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Celtra obtains Amazon Ads certification for creative platform
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Celtra obtains Amazon Ads certification for creative platform
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PPC Land
Celtra obtains Amazon Ads certification for creative platform
Integration allows seamless deployment of creative assets across Amazon DSP, streamlining campaign workflow for advertisers.
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Digital ad revenue hits $259B with unexpected mid-tier growth
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Digital ad revenue hits $259B with unexpected mid-tier growth
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PPC Land
Digital ad revenue hits $259B with unexpected mid-tier growth
Major advertising categories show double-digit increases as mid-sized companies outpace tech giants.
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CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
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CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
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PPC Land
CTV shifts force media strategy pivot as 9 in 10 homes connect TVs
FAST platforms gain significant ground amid subscription fatigue and economic concerns, new data shows.
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Microsoft unveils merchant program for Copilot shopping integration
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Microsoft unveils merchant program for Copilot shopping integration
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PPC Land
Microsoft unveils merchant program for Copilot shopping integration
A centralized AI-powered shopping platform connecting retailers with customers through personalized recommendations
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EU's attempt to fix GDPR enforcement backfires spectacularly
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EU's attempt to fix GDPR enforcement backfires spectacularly
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PPC Land
EU's attempt to fix GDPR enforcement backfires spectacularly
How a well-intentioned regulation became a bureaucratic nightmare.
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How web standards shape the internet's governing framework
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How web standards shape the internet's governing framework
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PPC Land
How web standards shape the internet's governing framework
A behind-the-scenes look at the consensus-driven process that ensures web reliability.
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Google Marketing Live 2025 unveils AI-powered ad innovations
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Google Marketing Live 2025 unveils AI-powered ad innovations
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PPC Land
Google Marketing Live 2025 unveils AI-powered ad innovations
Google Marketing Live 2025 to showcase latest digital advertising tools and AI capabilities this May.
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YouTube expands automatic dubbing despite viewer concerns over missing opt-out
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YouTube expands automatic dubbing despite viewer concerns over missing opt-out
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PPC Land
YouTube expands automatic dubbing despite viewer concerns over missing opt-out
New AI-powered feature enables creators to reach global audiences but leaves viewers without global disable option.
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Meta to use public posts to train AI models, users can opt out
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Meta to use public posts to train AI models, users can opt out
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PPC Land
Meta to use public posts to train AI models, users can opt out
Meta announced plans to harvest public user content for AI training, raising privacy concerns.
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Google's AI Overviews cut organic clicks by 34.5% despite company claims
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Google's AI Overviews cut organic clicks by 34.5% despite company claims
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PPC Land
Google's AI Overviews cut organic clicks by 34.5% despite company claims
A new study challenges Google's assertion that AI Overviews increase website traffic, impacting publisher revenue and user behavior.
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Google's AI-powered defense suspended 39 million advertiser accounts
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Google's AI-powered defense suspended 39 million advertiser accounts
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PPC Land
Google's AI-powered defense suspended 39 million advertiser accounts
How Google leverages advanced AI systems to combat fraudulent advertisements.