Global iOS users rose 20% in October, and publishers' pages can now be compressed on Opera's servers. UK growth eased to 32% from Q2's 93%: is it slowing down?

UK video buyers now find 44% of Netflix's 18.3m homes on its ad plan, up from 41%, while HBO Max debuts at 3.1m. Why total SVOD homes rose by just 290,000.

Four sponsored placements appeared in one AI Mode answer for retail shoppers, two weeks after Google said AI Mode earns less. Can more ads lift Q4 Search sales?

CFO Colette Kress becomes interim CEO and keeps the finance job, five days before Nvidia reports Q3 results. Why did the release skip the board's own probe?

Campaigns no longer face a blanket Claude ban on personalized vote targeting, and journalism exits the high-risk list. What else changes for brands from today?

AI referrals versus Google is a fair comparison of two streams feeding a smaller pool, and agents that complete the purchase are where the offset starts.

Bing is showing third-party website ratings, including ratings sourced from Bizrate, within its sponsored search results.

Microsoft Advertising announces UI improvements addressing advertiser feedback, including easier navigation, expanded reporting, sign-in troubleshooting, and account access management.

Data shows visits to the world's top million websites declined from an earlier peak, visits going to sites outside the top 100 barely changed.

Agent plugins are installable bundles of skills, connectors, commands, subagents and hooks that extend AI agents such as Claude Code, Cowork and OpenAI's Codex.

Agent skills are folders of instructions, scripts and files, built around a SKILL.md file, that AI agents load only when a task needs specialised know-how.

A system prompt is the standing instruction set a developer gives a language model before any user speaks. How it works, why it leaks, and its role in AI ads.

A context window is the maximum number of tokens an AI model can consider in a single request. How windows are counted, filled, compacted and why they degrade.

Tool calling is how a large language model asks software to run a named function with structured arguments, letting AI agents query data and act elsewhere.

An agent team is a group of AI agents that split one goal into tasks, claim work from a shared list and message each other directly, usually under a lead agent.

Agent2Agent Protocol (A2A) is an open standard that lets AI agents from different vendors discover each other, delegate tasks and exchange results over HTTP.

Session isolation keeps each AI agent session's compute, memory, files and credentials walled off from others, so one client's task cannot leak into another.

US brands can now set bids and daily budgets by API for items under 1,000 reviews, but review counts reach API reports only in a later, undated beta update.

Quest 3, 3S and 2 owners get Avengers Tower and Tatooine viewing rooms, though not in every country. Unanswered: will the leaked Meta VR+ plan stay at $7.99?

Just 19% of personal AI agent users have used one at checkout, and 36% keep a separate card for it. With AI traffic up 104%, what do retailers' agents earn?