Non-coding Claude Enterprise users average under $75 a month as 11,900 customers top $100,000. What the S-1 says marketers gain, and what still holds them back

Learn how to follow up with leads using seven practical steps, common mistakes to avoid, and ready-to-use email and SMS templates.

Investors double as suppliers: Amazon booked a $16.8bn Anthropic gain in Q1, while Broadcom leases reach $161.2bn. Who else gets paid, and who holds the risk?

Employees at level 70 and below in the US, UK, Canada and India can leave with financial support, but only in teams that opt in. Which groups are taking part?

Bing is showing labels such as “High quality,” “Small business,” and “Buy now pay later” on Shopping ads, highlighting key product and seller details directly in search results.

Google AI Mode’s inline Shopping ads carousel, previously spotted on desktop, is now appearing on mobile, placing product ads directly within AI-generated responses.

Google can tie $30bn of funding to revenue targets, Amazon caps its stake at 12% and Dario Amodei votes two charities' shares. What else is in the 33 exhibits?

Google and OpenAI now build answers as interfaces. The decision generative UI forces on a business looks like the one hotels made with booking.com.

Freestar says it has driven over $1bn for publishers such as Fortune Media. No price or data terms were disclosed. What changes for the publishers it serves?

Anthropic's S-1 shows $16.3bn of first-half revenue, no ad model and at least $269bn of compute owed to Amazon, Google and Microsoft, which resell its models.

Buyers on The Trade Desk, Equativ and Active Agent can use the consent-based ID now, Adform from early 2027. How many extra users it reaches is undisclosed.

Across 30 brands, streaming ads converted at 3.49% against 0.69% on linear, as linear spend hit a seven-quarter low. What does the price gap mean for TV buyers?

Search rivals outside the top five would appear on 35% of screens if 25 qualify. The CMA's final call on Google's UK choice screen is due by the end of 2026.

Enterprise buyers reach Pinterest video and display deals through Magnite, its main supply partner. Prices, deal types and a date for Europe stay unpublished.

Only 22 of 1,241 people named in the Bahia city gazette were sent a letter. The LGPD bars fines on public bodies, so the ANPD turns to notices and deadlines.

New spam guidance says to noindex or block crawling on pages made for sharing. Google's docs say a URL blocked in robots.txt can be indexed.

Google Ads expands customer lifecycle goals with High Value acquisition for Shopping and retention modes across Search, Shopping, and Performance Max.

Web app builders and generated-content tools now sit in the spam guide, next to new Search Console alerts. Will those platforms switch their indexing defaults?