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Agencies gain direct access to InMobi ad inventory through Buyer Hub
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Agencies gain direct access to InMobi ad inventory through Buyer Hub
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PPC Land
Agencies gain direct access to InMobi ad inventory through Buyer Hub
Role-based controls, deals forecasting and self-serve reporting arrive 14 months after curators went live. Can a sell-side agent earn a trading desk's trust?
New post by PPC Land 🔥
Kochava's StationOne gains 5 ad platform workspaces for chat-run ad ops
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Kochava's StationOne gains 5 ad platform workspaces for chat-run ad ops
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PPC Land
Kochava's StationOne gains 5 ad platform workspaces for chat-run ad ops
Meta and TikTok MCP connectors sit under the five workspaces built for agency performance teams. Pricing, rollout dates and write scope all remain undisclosed.
New post by PPC Land 🔥
Microsoft Clarity card ranks which AI operators scrape most and refer least
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Microsoft Clarity card ranks which AI operators scrape most and refer least
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PPC Land
Microsoft Clarity card ranks which AI operators scrape most and refer least
Sample card displays a 6,000:1 ratio against 41 referrals, then links straight into filtered session recordings. Free to use, but only with a CDN connected.
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OnlyFans owner faces class action over 5% lifetime referral commissions
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OnlyFans owner faces class action over 5% lifetime referral commissions
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PPC Land
OnlyFans owner faces class action over 5% lifetime referral commissions
Two referrers who signed up 6,700 creators say payouts fell to $0.44 a month after Fenix capped commissions at 12 months. Can platform promises be revoked?
New post by Search Engine Journal 🔥
Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
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Google Is Removing Language Targeting From Search Campaigns via @sejournal, @brookeosmundson
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Search Engine Journal
Google Ads Is Retiring Language Targeting In Search Campaigns
Google Ads is changing language targeting for Search and Performance Max in September 2026. Learn what’s changing and what advertisers need to know.
New post by Search Engine Land 🔥
Google Ads is removing language targeting from Search campaigns
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Google Ads is removing language targeting from Search campaigns
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Search Engine Land
Google Ads is removing language targeting from Search campaigns
Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control
New post by PPC Land 🔥
Cryptographic publisher IDs reach Japan as fake news clones multiply
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Cryptographic publisher IDs reach Japan as fake news clones multiply
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PPC Land
Cryptographic publisher IDs reach Japan as fake news clones multiply
Cryptographic publisher IDs reach Japan's two largest newspapers as OP-CIP targets 50 organizations by 2027, Brazil suspends Discord video and DOOH climbs.
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Google Ads drops language targeting in September, nine months past deadline
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Google Ads drops language targeting in September, nine months past deadline
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PPC Land
Google Ads drops language targeting in September, nine months past deadline
Performance Max is now in scope, reversing Google's 2025 line that non-Search campaign types would stay untouched. Which account structures survive September?
New post by Search Engine Journal 🔥
ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
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ChatGPT Already Knows Who It’ll Recommend Before It Searches via @sejournal, @suganthan
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Search Engine Journal
ChatGPT Already Knows Who’s In The Running Before It Searches
ChatGPT writes brand names into its own search queries before fetching a page. I read 60 conversations to find when it happens and what gets you named.
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Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
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Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact?
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PPC Hero
Reddit Is Where Search & Social Collide. Is Your Paid Strategy Ready for the Impact? - PPC Hero
Reddit isn't just social or search marketing; it’s both. See why its audience and targeting options make it a paid media opportunity you can't ignore.
New post by Search Engine Journal 🔥
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
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Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years via @sejournal, @slobodanmanic
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Search Engine Journal
Cloudflare: Machine Traffic Could Hit 1,000x Human Traffic In 5 Years
Cloudflare's CFO says machines will outnumber humans 1,000 to 1. My largest AI crawler was a credential scanner wearing a nonprofit's name.
New post by Search Engine Land 🔥
Demand Gen shows why PPC can no longer hide behind intent
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Demand Gen shows why PPC can no longer hide behind intent
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Search Engine Land
Demand Gen shows why PPC can no longer hide behind intent
PPC’s expanding role brings creative strategy, customer psychology, and full-journey measurement into the performance marketer’s job.
New post by Search Engine Journal 🔥
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
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YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists via @sejournal, @gregjarboe
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Search Engine Journal
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google's YouTube creator playbook touts a 93% branded search lift for Supergoop but hides the method. Here's how to set baselines and run holdouts yourself.
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New post by Search Engine Land 🔥
Google sets AI Max migration timeline for Search campaigns
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Google sets AI Max migration timeline for Search campaigns
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New post by Search Engine Land 🔥
Google Analytics adds custom conversion attribution windows
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Google Analytics adds custom conversion attribution windows
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Search Engine Land
Google Analytics adds custom conversion attribution windows
Google Analytics now supports custom conversion windows for click-through and engaged-view attribution.
New post by Search Engine Journal 🔥
What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
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What A Claude Watermark Can & Can’t Tell You About Authorship via @sejournal, @MattGSouthern
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Search Engine Journal
Claude’s Watermark Confirms AI Output, Not Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn't mean the text isn't AI-generated.
New post by Search Engine Journal 🔥
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
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OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot via @sejournal, @MattGSouthern
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Search Engine Journal
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT's page-fetching bot is reaching sites that have disallowed it, and OpenAI's own documentation explains why the file may not stop it.
New post by PPC Land 🔥
Amazon forces shoppers into arbitration five years after dropping it
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Amazon forces shoppers into arbitration five years after dropping it
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PPC Land
Amazon forces shoppers into arbitration five years after dropping it
Shoppers face a 60-day pre-filing wait, JAMS batching of mass claims and litigation funding disclosure. Cases pending before August 14, 2026 remain exempt.