One options you may not have considered is Apple Search Ads. While this platform is still limited in how it can be used (mostly for the promotion of mobile

In this episode of Whiteboard Friday, Joel discusses how to get client buy-in for being featured in customer stories. He explains why customers might say “no” to being featured and how to pitch the idea of a customer story successfully.

Google AdSense broadens language options for Related Search in Auto Ads, now supporting French, Spanish, and Japanese.

MGID unveils comprehensive platform addressing monetization, audience acquisition, and engagement challenges for digital publishers

Google's updated Trending Now tool offers marketers and content creators powerful data on rising search trends and user behavior.

New study shows 88% of advertisers expect significant changes due to privacy regulations, with AI seen as key solution.

New technology aims to simplify data protection for businesses using first-party information.

Learn how to file a claim in the $115 million Oracle privacy settlement before the October 17, 2024 deadline.

This comprehensive ad tech glossary provides an in-depth look at the terminology and concepts driving the digital advertising industry.

IAB Europe introduces CreativeLi, a beta tool for compressing digital ad creatives while maintaining visual quality.

Google broadens availability of First Position ads on YouTube, allowing advertisers to reach target audiences across all content types.

Adobe reports record Q3 revenue, driven by AI innovations across Creative, Document, and Experience Clouds.

TAG's Q3 2024 bulletin reveals surge in Russian and Chinese influence campaigns, with increased focus on geopolitical narratives.

A recent marketing newsletter made the claim that daily budgets will be replaced by weekly budgets, but it doesn't fully add up...

Chris Vanderhook of Viant cautions against The Trade Desk's reported TV OS development, citing potential market dominance concerns.

Instagram has rolled out new capabilities for reminder ads through its Marketing API, addressing a longstanding gap between its Ads Manager and API offerings.

New iPhones boast upgraded cameras, longer battery life, and Apple Intelligence capabilities coming this fall.

Google adopts Swiss-U.S. and UK Extension to EU-U.S. Data Privacy Frameworks for certain data transfers.

SiriusXM, North America's leading audio entertainment company, has entered a new phase as an independent public entity with a simplified capital structure.

French broadcaster TF1 PUB teams up with Magnite to enhance streaming ad monetization.