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Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
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Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
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PPC Land
Xperi ad and related revenue gains 281% to $14.9m, flat on Q2
TiVo's 2026 platform growth now seen near 60%, not the 100% goal, as TV advertisers reach 6.8m devices. Can a MediaMarktSaturn deal in Europe lift ad yield?
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Criteo needs two-thirds vote on December 29 to become a US company
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Criteo needs two-thirds vote on December 29 to become a US company
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PPC Land
Criteo needs two-thirds vote on December 29 to become a US company
Shareholders would need 25% of the stock, not 10%, to call a meeting, and pre-emptive rights would end. Will a Delaware charter bring index funds to Criteo?
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Magnite net income gains 70% to $34m as political ads near 3x forecast
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Magnite net income gains 70% to $34m as political ads near 3x forecast
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PPC Land
Magnite net income gains 70% to $34m as political ads near 3x forecast
Streaming TV reached 53% of contribution ex-TAC after 39% growth, while web and app display rose 5%. Guidance for 2027 slows to 10% once midterm money leaves.
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Character.ai sale contract omits 40 attorneys general's user data conditions
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Character.ai sale contract omits 40 attorneys general's user data conditions
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PPC Land
Character.ai sale contract omits 40 attorneys general's user data conditions
Bidders for assets outside Disney's license get a blank price, as-is terms and a December 17 exit date. Can the sale order supply the privacy terms states want?
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
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PPC Land
AppLovin revenue gains 55% to $2.18bn as new ad models lift gaming
Net income rose 72% to $1.44bn as game and e-commerce advertisers spent more. Q4 guidance implies 43-44% growth while a new suit tests claims on model progress.
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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Vibe advertisers gain Walmart shopper audiences built from store and web data
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PPC Land
Vibe advertisers gain Walmart shopper audiences built from store and web data
Personas and category buyers, from new parents to reptile food, sit in every Vibe campaign. Announced measurement stays on brands' sites, not Walmart's tills.
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Game: Privacy lawyers now read the source code before the copy
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Game: Privacy lawyers now read the source code before the copy
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PPC Land
Game: Privacy lawyers now read the source code before the copy
Sixteen terms in four groups for a slower Sunday. One set lives a double life, and the most technical-looking tiles may not be the ones from this week.
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Ziff Davis loses 37% of Google traffic as publishers count the AI bill
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Ziff Davis loses 37% of Google traffic as publishers count the AI bill
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PPC Land
Ziff Davis loses 37% of Google traffic as publishers count the AI bill
Ziff Davis lost 37% of its Google referrals, USA TODAY Co. cut $100m in costs and Teads wrote off goodwill, while Meta and Google sued California over feeds.
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Google bans Videostrong over backdoor it built into 1.3 million TV boxes
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Google bans Videostrong over backdoor it built into 1.3 million TV boxes
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PPC Land
Google bans Videostrong over backdoor it built into 1.3 million TV boxes
Ad fraud and proxy crews paid for access; Google says pulling their domains cuts off 10 million more devices. How the boxes logged ad views nobody ever saw.
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Meta forces users onto Meta Accounts with no opt-out offered
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Meta forces users onto Meta Accounts with no opt-out offered
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PPC Land
Meta forces users onto Meta Accounts with no opt-out offered
Instagram, Facebook and Threads profiles linked in Accounts Center now share one login. The notice skips what this means for ad data and EU separation choices.
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Rank Data Problems, PageSpeed Scores & AI Training Opt-Out – SEO Pulse via @sejournal, @MattGSouthern
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Rank Data Problems, PageSpeed Scores & AI Training Opt-Out – SEO Pulse via @sejournal, @MattGSouthern
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Search Engine Journal
Rank Data Problems, PageSpeed Scores & AI Training Opt-Out – SEO Pulse
Rank data may carry one-word results and redirect URLs. Other updates cover PageSpeed lab scores, a shared AI training opt-out, technical SEO and AI search.
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Prime Video puts 2-episode Melania series in 240+ markets on November 20
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Prime Video puts 2-episode Melania series in 240+ markets on November 20
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PPC Land
Prime Video puts 2-episode Melania series in 240+ markets on November 20
Reports in February said 3 episodes; Amazon now lists 2, with no runtime or price for viewers. How the series fits into Prime Video's ad-supported default.
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Amazon's Alexa for Shopping takes orders by text, invite-only for now
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Amazon's Alexa for Shopping takes orders by text, invite-only for now
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PPC Land
Amazon's Alexa for Shopping takes orders by text, invite-only for now
Invited US customers get a phone contact named Alexa Shopping that reorders, tracks prices and buys, with millions more due within weeks. Where do ads fit in?
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TikTok says its CPMs drop after November across a two-month Q5 window
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TikTok says its CPMs drop after November across a two-month Q5 window
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PPC Land
TikTok says its CPMs drop after November across a two-month Q5 window
Smart+ app campaigns need daily budgets of 10 to 50 times the target bid, the playbook says. Its CPM charts carry no values, so what backs the claimed drop?
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Apple lets apps offer discounts to subscribers who try to cancel
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Apple lets apps offer discounts to subscribers who try to cancel
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PPC Land
Apple lets apps offer discounts to subscribers who try to cancel
Since November 4, developers can attach discounts or free months to up to 10 cancel-screen messages per app. Who qualifies, and what do Apple's figures show?
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Google Ads API sets December 7 deadline for user access approval changes
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Google Ads API sets December 7 deadline for user access approval changes
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PPC Land
Google Ads API sets December 7 deadline for user access approval changes
Tools that manage Google Ads users can resolve 100 pending reviews per call instead of one, but invitation IDs arrive only after approval. Which versions lag?
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Google's Data Manager API accepts call conversions, but only hashed numbers
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Google's Data Manager API accepts call conversions, but only hashed numbers
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PPC Land
Google's Data Manager API accepts call conversions, but only hashed numbers
Version 1.9, released November 4, also lists each failed record's position for developers and data partners. Lead IDs arrive, but cannot yet drive attribution.
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WhatsApp event invites now reach people without a WhatsApp account
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WhatsApp event invites now reach people without a WhatsApp account
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PPC Land
WhatsApp event invites now reach people without a WhatsApp account
Guests with no app can RSVP from a shared link but only see the address after replying. What Meta collects from those non-users remains unstated by the company.
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Disney sets aside 1 of 3 nights at its first Asia fan event for Disney+
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Disney sets aside 1 of 3 nights at its first Asia fan event for Disney+
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PPC Land
Disney sets aside 1 of 3 nights at its first Asia fan event for Disney+
Korean and Japanese series feature in the June 26 slot at Marina Bay Sands. Tickets go on sale in late November, yet Disney has named no prices or sponsors.
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Websites pay for nearly all 14 AI agent problems, Cloudflare argues
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Websites pay for nearly all 14 AI agent problems, Cloudflare argues
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PPC Land
Websites pay for nearly all 14 AI agent problems, Cloudflare argues
Sites can now act on one account behind a shared AI agent via a Hashed User ID. A new coalition takes agent identity to the IETF, but its members are unnamed.