๐คณ Too Much Branded Influencer Content on Social Media
Influencer marketing and branded content on #SocialMedia is quickly catching up to traditional advertising โ but how do consumers feel about this development?
According to new data from Kantar, a third of consumers like branded content less than ads. The number is almost 60% in @perspectiveix Telegram community, according to the poll in the previous post [after 169 votes].
The amount of these branded and promotional content is another attitude determining factor. Kantar data shows 42% of the respondents say that they see too much branded content on social media, while 22% claimed that they don't notice it.
โ How do you feel about that? Do you think you're seeing too much of them? Or you don't even notice them? Or they don't bother you?
๐ฆ @perspectiveix via MarketingCharts.
Influencer marketing and branded content on #SocialMedia is quickly catching up to traditional advertising โ but how do consumers feel about this development?
According to new data from Kantar, a third of consumers like branded content less than ads. The number is almost 60% in @perspectiveix Telegram community, according to the poll in the previous post [after 169 votes].
The amount of these branded and promotional content is another attitude determining factor. Kantar data shows 42% of the respondents say that they see too much branded content on social media, while 22% claimed that they don't notice it.
โ How do you feel about that? Do you think you're seeing too much of them? Or you don't even notice them? Or they don't bother you?
๐ฆ @perspectiveix via MarketingCharts.
๐ฆ
[ perspective ix ]
๐ณ Would you be interested to see daily [tech/media/business] news roundups on @perspectiveix?
๐ณ Remember this poll?
It made me create @ixDaily โ a daily dose of tech, media, and business news.
๐ Join & stay in the know: https://t.me/iXDaily
Also, feel free to share any feedback you might have. Thank you.
It made me create @ixDaily โ a daily dose of tech, media, and business news.
๐ Join & stay in the know: https://t.me/iXDaily
Also, feel free to share any feedback you might have. Thank you.
๐ณ Will Facebook be as important in 5 years as it is today?
Anonymous Poll
22%
Yes
62%
No
16%
I don't know
๐ณ Which mobile operating system do you use?
Anonymous Poll
81%
Android
13%
iOS
5%
I have both
1%
None (comment what you're using please)
๐ Hey y'all!
Just a quick update for those of you who thought we're dead โ well, we're not! Just super busy.
Stick around and stay tuned. Good things happen to those who wait!
Meanwhile
- if you wanna keep up with the tech/media/biz news, go to @iXDaily.
- if you want weekly roundups, go to perspectiveix.com/newsletter [today's issue is goooood! just sayin']
- if you wanna treat your ears and brain, check out @iXRadio.
We'll be back. Don't just leave and miss out.
๐ฆ @perspectiveix
Just a quick update for those of you who thought we're dead โ well, we're not! Just super busy.
Stick around and stay tuned. Good things happen to those who wait!
Meanwhile
- if you wanna keep up with the tech/media/biz news, go to @iXDaily.
- if you want weekly roundups, go to perspectiveix.com/newsletter [today's issue is goooood! just sayin']
- if you wanna treat your ears and brain, check out @iXRadio.
We'll be back. Don't just leave and miss out.
๐ฆ @perspectiveix
โโ๐บ Netflix Sees Unprecedented Growth Amid Pandemic
While no one in their right mind would wish for a global health emergency/economic crisis, itโs hard to make a list of companies that might profit from the current situation and not have #Netflix on that list. A global crisis that forces people to stay home for weeks? Movie theaters, bars, restaurants, and gyms shuttered? No live sports on TV? What else are people supposed to do but cuddle up and watch Tiger King?
Netflixโs latest quarterly results seem to confirm that notion, as the streaming giant added more paid subscribers over the past six months than ever before in its history. Nearly 16 million people signed up for the service in the first quarter alone, with another 10 million subscribers added by the end of June. That brings Netflix's global paid memberships to 193 million, up 26 million since the beginning of 2020. To add some perspective, Netflix added just 12 million subscribers in the first half of 2019 and less than 28 million in the entire year.
Read more on Statista.
๐ฆ @perspectiveix
While no one in their right mind would wish for a global health emergency/economic crisis, itโs hard to make a list of companies that might profit from the current situation and not have #Netflix on that list. A global crisis that forces people to stay home for weeks? Movie theaters, bars, restaurants, and gyms shuttered? No live sports on TV? What else are people supposed to do but cuddle up and watch Tiger King?
Netflixโs latest quarterly results seem to confirm that notion, as the streaming giant added more paid subscribers over the past six months than ever before in its history. Nearly 16 million people signed up for the service in the first quarter alone, with another 10 million subscribers added by the end of June. That brings Netflix's global paid memberships to 193 million, up 26 million since the beginning of 2020. To add some perspective, Netflix added just 12 million subscribers in the first half of 2019 and less than 28 million in the entire year.
Read more on Statista.
๐ฆ @perspectiveix
๐ฏ Weeks of Pulse
Yesterday, I sent out the 100th issue of Pulse โ our weekly newsletter. Compared to this channel (which is over 4.5 years old), Pulse is pretty young, but still, it felt like an important milestone.
If you've ever done something you're passionate about for 100 weeks, you'll know what I mean. Plus, yesterday, for the first time, Pulse had a sponsor!
TRASH, the super exciting AI video editing app was our sponsor.
Check them out and do a Vibe Check. It's super cool.
You can read 100th Pulse as well โ and subscribe to it if you haven't already.
๐ฆ @perspectiveix
Yesterday, I sent out the 100th issue of Pulse โ our weekly newsletter. Compared to this channel (which is over 4.5 years old), Pulse is pretty young, but still, it felt like an important milestone.
If you've ever done something you're passionate about for 100 weeks, you'll know what I mean. Plus, yesterday, for the first time, Pulse had a sponsor!
TRASH, the super exciting AI video editing app was our sponsor.
Check them out and do a Vibe Check. It's super cool.
You can read 100th Pulse as well โ and subscribe to it if you haven't already.
๐ฆ @perspectiveix
๐ Telegram Video Calls
"Video calls are available on #Telegram beta v7.0 for #iOS without having to activate them from the debug menu. There is no trace of the feature on #Android, not even in beta."
๐ฆ @perspectiveix via Alessandro Paluzzi.
"Video calls are available on #Telegram beta v7.0 for #iOS without having to activate them from the debug menu. There is no trace of the feature on #Android, not even in beta."
๐ฆ @perspectiveix via Alessandro Paluzzi.
Shopping via Social Media on the Rise
Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report, GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
As online shopping continues to grow, particularly during the current pandemic, shopping via #SocialMedia appears to be picking up steam. GfKโs survey shows that close to one-fifth of US consumers have shopped online either by using the โbuyโ button on social media (18%) or by clicking a shoppable post or story on a social network (16%). This is up from 13% and 12% of shoppers, respectively, who said the same in 2019.
๐ฆ @perspectiveix via MarketingCharts.
Consumers are gaining confidence in the idea that they could do nearly all of their shopping online. In a new report, GfK found that more than half (52%) of US consumers believe they can shop online for almost 100% of the products or services they need, up from 48% feeling that way last year.
As online shopping continues to grow, particularly during the current pandemic, shopping via #SocialMedia appears to be picking up steam. GfKโs survey shows that close to one-fifth of US consumers have shopped online either by using the โbuyโ button on social media (18%) or by clicking a shoppable post or story on a social network (16%). This is up from 13% and 12% of shoppers, respectively, who said the same in 2019.
๐ฆ @perspectiveix via MarketingCharts.
๐ I Am 5 Today!
5 Years ago today, on 25 September 2015, @perspectiveix channel was born. Although it took us five weeks to share our first post, my birthday is still today!
I know that we've slowed down a bit during the past couple of months, but as I'm sure you know, everything's been weird since March... Now we've got @ixDaily with constant daily updates.
Nevertheless, it has been another fascinating year of being with you all and we intend to stay around. If you ever enjoyed perspectiveix, please share it with your friends/colleagues (you're smart, you know how). That would be the best birthday gift to us.
THANK YOU for being with us.
Ben & ๐ฆ [ @perspectiveix ]
5 Years ago today, on 25 September 2015, @perspectiveix channel was born. Although it took us five weeks to share our first post, my birthday is still today!
I know that we've slowed down a bit during the past couple of months, but as I'm sure you know, everything's been weird since March... Now we've got @ixDaily with constant daily updates.
Nevertheless, it has been another fascinating year of being with you all and we intend to stay around. If you ever enjoyed perspectiveix, please share it with your friends/colleagues (you're smart, you know how). That would be the best birthday gift to us.
THANK YOU for being with us.
Ben & ๐ฆ [ @perspectiveix ]
๐ณ Which of these topics are you interested in? (You can choose more than just one.)
Anonymous Poll
30%
Social Media
32%
[Digital] Marketing
83%
Technology
36%
Business
4%
Other [relevant] topics? Comment.
๐ค Robot Workers
The rise of the machines has well and truly started. Data from the International Federation of Robotics reveals that the pace of industrial automation is accelerating across much of the developed world with 74 installed industrial robots per 10,000 employees globally in 2016. by 2020, that increased to 113 across the manufacturing sector. Asia now has a robot density of 118 units per 10,000 workers and that figure is 114 and 103 in Europe and the Americas, respectively . China is one of the countries recording the highest growth levels in industrial automation but nowhere has a #robot density like South Korea.
Read more here.
๐ฆ @perspectiveix
The rise of the machines has well and truly started. Data from the International Federation of Robotics reveals that the pace of industrial automation is accelerating across much of the developed world with 74 installed industrial robots per 10,000 employees globally in 2016. by 2020, that increased to 113 across the manufacturing sector. Asia now has a robot density of 118 units per 10,000 workers and that figure is 114 and 103 in Europe and the Americas, respectively . China is one of the countries recording the highest growth levels in industrial automation but nowhere has a #robot density like South Korea.
Read more here.
๐ฆ @perspectiveix
๐ณ Have you tried 'Among Us' yet?
Anonymous Poll
32%
Yes
13%
Not yet, but will do
23%
No, and not going to
31%
What's 'Among Us'?
๐ฎ Mobile Games in Q3 2020
First-time installs of mobile games climbed nearly 28 percent Y/Y last quarter to 14.2 billion across the #AppStore and #GooglePlay globally. The majority of installs came from Google Play, which grew 36.8% from 8.7 billion in 3Q19 to 11.9 billion. Conversely, the App Store actually saw game installs decline slightly Y/Y, decreasing 4.2% from 2.4 billion in the previous year to 2.3 billion in 3Q20. This figure reflects a decrease in mobile game installs from Chinaโs App Store; outside of China, first-time game installs were up slightly.
InnerSlothโs #AmongUs was a breakaway hit, reaching No. 1 among the top-downloaded games of 3Q20 with installs that were more than 13 times what it saw in 3Q19.
Read more on SensorTower.
#MobileGames
๐ฆ @perspectiveix
First-time installs of mobile games climbed nearly 28 percent Y/Y last quarter to 14.2 billion across the #AppStore and #GooglePlay globally. The majority of installs came from Google Play, which grew 36.8% from 8.7 billion in 3Q19 to 11.9 billion. Conversely, the App Store actually saw game installs decline slightly Y/Y, decreasing 4.2% from 2.4 billion in the previous year to 2.3 billion in 3Q20. This figure reflects a decrease in mobile game installs from Chinaโs App Store; outside of China, first-time game installs were up slightly.
InnerSlothโs #AmongUs was a breakaway hit, reaching No. 1 among the top-downloaded games of 3Q20 with installs that were more than 13 times what it saw in 3Q19.
Read more on SensorTower.
#MobileGames
๐ฆ @perspectiveix
๐ข Quick Announcement
Apparently many of you still don't know about our other channel, and I think you'll like it, so I thought I'd share a quick post about it:
๐ฐ @iXDaily
It is where you can stay up to date with the technology & business news โ six days a week โ here on Telegram.
It's only one daily update (unlike @iXNews) and gives you all you need to know for the day.
Hope you join @iXDaily and enjoy it. Any feedback? Please comment!
Thank you
Ben
Apparently many of you still don't know about our other channel, and I think you'll like it, so I thought I'd share a quick post about it:
๐ฐ @iXDaily
It is where you can stay up to date with the technology & business news โ six days a week โ here on Telegram.
It's only one daily update (unlike @iXNews) and gives you all you need to know for the day.
Hope you join @iXDaily and enjoy it. Any feedback? Please comment!
Thank you
Ben
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๐ฆพ Super Jeff
"I feel like everyone knows that the first rule of being the richest man in the world is never get caught on video with robotic supervillain arms." โ Aaron Levie
#JeffBezos #Amazon
๐ฆ @perspectiveix
"I feel like everyone knows that the first rule of being the richest man in the world is never get caught on video with robotic supervillain arms." โ Aaron Levie
#JeffBezos #Amazon
๐ฆ @perspectiveix
๐ฐ Biggest Bitcoin Transaction Yet
The biggest #Bitcoin transaction in history was sent literally just today.
- 88,857 BTC almost worth $1.15 billion
- Transaction fee was ridiculously low at $3.54 (view the transaction here.)
In comparison, fees charged for this transaction would be (via ChrisMessina):
- #Paypal, if international: $50,737,750.32
- Paypal, if domestic: $33,440,790.09
- #Stripe: $34,439,536.65
๐ฆ @perspectiveix
The biggest #Bitcoin transaction in history was sent literally just today.
- 88,857 BTC almost worth $1.15 billion
- Transaction fee was ridiculously low at $3.54 (view the transaction here.)
In comparison, fees charged for this transaction would be (via ChrisMessina):
- #Paypal, if international: $50,737,750.32
- Paypal, if domestic: $33,440,790.09
- #Stripe: $34,439,536.65
๐ฆ @perspectiveix
๐ป Snapchatters, any of you here?
Hi all, hope you're well and safe. Just a quick request:
I've made this #SnapchatLens and it's gone kinda viral with over 800k views in almost 10 days! I'm hoping it hits 1 million views, so if you're on #Snapchat, give it a shot please, and share it with a friend โ or myself: perspectiveix
Here's the link to the lens: https://prs.pctvix.co/3572llK
and here are the rest of them.
Thank you!
Hi all, hope you're well and safe. Just a quick request:
I've made this #SnapchatLens and it's gone kinda viral with over 800k views in almost 10 days! I'm hoping it hits 1 million views, so if you're on #Snapchat, give it a shot please, and share it with a friend โ or myself: perspectiveix
Here's the link to the lens: https://prs.pctvix.co/3572llK
and here are the rest of them.
Thank you!