Flawed AI tracking methods are beginning to skew attribution models, creating false signals that influence budget and strategy.

MCP solves the infrastructure problem that kept AI agents stuck at the analysis stage. But raw access to a live ad account is a liability without the guardrails a platform like Optmyzr provides.

Find out whether AI Mode ads can drive real conversions or primarily support awareness in modern PPC strategies.

Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.

Google expands AI Max to Shopping and Travel campaigns. Learn what’s changing, how it works, and what advertisers should prepare for ahead of broader rollout.

As AI Max turns 1, we’re helping you capture even more opportunities in the expanding Search universe.

Upgrade to AI Max to simplify your workflow and access our most advanced tools.

Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.

Aleyda Solis's Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.

Unlock AI visibility through Reddit. Discover how using Reddit strategically can enhance brand credibility and drive sales.

Find out how different LLMs impact conversions and optimize your GEO efforts based on data-driven insights.

Preferred Sources was supported globally but English only, now it works for all languages.

YouTube today expands picture-in-picture to non-Premium users outside the US on Android and iOS, ending a geographic restriction. Music PiP stays Premium-only.

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

Google Ads API will add cost and conversion metrics for Video, Demand Gen, and App campaigns, and full network data for Performance Max, starting June 15, 2026.

Google today refreshed its preferred sources guide for publishers, with deeplinks and button assets to help audiences add outlets as starred sources in Search.

Discover the importance of AI in reviews and brand visibility. Learn how AI tools affect perceptions in our latest review.

Cloudflare yesterday launched agent provisioning via a new protocol co-designed with Stripe, letting AI agents create accounts, register domains, and deploy apps without manual steps.

Reddit posted $663 million in Q1 2026 revenue, up 69% year-over-year, with advertising at $625 million - but diluted EPS of $1.01 missed the $1.11 analyst forecast.

Search ads bounce back to 12%, AI tops $37B annual revenue run rate, and Azure grows 40%. Here is what Microsoft's Q3 FY26 earnings signal for advertisers.