๐Ÿฆ… [ perspective ix ]
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๐Ÿ“‰ Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#๏ธโƒฃ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

๐Ÿฆ… @PerspectiveIX
๐Ÿ“ˆ The Real Story is Stories!

And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.

๐Ÿฆ… @PerspectiveIX via Socialbakers.

PS. ๐ŸŽ™ @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
โ€‹โ€‹๐Ÿง  Mental Health: The Impact of Social Media on Young People

Is the end of the "like" coming? According to TechCrunch, based on the findings of researcher Jane Manchun Wong, #Facebook is currently carrying out tests to reveal only a limited number of likes on a post. The social networking giant is currently conducting the same type of experiment in seven countries on its Instagram app.

What is the reason for this? To reduce the feeling of permanent competition and social pressure. As recent research has shown, this decision could be particularly beneficial for the #MentalHealth of young people. Based on the results of a survey of 1,479 people aged 14 to 24 years by the UK's Royal Society for Public Health, the top 5 social networks have been ranked according to their impact on mental health.

It emerges that #Instagram is the social media platform with the most negative effect on the psychological state of young people. On the other side, #YouTube is considered to be the most positive network in this area and the only one in the research considered to have a 'net positive' influence. To establish this ranking, 14 factors were taken into account such as anxiety, depression, loneliness, self-image, harassment, and the opportunity to express oneself.

๐Ÿฆ… @PerspectiveIX via Statista.
๐Ÿ“Š Facebook Inc. Dominates the Social Media Landscape

When people think of #Facebook as a company, they mostly think of it synonymously with Facebook the social network. However, Facebook Inc. is much more than that, as todayโ€™s chart nicely illustrates. With #WhatsApp, #Instagram and of course the namesake Facebook and #FacebookMessenger, the company owns four of the worldโ€™s largest social media / messaging services.

Facebook alone is used by more than 2 billion people per month and both WhatsApp and Messenger also have surpassed the billion user mark, according to company data aggregated by DataReportal. #Tencent, the Chinese company behind #WeChat, Qzone and messenger QQ also boasts more than two billion users in total, but it still doesnโ€™t come close to matching Facebookโ€™s global footprint.

๐Ÿฆ… @PerspectiveIX via Statista.
โ€‹โ€‹๐Ÿ’ƒ U.S. users spend more than $23 million in TikTok since launch

You canโ€™t read tech news for more than a day or two before you come across an article mentioning #TikTok, the newest massive social media network in the world. Its parent company Bytedance acquired musical.ly last year which led to TikTokโ€™s US launch on August 2nd, 2018. Since then, American users have spent $23.1 million on coins and other virtual goods for the TikTok economy.

Since launching in the United States, the market is responsible for 24% of its in-app purchase revenue. This excludes third party app stores found in China ๐Ÿ‡จ๐Ÿ‡ณ.

Looking at current U.S. demographics, we see TikTok reigns supreme in its ability to attract a younger crowd. Almost 50% of its US ๐Ÿ‡บ๐Ÿ‡ธ active users are aged 20 or younger. #Facebook has always skewed older than the newer social apps, but what stands out most is that it shows a slight edge against #Lasso. Facebook created Lasso to be a direct competitor to TikTok, and while it's early, there's room for improvement.

#Instagram #Snapchat

๐Ÿฆ… @PerspectiveIX via Apptopia.
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Top Apps Worldwide for October 2019 by Downloads

#WhatsApp was the most downloaded non-game app worldwide for October 2019 with close to 71 million installs. The countries with the most installs of the app during this period were India at 39% of its total downloads and Brazil at 8%.
#TikTok was the second most installed non-game app worldwide last month with more than 66 million installs. The countries with the largest number of TikTok installs were India at 41%, followed by Brazil at 7%. #Facebook, #FacebookMessenger, and #Instagram rounded out the top five most installed non-game apps worldwide for the month.

๐Ÿฆ… @PerspectiveIX via SensorTower.
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๐Ÿ“Š The Difference in Engagement

According to Socialbakers, with similar audience sizes on #Instagram & #Facebook, the engagement is clearly different between the two Facebook-owned platforms.

๐Ÿฆ… @PerspectiveIX
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๐Ÿ“Š Top Apps Worldwide for December 2019 by Downloads

#WhatsApp was the most downloaded non-gaming app worldwide for December 2019 with close to 112 million installs, which represented a 30% YoY increase from December 2018. The countries with the most installs of the app during this period were India ๐Ÿ‡ฎ๐Ÿ‡ณ at 32% of its total downloads and Brazil ๐Ÿ‡ง๐Ÿ‡ท at 9%.

#TikTok #Facebook #FacebookMessenger #Instagram #Snapchat #Netflix #YouTube

๐Ÿฆ… @PerspectiveIX
๐Ÿ“– Read more on SensorTower.
๐Ÿ“Š How Tech Companies Impact Society
The Verge Tech Survey 2020

Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. Theyโ€™re more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.

๐•ญ๐–Š๐–“
๐Ÿฆ… @PerspectiveIX via the Verge.
๐Ÿฆ  Instagram May Offer Clues About the Spread of the Coronavirus

#Instagram is known mainly for stylish selfies and #FOMO-inducing travel pictures. Could the photo-sharing service also be used to track the spread of a pandemic? As governments and health-care providers around the world seek out suspected carriers of the new #coronavirus, the popular social networkโ€”which people use to share pictures and videos of places they visit, and more generally to socialiseโ€”could prove valuable for tracing the path of the virus.

FOMO: Fear Of Missing Out

๐•ญ๐–Š๐–“
๐Ÿฆ… @PerspectiveIX via the Economist.