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Google's AMP, the Canonical Web, and the Importance of Web Standards

Have you ever clicked on a link after googling something, only to find that Google didn’t take you to the actual webpage but to some weird Google-fied version of it? Instead of the web address being the source of the article, it still says “google” in the address bar on your phone? That’s what’s known as Google Accelerated Mobile Pages (AMP), and now Google has announced that AMP has graduated from the OpenJS Foundation Incubation Program. The OpenJS Foundation is a merged effort between major projects in the JavaScript ecosystem, such as NodeJS and jQuery, whose stated mission is “to support the healthy growth of the JavaScript and web ecosystem”. But instead of a standard starting with the web community, a giant company is coming to the community after they’ve already built a large part of the mobile web and are asking for a rubber stamp. Web community discussion should be the first step of making web standards, and not just a last-minute hurdle for Google to clear.

https://www.eff.org/deeplinks/2020/07/googles-amp-canonical-web-and-importance-web-standards-0

#amp #eff #google