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Meta confronts EU watchdog on "beyond the law" compliance demands
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Meta confronts EU watchdog on "beyond the law" compliance demands
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PPC Land
Meta confronts EU watchdog on "beyond the law" compliance demands
European Commission scrutiny goes deeper than written rules according to Meta's DMA report.
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Google AdSense expands payment options with PayPal Hyperwallet
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Google AdSense expands payment options with PayPal Hyperwallet
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PPC Land
Google AdSense expands payment options with PayPal Hyperwallet
US publishers gain new payout methods for AdSense, AdMob, and Ad Manager earnings through digital wallet integration.
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European programmatic TV initiative summit set for March 26 in London
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European programmatic TV initiative summit set for March 26 in London
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PPC Land
European programmatic TV initiative summit set for March 26 in London
Industry consortium to present proposals for advancing TV advertising technology across Europe.
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RTL AdAlliance introduces AdManager for European video campaigns
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RTL AdAlliance introduces AdManager for European video campaigns
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PPC Land
RTL AdAlliance introduces AdManager for European video campaigns
New self-service platform aims to simplify access to premium video inventory across multiple European markets.
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DV360 to introduce granular inventory source controls for Demand Gen line items
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DV360 to introduce granular inventory source controls for Demand Gen line items
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PPC Land
DV360 to introduce granular inventory source controls for Demand Gen line items
Google's advertising platform enhances targeting capabilities for digital marketers.
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Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
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Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
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PPC Land
Google's Monopoly Endgame: DOJ's Final Remedies Demand Chrome Sale and Data Sharing
Final remedies package would force Google to sell Chrome browser and potentially Android.
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Viant acquires Lockr to enhance first-party data capabilities
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Viant acquires Lockr to enhance first-party data capabilities
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PPC Land
Viant acquires Lockr to enhance first-party data capabilities
Acquisition aims to streamline first-party data integration for publishers amid identity challenges.
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Innovid unveils platform enhancements for data-driven creative decisions
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Innovid unveils platform enhancements for data-driven creative decisions
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PPC Land
Innovid unveils platform enhancements for data-driven creative decisions
Advanced tools aim to improve measurement accuracy and campaign performance across digital channels.
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Equativ and Titan OS partner to enhance CTV advertising with retail media data
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Equativ and Titan OS partner to enhance CTV advertising with retail media data
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PPC Land
Equativ and Titan OS partner to enhance CTV advertising with retail media data
Advanced targeting capabilities aim to reach 30 million European households.
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3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys
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3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting) via @sejournal, @siliconvallaeys
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Search Engine Journal
3 Ways AI Is Changing PPC Reporting (With Examples To Streamline Your Reporting)
Discover how AI can eliminate data frustrations, uncover valuable insights, and simplify reporting for stakeholders. With examples you can apply.