Cloudflare argued websites carry the cost of AI agents as Meta gave Muse a voice, Amazon swapped Grubhub for Uber Eats and Apple let apps bargain with quitters.

Sixteen terms in four groups for a gentle Tuesday. Three sets lean on the past few days of platform news, and one belongs to sailors who never saw a screen.

Facebook and Instagram ads worth about $1m a year stopped linking to the store, founder Briony Kennedy told 7NEWS. Adobe won't comment. What is still unproven?

One site opted out of Google’s AI features to estimate its clicks from AI Overviews and AI Mode, plus a possible lift on regular listings.

A large publisher says organic Google referrals fell again and pointed to Search Console's AI report. Here's what its AI impressions comparison measures.

Google’s mobile sponsored results are getting more generative, with a loading animation, a description on each ad, and a new AI-written summary at the top that names the brands and links to their ads.

Bing is testing a Shopping tab that asks users three questions and then tailors results to their answers, similar to recent question-based tests in Google AI Mode and ChatGPT.

Google’s Holiday 100 is here. Shop the gifts that are most popular this year and see the Search trends behind them.

AI search now runs on two internets. Build the organic stack that gets your brand cited on both, prioritizing pages, communities, video & reviews.

Measure conversions on customer devices starting November 12. Meta will begin to receive more conversion data from customer devices.

An updated AI usage report says it can no longer reliably compare AI used for search with search engines. AI referrals grew but stay a small share of traffic.

Before & after charts don't prove SEO results. Here's how to run an SEO split test, read the numbers and report a result your CFO will trust.

Google's AI features cost more to operate and are harder to monetize. What does that mean for the future of search advertising?

Some Google Ads accounts show an Asset activity page that uses AI to deliver weekly insight cards on ad creative, including headline ideas to test.

Regulated firms are the target of TPU 8tx, which isolates data in use; TPU 8i Max doubles TPU 8i compute and HBM bandwidth. Prices and launch dates are unknown.

Dougal Wilson's short The Invisible Horse opens the push on Disney+ and YouTube, as Make-A-Wish joins Toys for Tots. Its agency and budget remain undisclosed.

Protect PPC budgets as Google's AI Mode shifts queries up-funnel, with four account changes to test new inventory and prove whether discovery pays.

Rewards members get the free large one-topping pizza only on a later $5 order. An AI will assess the photos, the CEO says, and the offer is due back in 2027.

Artists need 1,500 ad-supported streams per Billboard 200 unit, down from 2,500, from charts dated January 16, 2027. Paid plays still count 1.5x - is it equal?

Integrations setting target_content_network to false will hit an error, and Display-only ad groups get paused. Will new API-built ad groups stay off Display?