Italian media platform Piemme implements new identity technology to enhance digital advertising while maintaining GDPR compliance.

Mobile apps show record growth in 2025 with users spending 5 hours daily, marking significant shifts in consumer behavior.

New technical paper reveals how Amazon uses machine learning to match ads with relevant content in real-time without tracking.

Analysis of how Google's algorithm update affected Reddit's Q4 2024 performance and the company's strategic response.

Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers.

Changes to offline conversion import require new parameter for campaign attribution tracking by April 30, 2025.

Google announces changes to data retention policies for Customer Match lists, affecting Google Ads and Display & Video 360 platforms.

Google Ad Manager, Campaign Manager 360, and Display & Video 360 are experiencing technical issues.

Six SEOs with 20+ years experience share why Google's 4th quarter results may indicate underlying issues in paid search and SEO

Fourth quarter results exceed expectations with retail media revenue reaching $250 million milestone in 2024.

Google Analytics reduces required fields for cost data import to three core parameters, streamlining cross-platform ad reporting.

Latest guidelines provide detailed explanations of video placement attributes to improve digital ad implementation.

Global streaming platform hits 675m monthly users and €4.2b revenue while achieving first full year of profitability.

Google Tag Manager (GTM) is being used by hackers to deliver malware that steals credit card numbers during checkout.

Partnership aims to reduce unnecessary bid processing through advance demand signals from Amazon Ads.

Meta's Threads platform introduces public feed sharing, enabling users to explore and connect through curated topic lists.

Contract dispute between tech and media giants leads to removal of CBS, MTV and other Paramount channels from YouTube services.

French broadcaster M6 Group maintains stable revenue while investing in new streaming platform M6+ and sports content.

Privacy group noyb files complaint against weather app provider for refusing to provide users access to their personal data.