New post by PPC Land 🔥
Study reveals which business terms confuse UK workers most in 2025
Continue reading »
Study reveals which business terms confuse UK workers most in 2025
Continue reading »
PPC Land
Study reveals which business terms confuse UK workers most in 2025
Research shows "stakeholder" is searched 163,800 times annually as professionals seek clarity on corporate jargon while Inverness emerges as least business-literate city.
New post by PPC Land 🔥
Tubular Labs restores Instagram Reels view data through Meta API update
Continue reading »
Tubular Labs restores Instagram Reels view data through Meta API update
Continue reading »
PPC Land
Tubular Labs restores Instagram Reels view data through Meta API update
Tubular Labs announces return of Instagram Reels view counts September 25, enabling marketers to track platform-verified metrics across 27.5 billion data points.
New post by PPC Land 🔥
Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Continue reading »
Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Continue reading »
PPC Land
Zales programmatic pause ads drive 276% QR code boost in CTV campaign
Zales and WunderKIND Ads demonstrate CTV pause advertising effectiveness with 276% QR code increase, driving directly attributable revenue on Xumo Play.
New post by PPC Land 🔥
Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Continue reading »
Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Continue reading »
PPC Land
Teads CTV HomeScreen ads achieve 48% attention rate, outpacing YouTube by 16%
Neuroscience study with MediaMento Institute reveals HomeScreen placements drive superior engagement compared to traditional skippable formats, achieving 50% unaided recall.
New post by PPC Land 🔥
Expert calls for structured DMA cooperation to prevent market fragmentation
Continue reading »
Expert calls for structured DMA cooperation to prevent market fragmentation
Continue reading »
PPC Land
Expert calls for structured DMA cooperation to prevent market fragmentation
Submission warns of regulatory gaps and recommends strengthened enforcement coordination across EU member states.
New post by PPC Land 🔥
Albert Heijn earns first retail media certification under new IAB Europe programme
Continue reading »
Albert Heijn earns first retail media certification under new IAB Europe programme
Continue reading »
PPC Land
Albert Heijn earns first retail media certification under new IAB Europe programme
Albert Heijn achieved industry-first retail media certification through IAB Europe's new measurement standards programme, marking milestone for European digital advertising transparency and advertiser confidence.
New post by PPC Land 🔥
Google reverses censorship policies after congressional probe
Continue reading »
Google reverses censorship policies after congressional probe
Continue reading »
PPC Land
Google reverses censorship policies after congressional probe
Google admits Biden administration pressure was "unacceptable" and commits to reinstating thousands of YouTube accounts censored for political speech.
New post by PPC Land 🔥
Airbnb unveils advanced lifetime value framework to measure listing performance
Continue reading »
Airbnb unveils advanced lifetime value framework to measure listing performance
Continue reading »
PPC Land
Airbnb unveils advanced lifetime value framework to measure listing performance
Airbnb announced March 26, 2025, a sophisticated approach to calculating listing lifetime value that incorporates cannibalization effects and marketing interventions, setting new standards for platform measurement.
New post by PPC Land 🔥
Major merchants welcome AI agents, Amazon blocks competition
Continue reading »
Major merchants welcome AI agents, Amazon blocks competition
Continue reading »
PPC Land
Major merchants welcome AI agents, Amazon blocks competition
Research shows UK/US retailers embrace agentic commerce opportunities while Amazon remains notable exception, implementing bot restrictions.
New post by PPC Land 🔥
Google reveals internal plans for AdX shutdown during federal antitrust trial
Continue reading »
Google reveals internal plans for AdX shutdown during federal antitrust trial
Continue reading »
PPC Land
Google reveals internal plans for AdX shutdown during federal antitrust trial
Google executive testifies about Project Monday plans to shut down AdX entirely, contradicting earlier testimony that divestiture was impossible in ongoing Virginia antitrust remedies trial.
New post by PPC Land 🔥
LinkedIn launches company intelligence API for B2B attribution tracking
Continue reading »
LinkedIn launches company intelligence API for B2B attribution tracking
Continue reading »
PPC Land
LinkedIn launches company intelligence API for B2B attribution tracking
LinkedIn introduces company intelligence API on September 23, 2025, enabling B2B marketers to track entire organizations through attribution partners with 287% increase in companies reached.
New post by PPC Land 🔥
Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Continue reading »
Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Continue reading »
PPC Land
Pixis releases comprehensive Google advertising benchmarks spanning 100 brands
Pixis analyzed $996 million in Google Ads spend across 100 consumer brands from January 2024 to February 2025, revealing significant cost variations by industry and campaign type.
New post by PPC Land 🔥
Topsort partners with Skai to expand global retail media reach
Continue reading »
Topsort partners with Skai to expand global retail media reach
Continue reading »
PPC Land
Topsort partners with Skai to expand global retail media reach
Topsort's AI-based retail media infrastructure partners with Skai's omnichannel advertising platform to provide brands access to retail media networks across 40 countries.
New post by PPC Land 🔥
Fake order triggers Google Ads algorithm to overspend €32,000 budget
Continue reading »
Fake order triggers Google Ads algorithm to overspend €32,000 budget
Continue reading »
PPC Land
Fake order triggers Google Ads algorithm to overspend €32,000 budget
E-commerce specialist shares incident highlighting PPC vulnerability when fraudulent €100 million purchase skews campaign performance by 109,989% ROAS.
New post by PPC Land 🔥
OpenAI CEO defends AI energy consumption for climate solutions
Continue reading »
OpenAI CEO defends AI energy consumption for climate solutions
Continue reading »
PPC Land
OpenAI CEO defends AI energy consumption for climate solutions
OpenAI's Sam Altman argues AI energy use enables fusion breakthroughs at February 7, 2025 Berlin panel, announcing $50,000 BIFOLD research partnership.
New post by PPC Land 🔥
French regulator fines SHEIN's subsidiary €150 million for cookie violations
Continue reading »
French regulator fines SHEIN's subsidiary €150 million for cookie violations
Continue reading »
PPC Land
French regulator fines SHEIN's subsidiary €150 million for cookie violations
France's data protection authority imposed the penalty on September 1, 2025, for pre-consent cookie tracking and non-compliant consent mechanisms.