New post by PPC Land 🔥
AudioGo ties audio ads to store visits with InMarket's 200M+ consumers
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AudioGo ties audio ads to store visits with InMarket's 200M+ consumers
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PPC Land
AudioGo ties audio ads to store visits with InMarket's 200M+ consumers
InMarket pixels let local and multi-location brands measure incremental visits and iROAS from audio ads. Left unsaid: how control groups are built and who pays.
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Flipboard redesigns its news app as a two-page book for iPhone Duo
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Flipboard redesigns its news app as a two-page book for iPhone Duo
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PPC Land
Flipboard redesigns its news app as a two-page book for iPhone Duo
Version 4.3.73 lays the For You feed out as book pages on the unfolded iPhone Duo and adds a Tent pose slideshow. What does the post leave out for publishers?
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Nolan's The Odyssey costs $19.99 to own on Prime Video from November 17
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Nolan's The Odyssey costs $19.99 to own on Prime Video from November 17
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PPC Land
Nolan's The Odyssey costs $19.99 to own on Prime Video from November 17
No Prime membership needed: US buyers can preorder now, 123 days after the July 17 cinema debut. What Amazon leaves out on rentals, 4K and the Prime catalog.
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Apple's $1,999 foldable iPhone Duo goes on sale in Apple Stores worldwide
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Apple's $1,999 foldable iPhone Duo goes on sale in Apple Stores worldwide
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PPC Land
Apple's $1,999 foldable iPhone Duo goes on sale in Apple Stores worldwide
Buyers in Austin, New York, London, Mumbai and Shanghai got demos and trade-in help on October 23. No sales count came before 28 more markets open October 30.
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Apple puts developers' subscriptions on sale to schools and firms by default
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Apple puts developers' subscriptions on sale to schools and firms by default
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PPC Land
Apple puts developers' subscriptions on sale to schools and firms by default
Multiseat sales went live October 22 for App Store subscriptions on StoreKit 2, switched on unless changed. What happens to renewals if a developer opts out?
New post by PPC Land 🔥
Meta says ad sets under 50 weekly conversions cost 28% more per purchase
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Meta says ad sets under 50 weekly conversions cost 28% more per purchase
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PPC Land
Meta says ad sets under 50 weekly conversions cost 28% more per purchase
Weekly budget divided by 50 times cost per result caps ad sets for every advertiser. The supporting lift data dates from 2024 and 2025 - what holds for Q4 2026?
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Hidden reading-app clicks ran nearly 25x above other traffic, IAS says
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Hidden reading-app clicks ran nearly 25x above other traffic, IAS says
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PPC Land
Hidden reading-app clicks ran nearly 25x above other traffic, IAS says
Desktop apps refreshed ads on locked screens; Genisys ran through nearly 500 AI-made domains. IAS's October 21 recap adds no new data. What did it leave out?
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Google Ads splits child safety rules into two penalty tiers from January 11
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Google Ads splits child safety rules into two penalty tiers from January 11
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PPC Land
Google Ads splits child safety rules into two penalty tiers from January 11
Non-sexual child nudity gets a tier with at least 7 days of warning, while abuse content still means suspension on detection. What changes for ad accounts?
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Turkish group manifest's TRALALA loses 49% of YouTube views in week two
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Turkish group manifest's TRALALA loses 49% of YouTube views in week two
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PPC Land
Turkish group manifest's TRALALA loses 49% of YouTube views in week two
Lee Soo-man's A2O LITE took the top debut, No. 3 with 36.0M views, yet 16 national charts show only 21.4% of it. Where is that K-pop audience watching from?
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Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
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Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
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PPC Land
Midterm ads lift CTV prices to $43 as YouTube takes 15.8% of US TV time
Political spending of $12bn is pushing regional brands off local TV before November 3, as YouTube hit a record 15.8% of US TV time in Nielsen's August Gauge.
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Game: Every privacy law adds a checkbox someone has to explain
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Game: Every privacy law adds a checkbox someone has to explain
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PPC Land
Game: Every privacy law adds a checkbox someone has to explain
Sixteen terms, four groups of four. Tuesday's grid stays gentle, though one set is lifted wholesale from the shop on the corner that opens before dawn.
New post by Search Engine Journal 🔥
Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker
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Tactical Solutions For The Biggest AI Search Measurement Challenges via @sejournal, @lorenbaker
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Search Engine Journal
Tactical Solutions For The Biggest AI Search Measurement Challenges
STAT’s Tom Capper explained how to measure AI search visibility, distinguish brand mentions from citations, and connect prompt tracking with business outcomes.
New post by Search Engine Journal 🔥
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities via @sejournal, @brentcsutoras
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At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities via @sejournal, @brentcsutoras
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Search Engine Journal
At Mod World, Reddit’s CEO Just Gave Brands More Reasons To Build Their Own Communities
Steve Huffman’s Mod World vision points Reddit toward deeper communities, and gives brands a stronger reason to build subreddits of their own.
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Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
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Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions via @sejournal, @MattGSouthern
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Search Engine Journal
Some Brands On ChatGPT’s Cited Pages Still Got Few Mentions
Brands logged-out ChatGPT rarely named without search also showed up less when it searched, even with cited-page coverage, in new comparison-prompt data.
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Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
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Meta Delays The Terms That Let It Crawl Business Sites via @sejournal, @MattGSouthern
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Search Engine Journal
Meta Delays The Terms That Let It Crawl Business Sites
Meta delayed its updated business terms amid complaints to EU and UK regulators. The permission to crawl sites tied to its business users hasn't changed.
New post by Jon Loomer Digital 🔥
Ads Super Burst, First Impression Ads, and Aggregated View Time
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Ads Super Burst, First Impression Ads, and Aggregated View Time
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Jon Loomer Digital
Ads Super Burst, First Impression Ads, and Aggregated View Time
Meta announced three new features at the Brand Building Summit: Ads Super Burst, First Impression Ads, and Aggregated View Time.
New post by Search Engine Journal 🔥
Google Gets The Thank-You via @sejournal, @pedrodias
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Google Gets The Thank-You via @sejournal, @pedrodias
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Search Engine Journal
Google Gets The Thank-You
A buyer can arrive through Google after making the important part of the decision somewhere else.
New post by Search Engine Journal 🔥
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
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Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
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Search Engine Journal
Your Google Ads Account Is Hitting Its Targets, So Why Isn’t The Business Growing?
Spot why Google Ads targets fail to drive business growth, from outdated profit margins and repeat buyers to weak leads and limits on profitable reach.
New post by PPC Land 🔥
Amazon tests real-time chat between sellers and shoppers in Seller Central
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Amazon tests real-time chat between sellers and shoppers in Seller Central
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PPC Land
Amazon tests real-time chat between sellers and shoppers in Seller Central
Sellers spotted an Enable Real-Time Chat toggle, marked Beta, in Buyer Messages. Will live answers lift conversions, and what happens when replies are missed?
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Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
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Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
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PPC Land
Anthropic files for Nasdaq IPO with $16.3bn in first-half revenue
Net loss hit $80.7bn, $72.4bn of it non-cash fair-value charges, while seven founders keep 50.1% of the vote. Who controls the Claude maker once shares trade?