📊 Platforms for Shopping

Here’s how #Pinterest is selling ads ahead of its IPO (aimed to list shares on NYSE in April) compared to #Facebook, #Instagram, #Twitter, and #Snapchat.

🚀 @PerspectiveIX via Kerry Flynn.

🤖 Bots in the Twittersphere

An estimated two-thirds of tweeted links to popular websites are posted by automated accounts – not human beings. #Twitter

🚀 @PerspectiveIX via PewInternet.

​​📌 How Pinterest Compares to Other Social Networks Pre-IPO

#Pinterest announced the price range for its long-awaited initial public offering (#IPO) on Monday morning. The social media company, slated for a public trading debut next week, plans to sell 75,000,000 shares at a price of $15 to $17. At this price range, Pinterest would be valued between $10 and $11.3 billion, surprisingly lower than the $12.3 billion valuation it had when it last raised capital as a private company in 2017. It would also be less than half the valuation that Snap (#Snapchat's parent company) was given in its much-hyped IPO in 2017, despite the fact that Pinterest has more users and is closer to profitability than Snap was ahead of its public trading debut in March 2017.

As the following chart illustrates, Pinterest generated $756 million in revenue last year, posting a net loss of $63 million. In the year leading up to Snap’s $24 billion IPO, its revenue and net loss amounted to $405 and -$515, respectively. Snap had 158 million daily active users by the time it went public, while Pinterest had 265 million monthly active users at the end of 2018. Pinterest also compares favorably to #Twitter, which went public in November 2013 at a $14 billion valuation with less to show for than Pinterest has now.

🚀 @PerspectiveIX via Statista.

❓ Which one is your favourite among their apps?

📊 Post Length on Social Media

Think that #Twitter is the platform where brands keep their character length on the shorter side? Think again!

FACT: Tweets are longer than description text on #Facebook and #Instagram!

🚀 @PerspectiveIX via Socialbakers.

📊 The State of Social Media Marketing
Sprout Social 2019 Index Report

Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.

While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).

#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok

🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX

📱 Adults' Media Use & Attitudes

#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.

#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr

🚀 @PerspectiveIX via Ofcom.

📊 The Most Engaging Post Types on Twitter

According to recent data from Socialbakers, the most engaging post types from brands on #Twitter are
1. Videos 🎞
2. Photo 📸
3. Link 🔗
4. Status 🗣

🚀 @PerspectiveIX via Socialbakers.

❓Do you think the New Live video option will be at the top or the bottom of this list?

📊 Online Platform Time = YouTube & Instagram Gaining Most
Mary Meeker's Internet Trends 2019

From 17Q2 to 18Q4, % Internet users using select platforms more than once per day globally:
- #Facebook lost 1%, but still at the top
- #YouTube (+5%) & #Instagram (+6%) now rank 2nd and 5th with the highest gains

#️⃣ #WhatsApp #WeChat #FacebookMessenger #Twitter #Snapchat #Pinterest #Twitch

We’ll be back later with more analysis of this year’s report. For now, here’s a look at all 333 slides.

🚀 @PerspectiveIX
📡 Pulse: Every Sunday.

📈 Facebook Keeps On Growing

Little more than 15 years ago, on February 4, 2004, 19-year old Harvard student Mark Zuckerberg, along with some of his classmates, launched a little website called Thefacebook.

Confined to the Harvard campus at first, after changing its name to just "Facebook" in 2005, the social network was opened to the general public in the fall of 2006, marking the start of one of the most remarkable growth stories in corporate history.

Within three years, the social network added 350 million users and in the summer of 2012 it became the first online service of its kind to reach 1 billion monthly active users. Until today, despite being shrouded in controversy over its (mis)handling of user privacy, #Facebook just keeps on growing. In the past quarter alone, Facebook added 39 million monthly active users, bringing its total user base to an astonishing 2.41 billion.

🔗 Read more on Statista.
🔗 Read about #Twitter & #Snapchat's 2Q19 growth on yesterday's Pulse.

🦅 @PerspectiveIX

📉 Facebook losing the battle for Customer Satisfaction

Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.

Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.

After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.

#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr

🦅 @PerspectiveIX

📊 How Tech Companies Impact Society
The Verge Tech Survey 2020

Americans believe that #Google, #Amazon, #Apple, #Microsoft, #Netflix, and #YouTube have an overall positive effect on society. They’re more likely to think that #Twitter, #Slack, #Instagram, and #Facebook have an overall negative effect.

𝕭𝖊𝖓
🦅 @PerspectiveIX via the Verge.

❤️ Ranking of Brand Intimacy During the Coronavirus Pandemic

#Spotify, the audio streaming app with 73 million users in North America, was ranked No. 1 in a study of #brand intimacy as apps strengthened their emotional bonds with consumers during the COVID-19 pandemic. #Pinterest and #AppleMusic came in second and third place.

🗳 Related Poll.

#Facebook #Instagram #Pandora #Snapchat #Twitter #Airbnb #Uber

🦅 @perspectiveix via Pulse.

📱 TikTok is the 3rd Favourite Social Platform Among US Teens

When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens.

Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.

#Facebook #Twitter

🦅 @perspectiveix via MarketingCharts.

👻 add me on snapchat and also
📺 watch the best of TikTok on Instagram!

📰 Tech, Media, and Business News Headlines — Day 1


👉 #Intel unveils 10th-gen desktop CPUs, including 5.3GHz flagship (link)


👉 #Zoom admits it doesn't have 300M DAUs, quietly correcting the claim in its original blog post to 300M “daily Zoom meeting participants (link)


👉 #Telegram postpones the launch of its TON blockchain for a second time, pushing the go-live date to April 2021, and offers to return $1.2B to investors (link)


👉 Andreessen Horowitz raises $515M for its second fund dedicated to #cryptocurrency and #blockchain investments and holdings (link)


👉 #Apple Q2: $58.3B revenue, up 1% YoY; $44.9B from products, $13.35B from services; net income of $11.25B (link)


👉 #Amazon Q1: $75.5B revenue, up 26% YoY; net income of $2.5B, down from $3.6B in Q1 2019; $10.2B from AWS revenue, up from $7.7B YoY (link)


👉 #Twitter Q1: sales up 3% YoY to $808M; net loss of $8M due to COVID-19; mDAUs hit a record 166M, up 24% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily via @PerspectiveIX
💌 Weekly Newsletter.

Tech, Media, and Business News Headlines — Day 5


👉 #Apple will host a virtual #WWDC this year — starts on 22 June (link)


👉 #Twitter tests a warning message that tells users to rethink offensive replies (link)
👉 #Twitter rolls out changes to threaded conversations following tests in its prototype app, #twttr (link)

👉 #Airbnb cuts 1,900 jobs, around 25% of its global workforce (link)


👉 #Bitcoin is set for ‘Halving’ this month (link)


👉 Leaked videos show #Lenovo’s first gaming #smartphone (link)

👉 #Android 11’s public beta to launch with 3 June via live stream (link)
👉 #Google’s #Stadia controller will finally work wirelessly with computers starting this week (link)


👉 #Microsoft launches #SurfaceBook 3 (link) and #SurfaceHeadphones 2 (link)
👉 #Microsoft offers $100,000 to hack its custom Linux OS (link)


👉 #Uber lays off 14% of its workforce in COVID-19-related cost-cutting (link)


👉 #Pinterest Q1: revenue of $272M, vs. $270M est., up 35% YoY; user base grew to 367M MAUs, up 26% YoY (link)


👉 #EA Q4: revenues of $1.39B, beating expectations of $1.19B, up 12% YoY (link)


#️⃣ #EarningsCalls

📰 @iXDaily by @PerspectiveIX
💌 Weekly Newsletter.

Telegram's blockchain is dead, social networks are launching new features, and PS5 release is...
Tech, Media, and Business News Headlines — Day 11


👉 #Telegram shuts down its cryptocurrency operation — no more TON or Gram (link)


👉 #Twitter makes it easier to see quote retweets on #iOS (link)
👉 #Twitter says staff can continue working from home even after the pandemic passes (link)


👉 #PlayStation 5 still on track for holiday 2020 release (link)


👉 #Instagram adds bulk comment deletion & control for who can mention or tag you on iOS; also testing comment pinning (link)


👉 #Google tests iMessage-like emoji reactions for RCS Messages (link)


👉 #LinkedIn adds polls and live video-based events tools (link)


👉 Programmer hacked the #India's mandatory contact tracing app so that he always appear safe (link)



📰 @iXDaily by @PerspectiveIX
💌 Weekly Newsletter.

​​🐦 Twitter's Record-breaking Week

Back in 2016, Twitter switched categories, from "Social Networking" to "News" on the App Store and Google Play, hoping to boost its visibility. It did take it to the top of the chart in more than one occasion.

Fours years later, #Twitter is having a record-breaking week, according to two well-respected app store intelligence companies, Apptopia and SensorTower. Although their numbers are not precisely the same, they both show the same overall picture: flocks of new and returning Twitter users — almost 1 million new users in a day!

And why that is?
The world is amid civil unrest and protests for the death of #GeorgeFloyd and racial inequality. At the same time, #coronavirus has disrupted the life around the globe in its first wave and threatening with a second one. Twitter itself is in the news for standing up to Donald #Trump for sharing misleading information and/or promoting violence. While many people are outside protesting, many are stuck at home from the coronavirus threat. These all cause the need for immediacy in the news to be more than ever. And Twitter is serving that need.

Since the beginning of online social networking — web 2.0 phenomena before that — many of the "social" platforms have evolved to become more. Twitter has become a social news platform feeding the need for immediacy in the news; #Pinterest has become a social/visual search engine, etc.

These changes in the platforms, which many of us use daily, need to be reflected in the way we use them — personally or professionally — the same way it was considered in Twitter's change of categories.

#SocialMedia
©️ Image Credit: Apptopia via TechCrunch.

🦅 @perspectiveix