📊 The State of Social Media Marketing
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
Sprout Social 2019 Index Report
Social marketers have a good idea which #SocialMedia platforms to use in order to connect with their target audience. Aligned with consumer behaviours, 89% of marketers say they use #Facebook as part of their brand’s social strategy.
While Facebook reigns supreme, it’s worth taking a closer look at which social platforms are most popular among certain age groups. Facebook, for example, is the primary platform where members of Generation X Like or follow brands (77%), but for members of Generation Z, #Instagram takes the cake (69%).
#️⃣ #Twitter #YouTube #FacebookMessenger #Linkedin #Snapchat #Pinterest #WhatsApp #Twitch #TikTok
🔗 Download The Sprout Social 2019 Index Report here.
🚀 @PerspectiveIX
📱 Adults' Media Use & Attitudes
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
🚀 @PerspectiveIX via Ofcom.
#SocialMedia users are more likely than in 2017 to have a profile or account on #WhatsApp or #Instagram and less likely to have one on Facebook.
#️⃣ #YouTube #Snapchat #Twitter #LinkedIn #Pinterest #GooglePlus (RIP) #Tumblr
🚀 @PerspectiveIX via Ofcom.
📱 Top Social Media Apps Worldwide by Downloads
Q2 2019
#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.
#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.
🔗 Read more on SensorTower.
❗️ Check our Instagram Stories!
🦅 @PerspectiveIX
Q2 2019
#Facebook was the most downloaded #SocialMedia app worldwide for 2Q19 with close to 174 million installs.
#TikTok was the second most installed social media app worldwide last quarter with more than 156 million installs. #Instagram, #Snapchat, and #Likee rounded out the top five most installed social media apps worldwide for the quarter.
🔗 Read more on SensorTower.
❗️ Check our Instagram Stories!
🦅 @PerspectiveIX
📈 Social Media Users Pass 3.5 Billion
The number of people around the world using #SocialMedia grew by more than a quarter of a billion over the past 12 months, to reach the 3.5 billion milestone by July 2019.
More than 46% of the world’s total population now uses social media, but if we focus on ‘eligible audiences’ – people aged 13 and above – the penetration rate increases to 59%, with the latest trends suggesting that it will pass 60% within the next few months.
🔗 Read more on DataReportal.
🦅 @PerspectiveIX
The number of people around the world using #SocialMedia grew by more than a quarter of a billion over the past 12 months, to reach the 3.5 billion milestone by July 2019.
More than 46% of the world’s total population now uses social media, but if we focus on ‘eligible audiences’ – people aged 13 and above – the penetration rate increases to 59%, with the latest trends suggesting that it will pass 60% within the next few months.
🔗 Read more on DataReportal.
🦅 @PerspectiveIX
🤔 British & American kids would much rather be YouTubers than astronauts!
Last week, we had the 50th Apollo 11 anniversary, which landed Neil Armstrong and Buzz Aldrin on the surface of the Moon. On the eve of that, LEGO asked The Harris Poll to survey a total of 3,000 children in 🇺🇸🇬🇧🇨🇳 about their attitudes toward and knowledge of space.
Asked what they would like to be when they grow up, about 3 in 10 American and British children replied that they wanted to be YouTubers or Vloggers. In fact, becoming an astronaut ranked last among five professions! Only in China did children have a clear preference for being an astronaut!
#️⃣ #SocialMedia #Influencers #YouTube #NASA
📡 from arsTechnica via Pulse.
🦅 @PerspectiveIX
❓ How will this affect the West in 50 years?
Last week, we had the 50th Apollo 11 anniversary, which landed Neil Armstrong and Buzz Aldrin on the surface of the Moon. On the eve of that, LEGO asked The Harris Poll to survey a total of 3,000 children in 🇺🇸🇬🇧🇨🇳 about their attitudes toward and knowledge of space.
Asked what they would like to be when they grow up, about 3 in 10 American and British children replied that they wanted to be YouTubers or Vloggers. In fact, becoming an astronaut ranked last among five professions! Only in China did children have a clear preference for being an astronaut!
#️⃣ #SocialMedia #Influencers #YouTube #NASA
📡 from arsTechnica via Pulse.
🦅 @PerspectiveIX
❓ How will this affect the West in 50 years?
🖼 The Ultimate Social Media Image Size Guide for 2019
#️⃣ #SocialMedia #Facebook #Instagram #Twitter #Pinterest #LinkedIn #YouTube
🔗 More on Instagram.
🦅 @PerspectiveIX
#️⃣ #SocialMedia #Facebook #Instagram #Twitter #Pinterest #LinkedIn #YouTube
🔗 More on Instagram.
🦅 @PerspectiveIX
📰 News Consumption in the UK (2019)
Key findings:
- While TV remains the most-used platform for #news nowadays by UK adults, usage has decreased since last year (75% vs. 79% in 2018). At the same time, use of social media for news use has gone up (49% vs. 44%).
- Use of TV for news is much more likely among the 65+ age group (94%), while the #internet is the most-used platform for news consumption among 16-24s and those from a minority ethnic background.
- Fewer UK adults use BBC TV channels for news compared to last year, while more are using #SocialMedia platforms.
- When rated by their users on measures such as quality, accuracy, trustworthiness and impartiality, magazines continue to perform better than other news platforms, followed by #TV.
🦅 @PerspectiveIX via Ofcom.
Key findings:
- While TV remains the most-used platform for #news nowadays by UK adults, usage has decreased since last year (75% vs. 79% in 2018). At the same time, use of social media for news use has gone up (49% vs. 44%).
- Use of TV for news is much more likely among the 65+ age group (94%), while the #internet is the most-used platform for news consumption among 16-24s and those from a minority ethnic background.
- Fewer UK adults use BBC TV channels for news compared to last year, while more are using #SocialMedia platforms.
- When rated by their users on measures such as quality, accuracy, trustworthiness and impartiality, magazines continue to perform better than other news platforms, followed by #TV.
🦅 @PerspectiveIX via Ofcom.
📉 Facebook losing the battle for Customer Satisfaction
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
🦅 @PerspectiveIX
Pinterest keeps its top place for another year with 80% customer satisfaction rate in 2019, with no changes from 2018.
Snapchat's customer satisfaction rate was measured for the first time (by ASCI) in 2019 at 71%, just below the #SocialMedia average at 72%.
After the #CambridgeAnalytica scandal, it comes as no surprise that #Facebook is still struggling to revive its plummeting reputation, scoring the worst out of all platforms. They were also accused of dispersing disinformation, censoring political speeches and allowing foreign interference in the US 2016 election and Brexit.
#️⃣ #Pinterest #Snapchat #Twitter #YouTube #Wikipedia #Instagram #LinkedIn #Tumblr
🦅 @PerspectiveIX
📊 Time Spent on Social Media
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, #SocialMedia use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.
Emerging markets continue to spend the most time on social networks during a typical day. This could be driven by the younger demographics of these markets, with the 16 to 24-year-old segment driving growth globally. The Philippines spent the most time connected to social networks, devoting just over four hours a day to the digital sphere. Nigeria, Mexico, and Turkey all typically spent over three hours a day on social media sites.
Some of the more developed markets show signs of plateau which, in part, could be driven by the older demographics of these countries. During a typical day in Japan, people spend less than an hour staying connected digitally. Consequently, Japan also has one of the lowest birth rates in the world. Germany posts only slightly higher numbers, with users going on social media for just over an hour every day, while the UK and the US both spent closer to two hours per day engaging with social media.
As digital habits evolve, marketers and advertisers need to stay abreast of industry and demographic trends as the social media markets mature and become saturated in certain regions and countries.
🦅 @PerspectiveIX via Statista.
On average global internet users spent 2 hours and 23 minutes on social media per day, though trends differed widely by country. In around half of the markets that Global Web Index surveyed, #SocialMedia use had shrunk or plateaued in Q1 2019 when compared with 2018 figures.
Emerging markets continue to spend the most time on social networks during a typical day. This could be driven by the younger demographics of these markets, with the 16 to 24-year-old segment driving growth globally. The Philippines spent the most time connected to social networks, devoting just over four hours a day to the digital sphere. Nigeria, Mexico, and Turkey all typically spent over three hours a day on social media sites.
Some of the more developed markets show signs of plateau which, in part, could be driven by the older demographics of these countries. During a typical day in Japan, people spend less than an hour staying connected digitally. Consequently, Japan also has one of the lowest birth rates in the world. Germany posts only slightly higher numbers, with users going on social media for just over an hour every day, while the UK and the US both spent closer to two hours per day engaging with social media.
As digital habits evolve, marketers and advertisers need to stay abreast of industry and demographic trends as the social media markets mature and become saturated in certain regions and countries.
🦅 @PerspectiveIX via Statista.
📈 The Real Story is Stories!
And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.
🦅 @PerspectiveIX via Socialbakers.
PS. 🎙 @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
And #Facebook is dominating it using the Stories feature in its acqusitions, #Instagram and #WhatsApp, to keep #Snapchat at a pretty safe distance.
🦅 @PerspectiveIX via Socialbakers.
PS. 🎙 @iXRadio is back with a must-listen episode of Hidden Brain about #SocialMedia & how it can cause regrets. Listen here on Telegram.
📰 Social media as a Source of News
The world of news media – whose very purpose is to bring truth to the masses – has been plagued by distrust for a number of years.
Terms like “fake news” are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos – making news consumption the fastest growing behavior on social platforms.
🦅 @PerspectiveIX via GWI.
The world of news media – whose very purpose is to bring truth to the masses – has been plagued by distrust for a number of years.
Terms like “fake news” are now part of our lexicon, and for a while now, #SocialMedia has been firmly under the spotlight for its distribution of inaccurate information.
We saw consumers lose some of their trust in social media in the aftermath of data privacy scandals and Russian bots. But with the growing public health crisis, social media as a news source has made a resurgence.
Nearly half of internet users in the U.S. and UK are now reading more news stories on social media.
This is more than the number who are increasingly keeping in touch with family and friends, watching entertainment content, and sharing photos and videos – making news consumption the fastest growing behavior on social platforms.
🦅 @PerspectiveIX via GWI.
📊 Top Social Media Apps Worldwide for February 2020 by Downloads
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India 🇮🇳 at 41.3% of its total installs and Brazil 🇧🇷 at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India 🇮🇳 at 23.8%, followed by Brazil 🇧🇷 at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
#TikTok was the most downloaded social media app worldwide for February 2020 with 112.8 million installs, which represented a 96.2% YoY increase.
The countries with the most downloads of the app during this period were India 🇮🇳 at 41.3% of its total installs and Brazil 🇧🇷 at 8.6%.
#Facebook was the second most installed #SocialMedia app worldwide last month with 57 million downloads, which represented a nearly 8% increase from February 2019.
The countries with the largest number of Facebook installs were India 🇮🇳 at 23.8%, followed by Brazil 🇧🇷 at 9%.
#Instagram, #Likee, and #Snapchat rounded out the top five most downloaded social media apps worldwide for the month.
🦅 @PerspectiveIX via SensorTower.
📱 TikTok is the 3rd Favourite Social Platform Among US Teens
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
🦅 @perspectiveix via MarketingCharts.
👻 add me on snapchat and also
📺 watch the best of TikTok on Instagram!
When it comes to which #SocialMedia platforms resonate most with US teens, the battle between #Snapchat and #Instagram continues. But the latest report on #teens from Piper Sandler shows that a new player – #TikTok – has made its way onto the scene and is quickly becoming a favourite with teens.
Snapchat has remained the favourite among teens since 2016. However, Instagram, which is currently the favourite social platform for almost one-third (31%) of the 5,200 US teens surveyed.
#Facebook #Twitter
🦅 @perspectiveix via MarketingCharts.
👻 add me on snapchat and also
📺 watch the best of TikTok on Instagram!
📈 TikTok’s US Adult Users Double Year-Over-Year
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
🦅 @perspectiveix
Here are Age & Income Breakdowns
#TikTok has already made its way into the heart of teens, with more than 1 in 10 (13%) declaring it their favourite #SocialMedia platform, behind only #Snapchat & #Instagram.
But what about adults? As it turns out, the number of unique US adults visitors to the app has more than doubled in a year, per data provided by Comscore. In March 2020, more than 28.8 million US adults (ages 18+) used the video-sharing app. This is compared to roughly 14.2 million who used the app in March 2019.
Read more on MarketingCharts.
🦅 @perspectiveix