🏆 TV at the Top
#TV continues to rank 1st as Americans' preferred platform for getting #news!
🚀 @PerspectiveIX via PewResearch.
❓ Which of the following would you say you prefer for getting news?
#TV continues to rank 1st as Americans' preferred platform for getting #news!
🚀 @PerspectiveIX via PewResearch.
❓ Which of the following would you say you prefer for getting news?
📺 YouTube Is A Very Important Source of How-To Videos
#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.
🚀 @PerspectiveIX via MarketingCharts.
#YouTube is the primary destination for videos online. The platform has grown in overall popularity in recent years. Pew’s report indicates that roughly 2 in 3 adults (68%) use YouTube as of Q2, up from fewer than half (48%) at the beginning of 2016.
🚀 @PerspectiveIX via MarketingCharts.
📱 Latest Device Trends
- Digital consumers now own an average of 3.2 devices.
- 55% now use smart home entertainment products.
- 40% used mobile voice search last month.
- Smartphones are deemed the most important device, with 67% saying so.
🚀 @PerspectiveIX via GWI.
⬇️ Download the report here.
- Digital consumers now own an average of 3.2 devices.
- 55% now use smart home entertainment products.
- 40% used mobile voice search last month.
- Smartphones are deemed the most important device, with 67% saying so.
🚀 @PerspectiveIX via GWI.
⬇️ Download the report here.
🎮 Best-Selling Game Consoles Return From the Dead
Exactly 24 years after its launch on December 3, 1994, #Sony is bringing back one of the most popular video game consoles of all time: the original #PlayStation. In a move that feels partly like a deserved celebration of an iconic device and partly like jumping on the #Nintendo Classic bandwagon, Sony announced the PlayStation Classic earlier this year for a launch on December 3.
🚀 @PerspectiveIX via Statista.
Exactly 24 years after its launch on December 3, 1994, #Sony is bringing back one of the most popular video game consoles of all time: the original #PlayStation. In a move that feels partly like a deserved celebration of an iconic device and partly like jumping on the #Nintendo Classic bandwagon, Sony announced the PlayStation Classic earlier this year for a launch on December 3.
🚀 @PerspectiveIX via Statista.
🛍 The Top 5 Most Popular Categories Purchased Online
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study.
🚀 @PerspectiveIX via MarketingCharts.
❓ Have you purchased anything online during last 30 days?
A majority of online consumers around the world claim to buy entertainment (61%) and service (56%) categories more often online than in-store. And while fewer (38%) say they buy durables such as fashion, IT/mobile and electronics more often online, that still outweighs the share (22%) that buy them more in-store, according to a Nielsen study.
🚀 @PerspectiveIX via MarketingCharts.
❓ Have you purchased anything online during last 30 days?
🎥 Netflix's Record-Breaking November
Streaming giant #Netflix set a new record for monthly consumer spending in its mobile app during November, grossing an estimated $86.6 million worldwide on the App Store and Google Play according to Sensor Tower Store Intelligence data. This figure was 77% higher than the $49 million Sensor Tower estimated the app grossed in November 2017 and 2.3% greater than the $84.7 million users users spent in July of this year, its previous best month for revenue. All told, the app has now grossed more than $1.58 billion globally since it began monetizing in September 2015.
🚀 @PerspectiveIX via SensorTower.
❓ Have you watched anything on Netflix in the last 30 days?
Streaming giant #Netflix set a new record for monthly consumer spending in its mobile app during November, grossing an estimated $86.6 million worldwide on the App Store and Google Play according to Sensor Tower Store Intelligence data. This figure was 77% higher than the $49 million Sensor Tower estimated the app grossed in November 2017 and 2.3% greater than the $84.7 million users users spent in July of this year, its previous best month for revenue. All told, the app has now grossed more than $1.58 billion globally since it began monetizing in September 2015.
🚀 @PerspectiveIX via SensorTower.
❓ Have you watched anything on Netflix in the last 30 days?
📺 Netflix's 2019 Problem
Although Netflix had a record-breaking November, it's problems can be record-breaking as well. Following #Netflix’s lead, nearly every major video company is moving into the streaming media business. And that means also moving their content off Netflix and onto their own services.
Disney — along with its soon-to-be purchased Fox — is launching its streaming service, Disney+, next year and pulling its content, including Pixar and Marvel films, from Netflix. The combined AT&T/Time Warner, which has licensed its popular TV series “Friends” to Netflix, may also pull its movies and TV shows from Netflix when its own streaming service gets off the ground at the end of 2019.
That potential loss is part of the reason Netflix has ratcheted up its original content spending lately, and is expected to spend $12 billion to $13 billion on content in 2018 — most of which will go toward original content.
As of October, original content made up 8 percent of content, measured in hours, on Netflix, according to Ampere.
🚀 @PerspectiveIX via Recode.
Although Netflix had a record-breaking November, it's problems can be record-breaking as well. Following #Netflix’s lead, nearly every major video company is moving into the streaming media business. And that means also moving their content off Netflix and onto their own services.
Disney — along with its soon-to-be purchased Fox — is launching its streaming service, Disney+, next year and pulling its content, including Pixar and Marvel films, from Netflix. The combined AT&T/Time Warner, which has licensed its popular TV series “Friends” to Netflix, may also pull its movies and TV shows from Netflix when its own streaming service gets off the ground at the end of 2019.
That potential loss is part of the reason Netflix has ratcheted up its original content spending lately, and is expected to spend $12 billion to $13 billion on content in 2018 — most of which will go toward original content.
As of October, original content made up 8 percent of content, measured in hours, on Netflix, according to Ampere.
🚀 @PerspectiveIX via Recode.
📈 TikTok Reached a New High in November
#TikTok from Bytedance reached its highest ranking yet last month at No. 2 for overall global downloads behind only #WhatsApp. It had ranked No. 3 in October.
🚀 @PerspectiveIX via SensorTower.
❓ Have you downloaded TikTok yet?
#TikTok from Bytedance reached its highest ranking yet last month at No. 2 for overall global downloads behind only #WhatsApp. It had ranked No. 3 in October.
🚀 @PerspectiveIX via SensorTower.
❓ Have you downloaded TikTok yet?
🎞 Video Get More Interactions than Images
The more followers an #Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k followers to more than 10 million followers.
The analysis yielded an interesting benchmark: the vast majority (72.6%) of posts from these various pages were Image posts. In fact, posts were more than 4 times as likely to be Images as Videos (16.7% share), and almost 7 times more likely to be Images as Carousel posts (10.7% share).
However, the finding that 1 in 6 posts are Videos masks some intriguing differences by profile size. When sorting the results on post type distribution by page size, the analysis found a near-linear correlation between size and likelihood of using Videos. In other words, the larger the follower number, the more likely the page to use videos as part of the post mix, and the less likely to use Images.
🚀 @PerspectiveIX via MarketingCharts.
The more followers an #Instagram business page has, the more likely it is to include video in its mix of post types, according to a study from Quintly. As part of its report, Quintly analyzed more than 8.9 million posts during the Q1-Q3 2018 period from more than 44,400 profiles ranging in size from 0-1k followers to more than 10 million followers.
The analysis yielded an interesting benchmark: the vast majority (72.6%) of posts from these various pages were Image posts. In fact, posts were more than 4 times as likely to be Images as Videos (16.7% share), and almost 7 times more likely to be Images as Carousel posts (10.7% share).
However, the finding that 1 in 6 posts are Videos masks some intriguing differences by profile size. When sorting the results on post type distribution by page size, the analysis found a near-linear correlation between size and likelihood of using Videos. In other words, the larger the follower number, the more likely the page to use videos as part of the post mix, and the less likely to use Images.
🚀 @PerspectiveIX via MarketingCharts.
📱 Fastest Mobile Internet
Norway🇳🇴 had the fastest mobile #internet download speed, coming in at 67.17 megabits per second (Mbps). Iceland🇮🇸 came in a close second with 67.05 Mbps. The United States 🇺🇸 came in a distant 43rd with an average download speed of 30.49 Mbps. To stream #Netflix in Ultra HQ quality, a person needs access to 25 Mbps.
🚀 @PerspectiveIX via Statista.
Norway🇳🇴 had the fastest mobile #internet download speed, coming in at 67.17 megabits per second (Mbps). Iceland🇮🇸 came in a close second with 67.05 Mbps. The United States 🇺🇸 came in a distant 43rd with an average download speed of 30.49 Mbps. To stream #Netflix in Ultra HQ quality, a person needs access to 25 Mbps.
🚀 @PerspectiveIX via Statista.
🗣 Word of Mouth & Product Discovery
Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products.
For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations.
🚀 @PerspectiveIX via GlobalWebIndex.
Older generations are typically more inclined to use WOM for brand discovery, with over a third of 45-54 (34%, Index 1.09) and 55-64 year olds (38%, Index 1.21) citing this as a main source for finding out about new brands and products.
For both baby boomers and Gen Xers, WOM recommendations places third as a brand discovery source behind ads seen on TV and search engines. It drops down to fourth for millennials, and sixth for Gen Z, but this still places it just ahead of recommendations on social media for both these younger generations.
🚀 @PerspectiveIX via GlobalWebIndex.
🚕 Lyft has eaten into Uber’s U.S. market share
#Uber controls the majority of U.S. ride-hailing but #Lyft is growing twice as fast. And both plan to go public in early 2019.
🚀 @PerspectiveIX via Recode.
#Uber controls the majority of U.S. ride-hailing but #Lyft is growing twice as fast. And both plan to go public in early 2019.
🚀 @PerspectiveIX via Recode.
📱 2018's Highest Grossing iPhone Apps
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
#Netflix was by far the highest grossing #iPhone and #iPad app in 2018, bringing in 790 million dollars. Tencent’s video streaming app was the second highest earning iOS app, grossing 490 million dollars. Netflix blew the other top ten apps out of the water, racking up 62 percent more revenue than second-place iOS app,Tencent.
While Netflix outperformed #Tencent, video streaming and sharing applications did well overall, dominating the top ten list. Seven out of the ten highest grossing iOS apps were video streaming or sharing applications. Notably, half of the apps were owned by Chinese companies like #Baidu, Tencent, and #Alibaba.
🚀 @PerspectiveIX via Statista.
🔍 Google’s Top Trending Searches of 2018
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
It’s that time of the year again, for the most special of retrospections… year-in-review lists. Google’s top trending searches of 2018 show that natural disasters and celebrity deaths were atop our minds again this year, though nothing trended quite as much on our keyboards as the exciting World Cup.
🚀 @PerspectiveIX via MarketingCharts.
👤 e-Commerce App vs Web Engagement
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.
Using the top four e-commerce brands, here Verto dives into what form of traffic was driving the majority of their visits. Unsurprisingly, Web (including mobile & desktop) continues to dominate e-commerce reach and time spent. 179 million unique monthly visitors access #Amazon at least once via Web which is 97% of Amazon’s user base for September 2018; only 53% of those users, 98 million, access it via the application. Even in terms of engagement, the average user on Amazon spent slightly more than 5 hours on web browsers compared to slightly under an hour on the app.
🚀 @PerspectiveIX via VertoAnalytics.