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Tubi surpasses 100 million users amid streaming advertising boom
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Tubi surpasses 100 million users amid streaming advertising boom
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Tubi surpasses 100 million users amid streaming advertising boom
Free streaming service reaches 2.2% of total TV viewing as ad-supported platforms gain market share.
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German authorities issue comprehensive AI development guidelines
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German authorities issue comprehensive AI development guidelines
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German authorities issue comprehensive AI development guidelines
German data protection authorities publish detailed technical requirements for AI systems covering entire development lifecycle from design to operation.
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Midjourney launches V1 video model with social media optimization
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Midjourney launches V1 video model with social media optimization
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Midjourney launches V1 video model with social media optimization
AI image generator introduces video capabilities on June 18, addressing compression issues for social platforms.
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Google announces changes to MRC accredited metrics in July 2025
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Google announces changes to MRC accredited metrics in July 2025
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Google announces changes to MRC accredited metrics in July 2025
Platform updates will significantly impact invalid impression counting for advertisers.
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TikTok's GMV Max ROI guarantee: advertiser protection or platform control?
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TikTok's GMV Max ROI guarantee: advertiser protection or platform control?
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TikTok's GMV Max ROI guarantee: advertiser protection or platform control?
Examining whether automated advertising solutions truly benefit advertisers or consolidate platform power.
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Building AI Value Creators: the comprehensive workforce transformation guide
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Building AI Value Creators: the comprehensive workforce transformation guide
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Building AI Value Creators: the comprehensive workforce transformation guide
Organizations must develop new mindsets, skills, and cultural approaches as artificial intelligence fundamentally reshapes business operations and competitive advantage across industries.
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DuckDuckGo expands browser scam protection against fake sites
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DuckDuckGo expands browser scam protection against fake sites
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DuckDuckGo expands browser scam protection against fake sites
DuckDuckGo's browser now guards against investment scams and fake tech support alongside existing phishing defenses.
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Google faces first private collateral estoppel motion after monopoly ruling
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Google faces first private collateral estoppel motion after monopoly ruling
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Google faces first private collateral estoppel motion after monopoly ruling
Advertisers file motion demanding Google be prevented from relitigating monopoly findings after Virginia court established liability for anticompetitive conduct.
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Quora opens first AI automation engineer role for internal productivity
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Quora opens first AI automation engineer role for internal productivity
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Quora opens first AI automation engineer role for internal productivity
Quora announces single AI automation engineer position to automate manual work and increase productivity across company operations.
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Meta announces generative AI advances for advertisers at Cannes Lions
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Meta announces generative AI advances for advertisers at Cannes Lions
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Meta announces generative AI advances for advertisers at Cannes Lions
Meta introduces new AI-powered advertising tools, video generation features, and WhatsApp ads at Cannes Lions International Festival of Creativity.
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Criteo debuts auction-based display ads for retail media flexibility
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Criteo debuts auction-based display ads for retail media flexibility
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Criteo debuts auction-based display ads for retail media flexibility
Programmatic technology brings bidding dynamics to retail environments, supporting major clients like Costco and Shipt with automated pricing options.
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Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration
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Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration
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Meta activates SKAdNetwork 4.0 for advertisers requiring manual configuration
Meta's gradual rollout of Apple's privacy-focused attribution system reaches more accounts as marketers discover manual setup steps.
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Former Google exec exposes ad empire's secret schemes in new book
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Former Google exec exposes ad empire's secret schemes in new book
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Former Google exec exposes ad empire's secret schemes in new book
Ari Paparo's "Yield" reveals internal Google programs like Bernanke and Poirot used to manipulate advertising markets.
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Microsoft's Xandr DSP closure opens doors for independent players
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Microsoft's Xandr DSP closure opens doors for independent players
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Microsoft's Xandr DSP closure opens doors for independent players
Adform CTO sees €100 billion European opportunity as privacy concerns drive market consolidation.
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French agency achieves 7% cost efficiency boost with attention-based bidding in DV360
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French agency achieves 7% cost efficiency boost with attention-based bidding in DV360
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French agency achieves 7% cost efficiency boost with attention-based bidding in DV360
EssenceMediacom France demonstrates successful custom bidding implementation using attention metrics in July 2024 campaign for CPG advertiser.
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Meta launches opportunity score globally for all advertisers
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Meta launches opportunity score globally for all advertisers
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Meta launches opportunity score globally for all advertisers
Meta introduces AI-powered campaign optimization tool offering 0-100 point scoring and real-time recommendations to improve performance.