Spot recurring product complaints and competitor comparisons with Reddit Reviews, then check source comments for context before making marketing decisions.

A line item is the unit in an ad server or DSP that holds one buy's dates, price, targeting and creatives, sitting beneath its parent order or insertion order.

Markup is the amount an agency, trading desk or reseller adds to what media or services cost it, and its undisclosed form drives the principal media dispute.

A manager account is an umbrella ad account that links and controls many client accounts from one login, used by agencies to run billing, access and reporting.

Principal media is inventory an agency buys on its own account and resells to clients at an undisclosed price, swapping an advisory role for that of a reseller.

Supply cost is what a DSP pays for the impressions a campaign wins, before tech, data and agency fees, and the base Amazon now uses for agency markups on media.

Amazon Attribution is Amazon's free tool measuring how off-Amazon ads, such as search, social and email, drive views and sales on Amazon through tagged links.

A conversion path is the ordered sequence of ad clicks, views and visits a platform links to one person before a purchase or sign-up, used to credit each ad.

Staff get 94 pointers, from a suggested three-prompt cap to consent before AI meeting notes. Can a voluntary code reach habits the EU AI Act leaves untouched?

EU regulators are asked to count privacy tech as a mitigating factor in GDPR fines and in legitimate interest tests. Can cryptography do a consent banner's job?

Netfilter, the Linux firewall code he helped lead, runs in over 15 billion computers, from routers to phones. What does his prize say about ad tech's code?

Limes, milk and kitchen sponges: more than 1,000 items at Coles and Woolworths now face a margin check. Early 2027 brings a baseline report, not a verdict.

'We'll be right back' slates lifted sports fans' negative reactions 170% in FreeWheel's lab. Game-aware ads fared better. Whether brands benefit is untested.

62% of mainstream users in Opera's poll of 925 US adults had heard of no browser past the big four, yet 85% would weigh a move. Whose pitch reaches them first?

68% of 1,005 Americans have let AI stand in for search, yet 48% recoil at it near stored IDs. Is habit all that keeps Chrome the first browser for 58% of them?

Only 8% of 50 surveyed CTV buyers say DSPs always act on the signals they require. CIMM now wants a shared trading baseline. Will the platforms sign up to it?

Gmail invoices, year-old searches and Gemini chat history feed each daily card, one user's teardown shows. Publishers get a button. Will anyone still press it?

Fourteen B2B advertisers saw typical non-brand CPCs rise 36% once their budget and account moves counted. How firm is a market figure ranging from 1% to 44%?

Ideal Attention Time, xpln.ai's July metric, joins brand suitability checks on YouTube, Meta and TikTok. The promised results arrive without a single figure.

Exchange traffic ran 85% below normal for business users worldwide, then 19% above as queued mail landed. Why did the first fixes fail, and is it over yet?