Engine Watch
Google Ads removes campaign-level language targeting from Search campaigns
Google Ads has removed the campaign-level language setting from Search campaigns, so ads now match users by ad language, while Performance Max keeps the setting for YouTube, Display, Discover, and Gmail.